Título: El Instituto Hispano-Árabe de Cultura : orígenes y evolución de la diplomacia pública española hacia el mundo árabe

La red de centros culturales de España en el mundo árabe : los orígenes / Irene González González y Bárbara Azaola Piazza. - Los centros culturales en Egipto / Bárbara Azaola Piazza e Irene González González. - La revista Al-Rábita del Centro Cultural Hispánico de El Cairo / Bernabé López García. - El Centro Cultural de Ammán / María Pérez Mateo . - El Centro Cultural de Beirut / Irene González González. - El Instituto Hispano-Árabe de Cultura de Bagdad (junio de 1956 / marzo de 1959 - diciembre de 1990 / mayo de 1993) / José Pérez Lázaro. - El Centro Cultural de Damasco / Irene González González. - El Centro Cultural de Argel / Irene González González. - El Centro Cultural de Túnez en dos tiempos / Rosario Montoro y Ramón Petit. - Marruecos: de los centros culturales españoles al Instituto Cervanntes / Domingo García Cañedo y Cecilia Fernández Suzo

Storytelling and social networking as tools for digital and mobile marketing of luxury fashion brands

This research intends to discover what the current strategies in digital marketing that are being carried out by brands in the luxury fashion sector are. It is intended to identify the most relevant aspects in the interaction of brands with their audiences in a digital and mobile environment, for which qualitative techniques have been used, through content analysis and in-depth interviews. We have found that, among others, the principle of "storytelling" is one of the key strategies in digital marketing, this principle is found in video marketing strategies, social media, events and exhibitions open to the public, which seek to interact with public and show its history