413 research outputs found

    Intimate Violence: The Effects of Family, Threatened Egotism, and Reciprocity.

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    This study was undertaken in an attempt to investigate the impact of family, threatened egotism, and reciprocity on a person’s use of intimate violence. Threatened egotism proposes that aggression is the result of high but unstable self-esteem, which is conceptualized as high self-esteem coupled with high narcissism. Self-report questionnaires were administered to randomly selected cluster samples of 423 college students, 147 males and 276 females. The mean age is approximately 22 with 93% indicating they are White and 7% non-White. While no support was found for threatened egotism, violence witnessed in the family of origin and reciprocity were found to significantly impact intimate violence. Analyses conducted separately for males and females indicate that these factors operate differently based on gender

    Impact of Self-Esteem, Adult Attachment, and Family on Conflict Resolution in Intimate Relationships.

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    This study examined the use of physical aggression in intimate relationships and the effects of self-esteem, adult attachment, and witnessing violence in the family of origin on such. Participants were 189 males and 379 females enrolled in classes during the fall semester 2006 at East Tennessee State University. Participants were recruited via 2 methods and participated either via an online survey through the Psychology department or paper-based surveys administered to random cluster samples of students. The 2 versions differed only in administration format. The surveys consisted of a demographic questionnaire, CTS2 for their relationships, CTS for their parents\u27 relationship, Rosenberg Self-esteem Scale, and ECR-R. A 2 x 2 x 3 x 2 MANOVA was undertaken to assess main effects and interactions of gender, interparental violence, self-esteem, and adult attachment. Significant main effects emerged for all independent variables with a significant interaction between gender and interparental violence for 4 dependent variables

    An Evaluation of Website Usability for a Cover Crops Resource in the Southern Region

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    With shifting demographics of agricultural professionals, online educational resources present opportunities for Extension and other natural resources faculty and personnel to use various tools for supporting agricultural producers in the 21st century using more modern technology. Traditionally, Agriculture and Natural Resource (ANR) Extension programming has used a variety of hands-on methods for teaching new, more sustainable farming practices, such as on-farm field days, workshops, farm visits, and demonstrations. While these traditional teaching methods are preferred among farmers, online support tools play a critical role in the overall decision-making process for farmers who are considering making changes to their current farming practices. Online educational resources, with mobile-friendly versions, can be used to assist Extension and Natural Resource Conservation Service (NRCS) agents meet the needs of their clients using more modern forms of technology, whether from the office or on-farm. This study employed two focus group discussions with Extension and NRCS agents and university faculty members to evaluate the usability of a cover crop website that could be used as a support tool for a variety of agricultural professionals. Four themes emerged from this study with reference to a simple, clean appearance; efficient browsing; process-thinking design; and mobile- friendly. This research will be used to inform the continued development of website tools to benefit farmers, producers, agents, and other stakeholders

    Consumer Perceptions of the U.S. Agriculture Industry Before and After Watching the Film Food, Inc.

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    As the divide between consumers and producers in the agricultural industry increases, consumers are becoming less connected with the food they purchase. Without first-hand knowledge about the agricultural industry, consumers are relying more on the media to inform them about how their food is produced and processed. A growing form of media available to consumers is entertainment media, including documentary films. This research focuses on the ability of entertainment media to impact consumer perceptions about the agricultural industry, using the documentary film Food, Inc. The film Food, Inc. highlights aspects of the agricultural industry, including animal husbandry practices, governmental regulation of food production, and working conditions in food processing plants. This research uses a pretest and posttest to compare respondents’ perceptions about the agricultural industry before and after watching the film. Findings indicate that consumers’ perceptions were altered about the agricultural industry by watching the film. Based on this research it is recommended that future researchers and professionals in the agricultural industry work to positively influence and educate consumers about the agricultural industry through entertainment media

