Ringlike inelastic events in cosmic rays and accelerators

In cosmic rays and in accelerators there were observed single inelastic processes with densely produced (azimuthally isotropic) groups of particles exhibiting spikes in the pseudorapidity plot of an individual event (i.e. ringlike events). Theoretically the existence of such processes was predicted as a consequence of Cerenkov gluon radiation or, more generally, of deconfinement radiation. Nowadays some tens of such events have been accumulated at 400 GeV and at 150 TeV. Analyzing ringlike events in proton-nucleon interactions at 400 GeV/c it is shown that they exhibit striking irregularity in the positions of pseudorapidity spikes' centers which tend to lie mostly at 55,90 and 125 deg in cms. It implies rather small deconfinement lengths of the order of some fermi

Brand Marketing Trends in Russian Social Media

In the paper, the authors have reviewed common actions, an aim of which is consumer engagement in interactions with a brand in social media. They have also reviewed engagement types and effects of their use. Based on a literature review, in a clearer way, the authors have presented attributes of Internet marketing and explored brand-marketing challenges on the Internet. Authors have summarized the information on Russian users' efforts in social media. Based on empirical data, the researchers have made a portrait of media actors and the audience in Russian social media, identified target groups among consumers by a number of criteria. They have also completed an analysis of common ways for promotion of companies (brands) and their products and services, taking into account a structure of social media users and specifics of communication channels. Findings include identified most common lines of business for promotion in a competitive social media based on efficiency of the engagement response (rate) per brand/product-specific page or post. These data have made it possible to formalize strategic goals and possible results of brand marketing for various types of social media

TOURIST ACTIVITY AND ITS FEATURES AFFECTING THE ORGANIZATION OF MANAGEMENT ACCOUNTING

The tourist industry is the most profitable and fast-growing in the world. However the high level of competition in the industry makes the tourist companies to look for new approaches to the development and promotion of tourism product, lower costs, which affects the system of management accounting. In the article the approaches of different authors are considered, the features of tourism activities and are discussed and their shortcomings highlighted. The authors suggests a generalized approach that includes both the features inherent in all services, so the specific characteristics that have only tourist services. This will effectively organize the management accounting in tourism organization

TOURIST ACTIVITY AND ITS FEATURES AFFECTING THE ORGANIZATION OF MANAGEMENT ACCOUNTING

The tourist industry is the most profitable and fast-growing in the world. However the high level of competition in the industry makes the tourist companies to look for new approaches to the development and promotion of tourism product, lower costs, which affects the system of management accounting. In the article the approaches of different authors are considered, the features of tourism activities and are discussed and their shortcomings highlighted. The authors suggests a generalized approach that includes both the features inherent in all services, so the specific characteristics that have only tourist services. This will effectively organize the management accounting in tourism organization

Management of social and psychological risks in the educational environment

Выявляется сущность социального и психологического риска. Анализируются особенности рисков в образовательной среде. Представлены результаты исследования социально-психологических рисков в образовательной среде СПО и предложены основные направления по управлению рисками, которые стали приоритетными в образовательной среде агропромышленного техникумаThe article is devoted to revealing the essence of the concept of social and psychological risk. The features of the risks in the educational environment. The results of the study of social and psychological risks in the educational environment of open source software and the basic directions of risk management, which has become a priority in the educational environment of agro-industrial technical schoo

Migration safety in education: Adaptation of migrant students to conditions at higher educational establishments

The topicality of the problem under study stems from the changed geopolitical and socioeconomic conditions in Russia, which resulted in uncontrollable international and migration processes, changes in the ethnic composition of territories, worsening of ethnic and social relations of migrants and members of the society receiving them, search for educational paradigms complying with new conditions of the country's development. The aim of the research is to determine specific features relating to adaptation of migrant students to conditions at higher educational establishments and to draw up a programme of social, psychological and pedagogical activities to adapt migrant students to conditions at higher educational establishments. The leading research method is an experimental one, which enables us to fully consider the problem of adapting migrant students to conditions at higher educational establishments. The article outlines a system of social, psychological and pedagogical help to migrant students needed to optimise a process of their adaptation to an educational environment. The programme is aimed at creating social, psychological and pedagogical conditions for the efficient interaction of all members of an educational process, as well as full fulfillment of a person in conditions of a poly-cultural educational process. Teachers, curators, heads of subdivision and administrations of higher educational establishments may find the materials of the article useful. © Authors

GAME-QUEST AS A METHOD OF CAREER GUIDANCE WORK WITH YOUNGER STUDENTS

В статье авторы обосновывают эффективность применения квест- игры в профориентационной работе с младшими школьниками, определяют характеристики квеста, принципы его разработки и внедрения. Представлен профориентационный квест «Тропинками разных профессий» для младших школьников, который был разработан и внедрен автором во внеурочной работеIn the article the authors substantiates the effectiveness of the quest game in career guidance work with younger students, determines the characteristics of the quest, the principles of its development and implementation. Presented career guidance quest "Paths of different professions" for younger students, which was developed and implemented by the author in extracurricular activitie

Analysis of foreign direct investments: regional aspect

The article analyses the dynamics of foreign direct investments in Russia and the world. Developed countries act as net lenders. Developing countries are borrowers in the investment capital market. The paper reveals the trend of reducing the balance of foreign direct investments in Russia, especially after the introduction of sanctions in 2014. Assessment of the structure of foreign direct investments by Federal Districts shows the presence of territorial imbalances in the distribution of foreign capital. The largest volume of foreign direct investments is in the Central Federal District. In the Krasnodar Territory, the balance of foreign direct investments is positive, but has an uneven dynamics. The authors make conclusions about the need to stimulate the inflow of foreign direct investments both at the level of Russia and in the Krasnodar Territory

The environmental responsibility as integrated of the future social pedagogenic person’s quality

The article is devoted to the problem of forming the ecological responsibility of students-social educators in the of a new educational paradigm’s context. The scientific-theoretical and methodological principles of the problem are highlighted there. The ways of ecological world outlook formation, future specialists of social sphere responsibility in the system of education are revealed. The authors analyzed the category of ecological responsibility as a scientific concept and subject of research. The scientific approaches to the definition of responsibility and environmental responsibility are considered, which extends the boundaries of understanding the origins and peculiarities of its formation in future social educators. The leading social, psychological and pedagogical factors contributing to the formation of ecological responsibility, ecological world outlook, ecological beliefs and ecological installations of future specialists are determined. There are presented the main topics of the content of the special course «Psychology of the responsibility of the future specialist» in the article. It is stated about implementation of the author’s comprehensive program of adaptation of the first-year students «Health-Motivation-Professional» and correctional training aimed at forming a higher level of students-social pedagogues’ environmental responsibility. The results of the empirical ecological installations research, the level of responsibility indicators and the degree of formation of environmental competence components from future specialists are presented, directions of further research on the implementation ideas of noosphere in the educational space of the University are outlined

Observation of nuclei with energies 8-30 MeV per nucleon in the Earth's magnetosphere at the altitudes 350 KM

Observations of the flux of nuclei with an energy of IO MeV per nucleon on the Salyut-7 Station in September 1984 are presented. The observed flux is smaller by a factor of 50 than the flux detected in May, 1981