Pilgrims’ Acceptance of a Mobile App for the Camino de Santiago

This study aims to identify which factors affect pilgrim’s intentions to use a pilgrimage app, based on the extended unified theory of acceptance and use of technology (UTAUT2).The empirical results were obtained from a sample of 222 pilgrims of the Camino de Santiago (Saint James’s Way). Partial Least Squares Structural Equation Modelling was applied to test the hypothesized relationships of the proposed model. The results indicate that the most important factor affecting intentions to use the app is performance expectancy. Effort expectancy, social influence and hedonic motivations are other determinants of intentions to use a pilgrimage app. Facilitating conditions and habit do not affect intentions to use the app. The results of this study are valuable for a successfully implementation of pilgrimage apps, providing useful insights for pilgrimage app designers

From retail innovation and image to loyalty: moderating effects of product type

This study aims to analyse value-satisfaction-loyalty relationships in retailing by examining the contribution of image and innovation and understanding value as a multidimensional construct. Furthermore, to identify possible differences in these relationships the moderating effect of the type of product marketed in the store is examined. On a sample of 820 customers from four types of stores, SEM methodology and multigroup analysis were applied. The results confirm that image has more influence than innovation on the dimensions of value and that entertainment and excellence are the main antecedents of satisfaction. Some relationships have also been found in which the type of product marketed in the store has a moderating effect

Do tourism applications' quality and user experience influence its acceptance by tourists?

The aim of the present study is to improve the understanding regarding the acceptance of tourism apps available for the marketing and tourism destination. For this purpose, the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) was adapted to investigate the determinants of users' behavioral intention for mobile tourism applications according to the quality and user experience of tourism applications. In order to understand whether the design of and user experience with tourist applications influence those apps' use and acceptance, the variable Trust in the Internet operator was added to UTAUT2 as an external variable, as well as App Quality and App User Experience. To investigate the determinants of the users' behavioral intention, a survey of 552 users was performed, and the data were analyzed using the partial least squares path modeling in Spain and Portugal. The results contribute to a deeper understanding of user needs when they decide whether to download a mobile tourism app and whether to use it at their destination.FCT - Foundation for Science and TechnologyPortuguese Foundation for Science and Technology [UIDB/04470/2020 CiTUR]info:eu-repo/semantics/publishedVersio