A true piece of cultural hybridity: Ginammi\u2019s Psaltir s posledovanjem of 1638

The paper focuses on the activity of the Venetian printing house Ginammi, which printed books in Serbian and Croatian for the great part of the 17th century, thus acquiring undisputed primacy in the Balkan market. In 1638, house Ginammi published a Psaltir s posledovanjem, the last book in slavenosrpski to be published in Venice, which can also be regarded as a true specimen of the universality of the Baroque culture. In the first part, the paper investigates the activity of house Ginammi, with reference to the Venetian printing context. In the second part, Ginammi\u2019s Psaltir s posledovanjem of 1638, its text and its illustrations, are analysed, thus showing how the finished work functions as a curious amalgamation of Medieval Serbian, Renaissance and Baroque visual imagery