Social Media Influence: Metrics Matter

It is imperative for companies to engage in social media marketing as consumers are often dependent on online information and electronic word-of-mouth. Past literature claims that consumers evaluate the influence of communications differently on social media than they would in a traditional environment because of the nature of the internet. This study aims to analyze user’s perceptions of social media marketing influence and determines if user’s perception of influence changes based on the number of social media metrics (likes, comments, and shares) that accompany a Facebook post. The study also investigates if perceptions of influence vary depending on a user’s level of involvement in the situation. A 2x2 factorial design is utilized to manipulate both level of involvement and amount of likes, comments, and shares that accompany a Facebook post. The results contend that a high number of likes, comments, and shares on Facebook leads to increased perceptions of source credibility and information usefulness. In particular, the results prove that a high number of likes, comments, and shares on Facebook leads to increased purchase intention in a low-involvement situation. These results are essential to marketers as they prove the importance of curating engaging content on company’s Facebook pages in order to generate high amounts of likes, comments, and shares. Increasing the amount of likes, comments, and shares on Facebook will make the post more influential to users

Peer and friend influences on eating behaviour in school children

Currently there is limited research addressing the eating behaviours of preadolescent children, despite evidence suggesting that friends and peers may contribute to the developing eating attitudes and behaviours of children of this age. Eating behaviours in terms of this thesis include both under- and over- eating behaviours, with a specific focus on the under-eating behaviour, dietary restraint, and the over-eating behaviours emotional eating and external eating. The fundamental aim of this thesis was to examine friend and peer influences on children s eating behaviours, with a specific focus on a community sample of preadolescent children. Based on links established in the literature between childhood eating behaviours (dietary restraint, emotional eating and external eating) and parental controlling feeding practices (pressure to eat and restriction) and childhood symptoms of anxiety and depression, these factors were also considered alongside the contribution of friends and peers, both cross-sectionally and longitudinally. The longitudinal stability and continuity of self-reported eating behaviours and perceived parental feeding practices in preadolescent children were also examined in this thesis. A pilot study and experimental study provided an objective measure of children s snack food intake following a school lunchtime, when offered a selection (healthy and unhealthy) of snack foods in the presence of friends and peers. Links between food intake in the presence of friends and peers, and self-reported eating behaviours, parental controlling feeding practices, child symptoms of anxiety and depression and BMI were further explored. The research in this thesis suggests that friends dieting behaviours predict individual children s dieting behaviours, and also highlights links between problematic eating and anxiety in preadolescent children. Parental controlling feeding practices were found to have a negative impact on preadolescents eating behaviours and were also found to be potentially linked to the development or maintenance of anxiety and depression symptoms in children of this age. Preadolescents reports of eating behaviours and perceptions of the controlling feeding practices their parents utilised with them were stable over time, but, with the exception of restriction, lacked continuity. Dietary restraint, emotional eating and external eating decreased over a 12 month period. While some of the research in this thesis requires replication, the results present many novel and interesting findings. Using longitudinal and experimental data, the research reported on in this thesis highlights the important contributions of friends, peers, parents and individual anxiety and low mood to the eating attitudes and behaviours of preadolescent aged children

Tales from the crypt and coral reef: the successes and challenges of identifying new herpesviruses using metagenomics.

Herpesviruses are ubiquitous double-stranded DNA viruses infecting many animals, with the capacity to cause disease in both immunocompetent and immunocompromised hosts. Different herpesviruses have different cell tropisms, and have been detected in a diverse range of tissues and sample types. Metagenomics-encompassing viromics-analyses the nucleic acid of a tissue or other sample in an unbiased manner, making few or no prior assumptions about which viruses may be present in a sample. This approach has successfully discovered a number of novel herpesviruses. Furthermore, metagenomic analysis can identify herpesviruses with high degrees of sequence divergence from known herpesviruses and does not rely upon culturing large quantities of viral material. Metagenomics has had success in two areas of herpesvirus sequencing: firstly, the discovery of novel exogenous and endogenous herpesviruses in primates, bats and cnidarians; and secondly, in characterizing large areas of the genomes of herpesviruses previously only known from small fragments, revealing unexpected diversity. This review will discuss the successes and challenges of using metagenomics to identify novel herpesviruses, and future directions within the field