    Expo Milano 2015: The Overview, Issue, and Future for Agricultural Communicators

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    Expo Milano 2015 was an international agricultural event to promote and discuss the issue of food sustainability around the world. Two agricultural communication researchers attended the event in summer 2015 to better understand the world’s perspective of the prominent issues facing the agricultural industry and how other countries were addressing the issues. The Expo took place in Milan, Italy, and featured 140 countries and their perception on agriculture and food in their respective country. While the event was impressive, the issues purported to be the focus of the event (agriculture sustainability and food insecurity) were rarely addressed in each country. Rather, the countries focused on culture and how food impacted their culture and customs. Events like these offer agricultural communicators the opportunity to join the discussion of how the issues of food sustainability and insecurity can be positively impacted by agriculture technology and research; however, it may be only through the formation of meaningful and collaborative relationships with groups and organizations outside of the traditional agricultural industry that agricultural communicators will be invited to join the conversation. These relationships may need to be cultivated to show respect and mutual bene t for both the organization and the agricultural industry for long-term impact for the expansion of opportunities for agricultural communicators

    Investigations of the Breeding Ecology of the Northern Hawk Owl in Western Montana

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    In North America, the Northern Hawk Owl (Surnia ulula) primarily breeds in the boreal regions of Alaska and Canada. It also can move southward into the contiguous lower 48 United States, occasionally breeding in states of northern latitude. In the contiguous states, Northern Hawk Owl nests are primarily documented in Montana and Minnesota.  This study describes nest-site characteristics, habitat associations, breeding diet, and distribution of 15 Northern Hawk Owl nests from Glacier National Park and surrounding areas in northwestern Montana

    The Power of Words: Exploring Consumers\u27 Perceptions of Words Commonly Associated with Agriculture

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    Individuals interpret words differently according to the experiences that have shaped their lives. As agricultural communicators, it is important to understand how individuals perceive certain words and if these perceptions influence their attitudes toward the agricultural industry. To better understand consumers’ perceptions, this study used focus group methodology to present words commonly associated with agriculture to consumer participants. Four focus groups were conducted over a period of two weeks. A total of 36 individuals participated in the focus groups. The results indicated some words activated participants’ attitudes and elicited a richer discussion. Divergent attitudes and perceptions were observed in the discussion of some words, while participants perceived other words similarly. For the agricultural industry to improve communications with consumer audiences, it is important to understand consumers’ existing perceptions of such commonly used descriptors

    Burning the Candle at Both Ends: How and Why Academic Librarians Who are Parents Experience and Combat Burnout at Work

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    Academic librarians already wear many hats, juggling a multitude of skills and duties in order to meet the needs of their patrons. When one of those hats is parenthood, however, balancing work and home life can sometimes seem like an insurmountable task. In this chapter we explore how and why academic librarians who are also parents experience burnout, as well as methods used to combat burnout by examining the results of a nationally distributed mixed-methods survey. The survey also addresses practices to combat and prevent burnout, both on a personal and institutional level, and the perceptions of their effectiveness

    Interactive Infographics\u27 Effect on Elaboration in Agricultural Communication

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    In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to agricultural communication as well. This increase in attitude and cognition encourages agricultural communicators to pursue the use of more interactive elements in their messaging

    The Impact of Local: Exploring Availability and Location on Food Buying Decisions

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    The term “local food ” is a buzzword in the food industry for consumers. However, when consumers make food-purchasing decisions, do they look for the specif ic growing locations and consider the seasonality of the product? In this study, researchers used focus groups to determine the impact growing location and months of availability have on consumers’ purchasing decisions in order to identify effective communication strategies when communicating about local food. The theoretical framework of framing and cognitive dissonance informed this study. The findings from this research indicated consumers defined local food as grown in a certain area, state, or region. Additionally, results indicated consumers make food-buying decisions based on personal preference, versatility, health benef its, preparation, and seasonal cooking. Overall, consumers’ decisions to buy produce were not impacted by growing season, but rather by their preference for a specific product. Participants noted most produce is available year round nationally. The researchers recommend communicators focus on developing message strategies framed toward the purchasing attributes identified by the participants instead of growing location and availability. Future research should continue to examine the impact of different frames on consumer food-purchasing decisions and how consumers perceive specific message frames
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