ISAS (Attention, Interest, Search, Action, Share) Model of Cosmetics Marketing Communication on Online Beauty Forum (Case-Study: Avoskin Marketing on Sociolla)

Di era digital, konsep AISAS (Attention, Interest, Search, Action, Share) relevan untuk menggambarkan perilaku audience dalam mengambil keputusan pembelian. AISAS menekankan pada dua perilaku konsumen yang unik, yaitu mengumpulkan dan berbagi informasi yang menjadi faktor penting dalam keputusan pembelian. Paradigma penelitian ini menggunakan paradigma postpositivis dengan pendekatan kualitatif, metode studi kasus dan jenis penelitian deskriptif menggunakan data yang ada atau tersedia berupa jejak digital yang diambil melalui wawancara mendalam kepada informan yang berpengalaman berbelanja melalui Sociolla selain itu data diambil pada media online seperti situs resmi Sociolla (sociolla.com), forum online Soco by Sociolla (Soco.id), dan saluran media sosial Instagram Sociolla, khususnya konten pemasaran kosmetik Avoskin tahun 2020. Hasil penelitian ini menunjukkan bahwa pemasaran kosmetik (Avoskin) melalui forum online (Sociolla) memungkinkan khalayak dan konsumen untuk mengumpulkan dan berbagi informasi sebagai dirangkum dalam konsep AISAS. Fitur pendukung yang ada di Sociolla, seperti diskusi forum online, posting review, dan e-commerce, memasarkan kosmetik secara lebih informatif dan menggunakan pihak ketiga sebagai jembatan antara kosmetik dan audiens digital

Pelatihan Penggunaan Fitur Google Application For Education (GAFE) bagi Guru Sekolah

Permasalahan muncul ketika guru belum terbiasa menjalankan  aplikasi bebas biaya yang disediakan oleh platform Google, seperti google class room, google docs, google drive, dan lain-lain. Platform ini merupakan media pembelajaran yang fleksibel dan penggunaannya dapat mempermudah proses belajar mengajar antara guru dan siswa untuk berbagi materi pembelajaran, membuat absensi dan ujian harian. Layanan bebas biaya belajar online ini dapat dijalankan melalui laptop maupun handphone. Kegiatan pelatihan dan pembuatan modul GAFE dengan video dan cetak diharapkan membantu pengajar untuk dapat menjalankan aplikasi ini

IMPLEMENTASI PROGRAM KELUARGA HARAPAN (PKH) DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT DI KELURAHAN KEBON BARU

