30 research outputs found

    Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

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    The metaverse has the potential to extend the physical world using augmented and virtual reality technologies allowing users to seamlessly interact within real and simulated environments using avatars and holograms. Virtual environments and immersive games (such as, Second Life, Fortnite, Roblox and VRChat) have been described as antecedents of the metaverse and offer some insight to the potential socio-economic impact of a fully functional persistent cross platform metaverse. Separating the hype and “meta
” rebranding from current reality is difficult, as “big tech” paints a picture of the transformative nature of the metaverse and how it will positively impact people in their work, leisure, and social interaction. The potential impact on the way we conduct business, interact with brands and others, and develop shared experiences is likely to be transformational as the distinct lines between physical and digital are likely to be somewhat blurred from current perceptions. However, although the technology and infrastructure does not yet exist to allow the development of new immersive virtual worlds at scale - one that our avatars could transcend across platforms, researchers are increasingly examining the transformative impact of the metaverse. Impacted sectors include marketing, education, healthcare as well as societal effects relating to social interaction factors from widespread adoption, and issues relating to trust, privacy, bias, disinformation, application of law as well as psychological aspects linked to addiction and impact on vulnerable people. This study examines these topics in detail by combining the informed narrative and multi-perspective approach from experts with varied disciplinary backgrounds on many aspects of the metaverse and its transformational impact. The paper concludes by proposing a future research agenda that is valuable for researchers, professionals and policy makers alike

    The Role of Data Analytics in Startup Companies: Exploring Challenges and Barriers

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    International audienceThe advancement in technology is transforming societies into digital arenas and paves the way towards the achievement of digital transformation. With every transaction in the digital world leading to the generation of data, big data and their analytics have received major attention in various fields and different contexts, examining how they may benefit the different actors in the society. The present study aims to identify how startups that develop products with both software and hardware parts can generate value from data analytics and what challenges they face towards this direction. To this end, we performed a multiple-case study with early-stage startups and employed qualitative analysis on a dataset from 13 startups. Through semi-structured interviews, we examine how these companies use data analytics. The findings show that although the benefits from data analytics are clear, multiple barriers and challenges exist for the startups to be able to create value from them. The major ones are about their resources, including human skills, economical resources, as well as time management and privacy issues

    The Role of Big Data in Addressing Societal Challenges: A Systematic Mapping Study

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    Big data has recently become the focus of academic and corporate investigation due to its high potential in generating business and social value. We have done a systematic mapping of the literature related to big data and its applications leading to social change through the lens of social innovation. The search strategy initially resulted in 593 papers, and after applying inclusion exclusion criteria a total of 156 papers were mapped; 59% of which were identified as empirical studies. This mapping investigated the publication frequency of the studies, research approach and contributions, research areas and article distribution per journal. We also address some challenges found from the mapping associated with the research topic. This mapping study will offer the basis for a reflection process among the researchers in this field and will allow us to develop a research agenda and roadmap of big data and its applications leading to social change
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