The origins of marketing practice in Britain: from the ancient to the early twentieth century

Purpose The purpose of this paper is to explore the development of marketing practice in Britain from the ancient to the early twentieth century. It builds upon the author’s chapter in the 2016 Routledge Companion to the History of Marketing. Design/methodology/approach This paper is based on a review of secondary history and archaeology literature supplemented by digitised historic newspaper and magazine advertising. The literature is frameworked using a modified version of Fullerton’s 1988 periodization which has been extended to include the medieval and Roman eras. Findings One of the significant findings of this paper is the key role the state has played in the development of marketing practice in Britain, the construction of pavements being a good example. Originality/value Apart from Nevett’s 1982 history of British advertising and the author’s Routledge Companion to the History of Marketing chapter, this is the first survey of the historical development of British marketing practice. It assembles and presents in a useful way important information. This paper will be of interest to marketing historians, especially students and researchers new to the subject

‘To the great public’: The architectural image in the early Illustrated London News

The Illustrated London News, launched in May 1842 as the first illustrated newspaper and quickly copied across Europe, North America and beyond, was full of architectural images. New buildings, ancient ruins, construction sites, royal visits, wars, theatre performances, exotic expeditions, historical essays and innumerable other subjects gave occasion to feature the built, whether for its own sake or as background setting. Images and texts were produced and consumed with an urge and at a speed never seen before. The building, through the illustrated press, left the static confines of the book and the framed print and became peopled by the purposeful bourgeoisie. Through a close analysis of a range of articles on the new Royal Exchange, the refurbished London Colosseum as well as the Queen’s Scotland tour, this essay explores the role of the architectural image in the illustrated press by focusing on its relationship to the accompanying text. Untangling the mechanics of representation and perception, it identifies modes of intellectual, affective, and kinetic vision through which architecture was represented to the remote reading public. By externalising and stabilising vision, the Illustrated London News thus created a virtual public sphere in which the dramatic technological and material changes occurring in the period could be absorbed and normalized

Fort Pillow

Steel engraving: Fort Pillow. In the forground, there is a series of earthen forts or mounds. There is also a depiction of a large river. In the center, there is three soliders and two ships. One of the soliders is standing next to an American flag.https://scholarsjunction.msstate.edu/fvw-artifacts/3465/thumbnail.jp

The revolution in Spain : figth at the barricade in the quarter de los Vinas, Cadiz

1 gravat amb revers. Retall de la revista The Illustrated London News24 x 36 cm, full 28 x 40 c

Fort Pillow

Steel engraving: Fort Pillow. In the forground, there is a series of earthen forts or mounds. There is also a depiction of a large river. In the center, there is three soliders and two ships. One of the soliders is standing next to an American flag.https://scholarsjunction.msstate.edu/fvw-prints/1406/thumbnail.jp

The revolution in Spain : figth at the barricade in the quarter de los Vinas, Cadiz

1 gravat amb revers. Retall de la revista The Illustrated London News24 x 36 cm, full 28 x 40 c

The defence of Gibraltar: combined naval and military operations, march 13

1 gravat amb revers. Retall de la revissta The Illustrated London News29 x 24 cm, full 40 x 29 c