Penelitian ini bertujuan untuk melihat manfaat dari Program Keluarga Harapan dalam meningkatkan kesejahteraan masyarakat khususnya pada bidang pendidikan dan implementasi Program Keluarga Harapan di Kelurahan Kebon Baru. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologis. Teknik pengumpulan data pada penelitian ini dilakukan dengan cara observasi dan wawancara kepada Keluarga Penerima Manfaat (KPM). Hasil temuan penelitian ini pada satu sisi menunjukkan bahwa masih ditemukan anak yang putus sekolah di Kelurahan Kebon Baru, hal ini yang masih terus diusahakan oleh lembaga – lembaga pelaksana Program Keluarga Harapan. Namun, pada sisi lain menurut KPM, pendidikan merupakan hal yang penting sehingga bagaimanapun kondisinya anak mereka harus tetap bersekolah. Dana bantuan yang mereka dapat mereka manfaatkan dengan baik. Salah satu informan memanfaatkan dana bantuan yang diterima untuk membiayai kebutuhan sekolah di bidang non akademik anaknya sedangkan dua informan lainnya memanfaatkannya untuk membiayai kebutuhan sekolah anaknya di bidang akademik Kesimpulan dari penelitian ini adalah Program Keluarga Harapan di Kelurahan Kebon Baru telah cukup membantu KPM mencukupi di bidang ekonomi yaitu mencakup kebutuhan pokok atau kebutuhan sehari – hari dan di bidang pendidikan yaitu mencakup biaya kebutuhan sekolah. Implementasi PKH di Kelurahan Kebon Baru telah berjalan cukup optimal, seluruh lembaga pelaksana telah menjalin koordinasi dengan baik. Namun, masih ada salah satu KPM yang telah terdata tapi uang bantuan belum masuk ke rekening miliknya yang selanjutnya telah ditindaklanjuti oleh pendamping. Kata Kunci: Implementasi, Program Keluarga Harapan, Kesejahteraan Masyarakat, Keluarga Penerima Manfaat, Kelurahan Kebon Baru. This study aims to see the benefits of the Family Hope Program in improving community welfare, especially in the field of education and implementation of the Family Hope Program in Kebon Baru Village. This research uses qualitative methods with a phenomenological approach. Data collection techniques in this study were carried out by observation and interviews with Beneficiary Families(KPM). The findings of this study on the one hand show that there are still children who drop out of school in Kebon Baru Village, this is still being pursued by the implementing institutions of the Family Hope Program. However, on the other hand, according to KPM, education is important so that regardless of their condition, their children must continue to go to school. The aid funds they can put to good use. One informant used the aid received to finance his child's nonacademic school needs while the other two informants used it to finance his child's school needs in the academic field The conclusion of this study is that the Family Hope Program in Kebon Baru Village has been enough to help KPM meet in the economic sector, which covers basic needs or daily needs and in the field of education, which covers school costs. The implementation of PKH in Kebon Baru Village has run quite optimally, all implementing agencies have established good coordination. However, there is still one KPM that has been recorded but the aid money has not yet entered his account which has then been followed up by the companion. Keywords: Implementation, Family Hope Program, Welfare Community, Beneficiary Family, Kebon Baru Villag

EVALUASI TARIF BERDASARKAN BIAYA OPERASIONAL KENDARAAN (BOK) PADA ANGKUTAN UMUM TRAYEK G1 DI KOTA SAMARINDA

Kota Samarinda memiliki pengguna kendaraan bermotor dan mobil sebanyak 811.194 kendaraan pada tahun 2018 dan pada tahun 2019 sebanyak 906.032 kendaraan (Badan Pusat Statistik Kota Samarinda, 2021). Peningkatan jumlah penggunaan kendaraan dari tahun ke tahun akan berdampak pada kondisi jalan raya, dimana akan terjadi kemacetan. Salah satu solusi untuk mengurangi tingkat kemacetan adalah dengan beralih dari penggunaan kendaraan pribadi ke penggunaan angkutan umum. Penggunaan angkutan umum dapat mengurangi tingginya volume kendaraan di jalan raya dikarenakan mampu membawa banyak penumpang dan mengangkut banyak barang secara bersamaan sehingga lebih efisien terutama bagi masyarakat yang tergolong dalam kelompok captive atau kelompok yang bergantung pada angkutan umum karena tidak memiliki pilihan untuk menentukan kendaraan yang akan digunakan. Penelitian ini bertujuan untuk mengevaluasi tarif yang sesuai dengan Biaya Operasional Kendaraan (BOK).Pada penelitian ini digunakan 3 metode survei untuk pengambilan data yaitu survei statis, survei dinamis dan wawancara. Survei statis yaitu survei yang dilakukan dengan mencatat plat kendaraan untuk mengetahui jumlah kendaraan yang beroperasi, sedangkan survei dinamis dilakukan dengan cara mengikuti kendaraan sehingga dapat mengetahui waktu perjalanan dan jumlah penumpang naik dan turun di dalam kendaraan. Metode wawancara dilakukan kepada operator angkutan umum untuk mengetahui biaya yang dikeluarkan untuk mengoperasikan angkutan umum. Data hasil wawancara tersebut kemudian dihitung dan dianalisis berdasarkan Biaya Operasional Kendaraan (BOK).Hasil dari analisis perhitungan tarif diperoleh biaya pokok sebesar Rp 3.790,24/ kendaraan-km dan diperoleh tarif berdasarkan Biaya Operasional Kendaraan (BOK) sebesar Rp 8.800,00/ penumpang

