Evidence for the Jacobi shape transition in hot 46Ti

The gamma-rays from the decay of the GDR in 46Ti compound nucleus formed in the 18O+28Si reaction at bombarding energy 105 MeV have been measured in an experiment using a setup consisting of the combined EUROBALL IV, HECTOR and EUCLIDES arrays. A comparison of the extracted GDR lineshape data with the predictions of the thermal shape fluctuation model shows evidence for the Jacobi shape transition in hot 46Ti. In addition to the previously found broad structure in the GDR lineshape region at 18-27 MeV caused by large deformations, the presence of a low energy component (around 10 MeV), due to the Coriolis splitting in prolate well deformed shape, has been identified for the first time.Comment: 8 pages, 4 figures, proceedings of the COMEX1 conference, June 2003, Paris; to be published in Nucl. Phys.

Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit

This study explores how consumers evaluate co-branding alliances between dissimilar partner firms. Customers are well aware that different firms are behind a co-branded product and observe the partner firms’ characteristics. Drawing on signaling theory, we assert that consumers use organizational characteristics as signals in their assessment of brand fit and for their purchasing decisions. Some organizational signals are beyond the control of the co-branding partners or at least they cannot alter them on short notice. We use a quasi-experimental design and test how co-branding partner dissimilarity affects brand fit perception. The results show that co-branding partner dissimilarity in terms of firm size, industry scope, and country-of-origin image negatively affects brand fit perception. Firm age dissimilarity does not exert significant influence. Because brand fit generally fosters a benevolent consumer attitude towards a co-branding alliance, the findings suggest that high partner dissimilarity may reduce overall co-branding alliance performance