ANALISIS FAKTOR YANG MEMPENGARUHI AKTIVITAS INSTRUMEN DERIVATIF VALUTA ASING SEBAGAI PENGAMBILAN KEPUTUSAN HEDGING (Studi Kasus Pada Perusahaan Manufaktur Yang Terdaftar Di BEI Periode 2009-2012)

The greatest risk of international trade transactions is the risk of fluctuations in foreign exchange rates . Changes in the value of foreign currency that can unexpectedly significant impact on the company , therefore the company needs to do a risk management one of which is the hedging derivative . The purpose of this study was to determine the effect of leverage (LEV), Firm Size (FS), Market to Book Value (MTBV), Liquidity Ratio (LQ1), and Current Ratio (LQ2) on derivatives hedging activities in manufacturing firms in Indonesia in 2009 -2012. The population in this study is a data companies listed on the Stock Exchange 2009-2012 period. The sample in this study amounted to 92 companies by using purposive sampling. The variables in this study include leverage (LEV), Firm Size (FS), Market -to-book Value (MTBV), Liquidity Ratio (LQ1), and Current Ratio (LQ2). The analytical tool used is the logistic regression analysis. The results of multivariate test showed that the variable Leverage (LEV) negatively affect corporate hedging derivatives at α = 5 %, but not the same as predicted. Variable Firm Size (FS) and Market -to-book Value (MTBV) has a positive sign and equal to those predicted. Variable Liquidity Ratio (LQ1) and current ratio (LQ2) has a negative sign and is equal to that predicted. In general, the overall results were not receiving Ha. The accuracy data of prediction of the probability of hedging derivatives in the company amounted to 83.7 %

PERAN INTERACTION CAPABILITY DALAM MENINGKATKAN CUSTOMER PARTICIPATION DAN HOLISTIC PERCEIVED VALUE

Studi ini bertujuan menguji peran Interaction Capability dalam mendorong Customer Participation menuju terciptanya Perceived Holistic Value pada human transformative service, yaitu jenis jasa yang bertujuan untuk menciptakan perubahan yang menyenangkan dan peningkatan kesejahteraan pelanggan. Religious Interaction Capability merupakan dimensi baru sebagai penguat dimensi Interaction Capability yang sebelumnya hanya terdiri dari Individuated Interaction, Relational Interaction, Empowered Interaction dan Ethical Interaction Capability. Responden dalam penelitian ini adalah pasien rawat jalan rumah sakit Islam di Propinsi Jawa Tengah Indonesia yang berjumlah 192 pasien. Pengambilan sampel menggunakan purposive sampling. Structural Equation Model (SEM) digunakan untuk menganalisis data dan menguji model empiric. Studi ini berhasil membuktikan peran Religious Interaction Capability bersama dengan kapabilitas interaksi lainnya dalam mendorong pasien religiocentric untuk melakukan information seeking, information sharing dan responsible behaviour. Semua komponen pembentuk Customer Participation itu juga terbukti mampu menciptakan Perceived Holistic Value, yaitu persepsi nilai yang tidak hanya pada level transaksional yang diukur dari process value dan outcome value saja, namun sudah pada tataran yang lebih holistic dengan meningkatnya religious value. Hasil studi ini bermanfaat bagi penguatkan Resource Based View Theory

Strategi Peningkatan Perekonomian Desa Melalui Ekonomi Kreatif dan Digital Marketing Pada UMKM

One of the problems that makes the competitiveness of MSMEs is still low is the limited ability of MSME players to carry out marketing and the variety of business products that are not yet balanced with the rapidly changing needs of society. The workshop activities were carried out as part of a service program to provide insight and knowledge for business actors in improving the quality of the village economy in micro, small and medium enterprises (MSMEs) through creative economic opportunities and digital marketing. The method used to provide material from this workshop is carried out offline, followed by intensive assistance with digital marketing and product practices. The implementation of this service program with the theme of creative economy and digital marketing was carried out at the MSME group in Nongkosawit Subdistrict which has a business making various types of chips. The forms of assistance for MSMEs include providing assistance in marketing chips products through marketpalce and social media. From the activities that have been carried out, partners understand enough about the concept of digital marketing and have the ability to use the internet to market these chips. The increased ability of partners in marketing through online media is expected to help partners in obtaining a wider market and increase the competitiveness of partners as MSME actors