Representase Karakter Feminisme dalam Film Enola Holmes 2

Film berperan sebagai alat komunikasi massa yang berfungsi untuk mempengaruhi penonton berdasrkan isi pesan yang terkandung di dalamnya. Film Enola Holmes 2 merupakan film bergenre misteri yang berlatarkan tahun 1800-an di London Inggris. Film ini menceritakan tentang kejadian di masa lampau di mana pada saat itu para buruh belum mendapatkan kesejahteraan dan hak-hak mereka dalam bekerja. Dari film ini karakter perempuan sekaligus tokoh utamanya digambarkan sebagai subjek narasi aktif yang kerap menyampaikan pesan-pesan feminisme. Topik feminisme menjadi alasan peneliti memilih film ini karena selama ini perempuan hanya digambarkan sebagai objek  yang pasif dalam sebuah film. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode semiotika Roland Barthes. Dalam film ini menggambarkan perempuan yang berada dalam posisi yang tidak menguntungkan akibat kontruksi sosial budaya yang dibangun oleh masyarakat. &nbsp

Aplikasi Marketplace Pertanian Dan Peternakan (Maritani) Berbasis Android

The Maritani application is an android-based agricultural and livestock marketplace application specifically designed to bring together sellers and buyers on one digitalized platform. The maritime marketplace application aims to facilitate sellers and buyers in buying and selling agricultural and livestock needs as well as food needs online. In its business process, the maritime marketplace application uses the B2C (Business to Customer) business model. Where business activities are carried out by producers to consumers using electronic media directly. The development of the Android-based Maritani marketplace is built with the Flutter framework and uses the Dart programming language. At the time of making the Maritani marketplace application for system development using the waterfall method, the development was started with an analysis of system requirements, then carried out the application display design (Graphic User Interface) implementation stage of the application implementation with the Dart programming language. The result of this research is a market application that can have a positive impact on users, both sellers and buyers. In the Maritani application which has a greater opportunity from the community to share knowledge with other sellers, sellers do not need to be afraid of losing consumers, features and regulations of the online market which greatly affect to increase the credibility and safety of the seller's shop, sellers are not required to have large capita

Development of Chemistry Textbooks Based Scientific Approach in Efforts to Implement Prototype Curriculum at Schools

The purpose of research is to develop the chemistry textbook based on the scientific approach in implementing the prototype curriculum in schools. The development of textbooks uses the type of R & D. The R & D model used is ADDIE model which has five Phases, namely (1) analysis, (2) design, (3) development, (4) implementation, and (5) (evaluation). At the analysis is carried out with initial analysis, participant analysis students, task analysis, concept analysis, and formulating learning objectives. At Phase design is carried out preparation of core competency (KI) and basic competencies (KD), preparation of the grid/framework module, and the initial draft of the module. The development includes the assessment Phase of the expert team on the developed textbooks. Implementation and evaluation phase includes development trials to see the effectiveness of the developed textbooks. The research subjects consisted of 9 teachers’ chemical. Data collection is carried out to determine the feasibility of products that have been developed through a validation questionnaire filled out by experts and response questionnaire teachers are also students. The results showed that the -based chemistry textbooks scientific approach developed has received a very feasible assessment by experts to be tested for its use in learning. Next, the teacher's response and students towards scientific approach the developed at the trial Phase is classified as a very feasible category to be implemented in learning. In addition, chemistry textbooks based on a scientific approach are effectively used as a textbook

Identifying Optimal Parameters And Their Impact For Predicting Credit Card Defaulters Using Machine-Learning Algorithms

