Impacts of Social Media Usage in Cross-cultural Social Commerce: the roles of cultural intelligence and cultural distance

In spite of the increasing significance of social commerce, social media usage does not necessarily generate user’s intention to purchase on social commerce websites, particularly in cross-cultural environment marked with cultural dissimilarities and uncertainties. The current research clarifies the mechanism through which social media usage affects individual’s intention to purchase on social commerce websites. The findings demonstrate that two dimensions of social media usage positively increase user’s intention to purchase on social commerce websites via cultural intelligence and cultural intelligence responds as an effective conduit partially mediating the relationship between informational social media usage and user’s purchase intention, whilst fully mediating the relationship between socializing social media usage and user’s intention to purchase. Furthermore, cultural distance plays as a noisy channel to attenuate the positive effects of social media usage on individual’s intention to purchase. The implications and limitations of this research are also discussed

Social Media Usage, Self-efficacy and Cultural Intelligence: A Longitudinal Empirical Research in China

Social media have become ubiquitous in our lives. To meet with the calls to examine social media usage in cross-cultural contexts, the study conducted a longitudinal survey to explore bilateral relationships between social media usage, self-efficacy and cultural intelligence. Based on Social Cognitive Theory, findings indicate that both informational and socializing usage of social media increase individual’s self-efficacy whereby individual cultural intelligence is developed. In addition, cultural intelligence effectively enhances increasing of individual’s self-efficacy. Implications and limitations are further discussed

Online Shopping Behavior in Cross-cultural Context: An Empirical Research in China

As a newly evolved emergence from e-business, social commerce has attracted increasingly attention from both researchers and practitioners. Distinguished from the majority of extant research paradigm, the current empirical study extends social commerce research into cross-cultural context and unveils the underlying mechanism through which two dimensions of social media usage (informational and socializing) impact user’s intention to purchase on social commerce websites, thereby facilitating online shopping behaviors. In addition, the research demonstrates the role of cultural distance as a boundary condition attenuating the positive effects of social media usage in cross-cultural social commerce application. Research implications and limitations for future venues are also discussed

Does social media usage contribute to cross-border social commerce? An empirical evidence from SEM and fsQCA analysis

Drawing from the S-O-R perspective, this paper proposes a theoretical model explicating the mechanism whereby social media usage functions on customers' engagement in cross-cultural social commerce by employing a mixed-method approach including SEM and fsQCA analysis technique. Analysis of the data collected from 135 countries' 2058 international students indicates that social media usage, either for information or socializing purpose, exerts positive effects on international customers' engagement in social commerce through the conduit of cultural identity change, and social support positively moderates the relationships between two dimensions of social media usage and cultural identity change. The analysis of fsQCA further augmented the robust results reached from SEM and identified four types of configurations that trigger customers' engagement in cross-border social commerce. Research implications and limitations are also discussed