Severe EBV Infection In Primary Immunodeficiency And The Normal Host

Epstein–Barr virus (EBV) infection is ubiquitous in humans, but the majority of infections have an asymptomatic or self-limiting clinical course. Rarely, individuals may develop a pathological EBV infection with a variety of life threatening complications (including haemophagocytosis and malignancy) and others develop asymptomatic chronic EBV viraemia. Although an impaired ability to control EBV infection has long been recognised as a hallmark of severe T-cell immunodeficiency, the advent of next generation sequencing has identified a series of Primary Immunodeficiencies in which EBV-related pathology is the dominant feature. Chronic active EBV infection is defined as chronic EBV viraemia associated with systemic lymphoproliferative disease, in the absence of immunodeficiency. Descriptions of larger cohorts of patients with chronic active EBV in recent years have significantly advanced our understanding of this clinical syndrome. In this review we summarise the current understanding of the pathophysiology and natural history of these diseases and clinical syndromes, and discuss approaches to the investigation and treatment of severe or atypical EBV infection

Social and individual influences on eating in preadolescents:the role of friends’ eating behaviours and individual anxiety and depression

Background: Friends are important role models for the formation of social norms and behaviour comparisons, particularly in children. This study examined the similarities between pre-adolescent children’s own eating behaviours with the eating behaviours of those in their friendship group. It also evaluated whether symptoms of anxiety and depression were related to eating behaviours in this age group. Methods: Three hundred and forty three children (mean age 8.75 years) completed questionnaires designed to measure dietary restraint, emotional eating and external eating, as well as general and social anxiety, and symptoms of depression. Children also provided details about their friendship groups. Results: Pre-adolescents’ dietary restraint was positively predicted by the dietary restraint of members of their friendship groups, and their individual levels of anxiety and depression. The levels of general anxiety exhibited by pre-adolescents predicted emotional and external eating behaviours. Younger children were significantly more likely to report higher levels of emotional and external eating than older children, and boys were more likely to report more external eating behaviours than girls. Conclusions: These results suggest that greater dieting behaviours in pre-adolescents are related to their friends’ reports of greater dieting behaviours. In contrast, greater levels of eating governed by emotions, and eating in response to external hunger cues, are related to greater symptoms of anxiety in pre-adolescent children. Such findings underline the importance of friends’ social influences on dieting behaviours in this age group and highlight the value of targeting healthy eating and eating disorder prevention interventions at pre-adolescents

Sequencing the future: stopping infectious disease in its tracks using high-throughput sequencing technologies in urban areas

Infectious diseases are a significant cause of morbidity and mortality across the world, and there are unique features of life in densely populated cities that make them a particular challenge. They may lead to short or long term illness, with direct healthcare costs and indirect losses in workforce productivity. The use of high-throughput sequencing technologies will allow cities to respond to these challenges on a number of levels. These include human genome sequencing at birth to predict infectious disease susceptibility; genetic surveillance and epidemiology to track emerging infectious diseases; genetic monitoring to ensure the success of vaccine strategies and to prevent the spread of antimicrobial resistance; and genetic diagnosis of infectious disease. Cities of the future must bring together clinical, research and industrial stakeholders to join different pieces of technology and research into a coherent health strategy. Sequencing-based management of infectious diseases has the potential to improve the health and quality of life of residents of future cities, even as populations grow in size and density, and become increasingly globalised. High-throughput sequencing is essential for the continued positive development of cities such as Singapore over the next 50 to 100 years, and beyon

How infectious diseases arrived in the colonial Americas

Analysis of viral DNA from human remains suggests that the transatlantic slave trade may have introduced new pathogens that contributed to the devastating disease outbreaks in colonial Mexico.Peer reviewe

Peer and friend influences on children's eating

Peers and friends are perceived as important role models for the formation of children's attitudes and behaviours. A wealth of research has aimed to establish the contribution of peers and friends to children's developing eating behaviours, and their attitudes towards eating. This review describes and evaluates such research. Experimental research examining peer modelling of food consumption and liking is reviewed, and several individual child factors that are suggested to make children more or less receptive to peer and friend influences are discussed. The influence of children's perceptions of their peers' and friends' eating behaviours upon their own eating practices is also explored. The benefits of future longitudinal research to improve understanding of peer and friend influences on children's eating are emphasized