Data mining and Machine learning are the emerging technologies that are rapidly spreading in every field of life due to their beneficial aspects. The financial sector also makes use of these technologies. Many research studies regarding banking data analysis have been performed using machine learning techniques. These research studies also have many Problems as the main focus of these studies was to achieve high accuracy and some of them only perform comparative analysis of different classifier's performance. Another major drawback of these studies was that they do not identify any optimal parameters and their impact. In this research, we have identified optimal parameters. These parameters are valuable for performing the credit scoring process and might also be used to predict credit card defaulters. We also find their impact on the results. We have used feature selection and classification techniques to identify optimal parameters and their impact on credit card defaulters identification. We have introduced three classifiers which are Kstar, SMO and Multilayer perceptron and repeat the process of classification and feature selection for every classifier. First, we apply feature selection techniques to our dataset with each classifier to find out possible optimal parameters and In the next phase, we use classification to find the impact of possible optimal parameters and proved our findings. In each round of classification, we have used different parameters available in the dataset every time we include and exclude some parameters and noted the results of each run of classification with each classifier and in this way, we identify the optimal parameters and their impact on the results Whereas we also analyze the performance of classifiers. To perform this research study, we use the “credit card defaults” dataset which we obtained from UCI Machine learning online repository. We use two feature selection techniques that include ranker approach and evolutionary search method and after that, we also apply classification techniques on the dataset. This research can help to reduce the complexities of the credit scoring process. Through this study, we identify up to six optimal parameters and also find their impact on the performance of classifiers. Further We also identify that multilayer perceptron was the best performing classifier out of three. This research work can also be extended to other fields in the future where we use this mechanism to find out optimal parameters and their impact can help us to predict the  results.  &nbsp

Estimation of Genetic Divergence in 40 Elite Cotton Germplasm

Background: Identification and development of superior cotton genotypes and their further improvement has been one of the primitive aims of plant breeding programmers. Therefore, necessity of analyzing the agro-morphological and yield attributes of advanced lines of cotton is doubtless.Methods: Mean performance and correlation between ten different morphological, yield and fiber related attributes of forty cotton genotypes from all over the Pakistan under National Coordinated Varietal Trial were studied at Central Cotton Research Institute of Multan. Selected traits included several sympodial and monopodial branches, plant height, number of bolls per plant, staple length, seed cotton yield, boll weight, fiber strength, percentage ginning out turn and micronaire value.Results: Statistical analysis of variance disclosed highly significant (p<0.01) differences among all cotton genotypes for majority of the characteristics. Basic descriptive statistical analysis of selected agronomic traits revealed the presence of substantial genetic variation among 40 genotypes of cotton for 10 selected traits. The correlation coefficient was determined both at p<0.05 and p<0.01 levels and the observations demonstrated that some of the characteristics exhibited positive correlation, while others displayed negative correlation with each other. Micronaire showed highly significant positive association with percentage ginning out turn (0.3412) and boll weight (0.2421 g) as well as highly significant negative association with fiber strength (-0.5973).Conclusion: Convincingly, mean performances and correlation of different traits with one another can be utilized in cotton breeding programs in future to improve the yield of cotton seed and to select fiber related attributes with desired characteristics.Keywords: Gossypium hirsutum; Morphological agronomic traits; Statistical analysi

A Review on Strong Impacts of Thermal Stress on Plants Physiology, Agricultural Yield; and Timely Adaptation in Plants to Heat Stress

In this review, we checked the harsh influence of high temperature or heat stress on plant metabolism and crop yield. Plants can bear a minimum range of temperature; temperature more than this optimum range comes in the term of heat stress. Climate changes increase the number and severity of heat waves that reduced the development of plants and resulted in the death of the entire plant. Heat stress is a major stressful environment that destroys plant growth, biochemical reactions, and the yield of crops across the world. High-temperature influences many physiological and chemical reactions in plants. HS is now a big deal for crop production and the essential goal of agriculture is to maintain a high yield of crops. A plant lives in the conditions of high temperature based on its capacity to receive the HT stimulus, generate and change the signal, and then initiate physiological and biochemical changes. The plants show physiological and biochemical responses to heat the stress, is an active area of research. To deal with HT, different molecular techniques are in progress. After thoroughly reviewed of the different discoveries on plants’ responses, adaptation, and forbearance to HT at the cellular, organelles, and entire plant levels, this article described several approaches that could be taken to increase thermo- forbearance in plants