213 research outputs found

    Brand Equity, Customer Satisfaction & Loyalty: Malaysian Banking Sector

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    Services cannot be seen, felt, tasted or touched in the same manner in which goods can be sensed. Therefore, the key to success in services marketing is to ‘tangibilizing the intangible’ by using an extrinsic cue like a brand. Moreover, brands that are high in brand equity are organization powerful assets. They can lead to customer satisfaction and customer loyalty. This study is to explore customer perceptions on brand equity dimensions among consumers of bank services in Malaysia. The results show brand meaning is an important factor to create brand equity that will lead to customer satisfaction and loyalty

    Composition and source identification of polycyclic aromatic hydrocarbons in mangrove sediments of Peninsular Malaysia : indication of anthropogenic input.

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    This is a comprehensive study of the composition, origin and sources of specific polycyclic aromatic hydrocarbons (PAHs) in sediments of mangrove estuary in the western part of Peninsular Malaysia. Mangrove sediments were analyzed for 17 PAHs by gas chromatography–mass spectrometry. Total PAH concentrations in the sediments ranged from 20 to 112 ng/g on a dry-weight basis. High molecular weight PAHs were abundant in the sediments. Parent PAH ratios revealed that pyrogenic input has important contribution to the sedimentary PAHs. Ratios of alkylated PAHs indicate that the sedimentary PAHs were influenced by petrogenic PAHs, which implies that petrogenic input has contribution to the sedimentary PAHs but that it is not a major factor in distribution of PAHs within the estuary. Combustion-derived PAHs show a positive and very strong correlation with total PAHs (R 2 = 0.926, p < 0.05). Total methylphenanthrenes show very weak correlation with total PAHs (R 2 = 0.0928, p < 0.05). The PAH concentrations were found to increase with distance from the upstream of the estuary to the coastal area of the Straits of Malacca. For the assessment of sediment contamination using biological thresholds, none of the individual studied PAH compounds exceeded the values of the effect range low–effect range median guideline and the threshold effects level–probable effects level guideline. This study demonstrates that the sediments of the mangrove ecosystem facing the Straits of Malacca and Sumatra are influenced by anthropogenic PAH inputs as a result of human activities such as biomass burning, vehicle emissions and boating activities

    Measuring achievement emotions questionnaire for physical education (AEQ-PE): a confirmatory study in Malay language

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    Availability of data and materials: The dataset used and analysed during the current study is available from the corresponding author on reasonable request.Background: This study aimed to verify a translated Malay version of the Achievement Emotions Questionnaire for Physical Education (AEQ-PE) by assessing the level of achievement emotions in six constructs among the Malaysian primary school pupils using the Confirmatory Factor Analysis (CFA). Methods: A total of 607 Malay pupils, comprising 240 (39.5%) boys and 367 (60.5%) girls aged between 10 and 11, were recruited from 10 schools to answer the questionnaire, which measured their views on 24 items through a five-point Likert scale. The AEQ-PE was translated into Malay language (AEQ-PE-M) using forwarding to backward translation techniques. Certain phrases were adopted in accordance with the local culture and vocabulary appropriate for primary school pupils. CFA was performed using the Mplus 8.0 software, and the final model demonstrated high reliability in terms of the composite reliability and Cronbach’s alpha. Results: Analysis of the CFA showed an acceptable fit indices in CFI (0.936), TLI (0.926), RMSEA = 0.039 (90% CI, 0.034, 0.045) and SRMR (0.049) of the AEQ-PE measurement model. All of the items in the original AEQ-PE version were retained and deemed suitable for Malay primary school pupils. Conclusion: The AEQ-PE-M with 24 items was a suitable tool for measuring the level of school children’s involvement in determining achievement emotions and their motivation towards physical education.This study was supported by Research University’s Individual Grant (1001/PPSK/8012370) from Universiti Sains Malaysia

    Cross-Cultural Adaptation and Validation of the Malay Version of Sports Motivation Scale-II

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    The 18-item Sport Motivation Scale (SMS-II) is one of the most-utilised scales measuring athletes’ motivation and its psychometric properties. However, we found no Malay version used to examine the Malaysian multi-ethnic population. Thus, the study aimed to translate and validate the SMS-II into the Malay version using confirmatory factor analysis. A total of 436 (16.44 ± 1.22) state athletes were asked to complete the SMS-II Malay version, which utilised the forward–backwards translation method. The results showed an acceptable fit with the data (CFI = 0.906, SRMR = 0.064; RMSEA = 0.056) and internal consistency, with a Cronbach’s alpha value that exceeded 0.50, which supported its usage for the assessment of motivation among the multi-ethnic Malaysian athletes. The Cronbach’s alpha values of all the factors were satisfactory, except for introjected regulation. Thus, further studies are needed to improve the reliability of such factors. Nonetheless, the Malay version of SMS-II was found to be valid and reliable for assessing the level of motivation of the multi-ethnic Malaysian athletes.Research University’s Individual Grant from Universiti Sains Malaysia (USM); Exercise Medicine Research Gran

    ANTECEDENTS OF DESTINATION IMAGE IN NATURAL PROTECTED AREA: THE MODERATING ROLE OF PERCEIVED VALUE

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    Ecotourism is a nature-oriented tourism idea that is flourishing and with promising outlook. The present study attempts to explore the importance of local communities’ attitude, carrying capacity and destination attractiveness & resources towards destination image by adopting perceived value as a moderator on examining the antecedents on destination image. Data were collected from 146 tourists who have visited Bako National Park, Sarawak. The research employs WarpPLS 6.0 and the results revealed that local communities’ attitude, carrying capacity and destination attractiveness & resources have impact on destination image. Perceived value has moderating effect between destination attractiveness & resources and destination image

    Properties of Modified Warm-Mix Asphalt Mixtures Containing Different Percentages of Reclaimed Asphalt Pavement

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    The Rapid reduction of energy resources and the escalated effects of global warming have created a strong motivation to find some new techniques in the field of paving construction. Adopting new technologies, such as warm-mix asphalt (WMA) or the recycling process of asphalt can be very helpful for the economy and have a significant impact on the environmental footprint. Thus, this research aimed to study the mechanical and durable characteristics of modified WMA mixtures using (1.0%, 1.5%, and 2.0%) Sasobit REDUX®, (0.3%, 0.4%, and 0.5%) Aspha-Min®, and (0.07%, 0.1%, and 0.125) ZycoTherm® additives corresponding to three percentages of reclaimed asphalt pavement (RAP) (20%, 40%, and 60%). Three mixing temperatures have been conducted in this study to generate WMA mixtures at (135 °C, 125 °C, and 115 °C) corresponding to three compacting temperatures (125 °C, 115 °C, and 105 °C). The mechanical properties of the developed WMA mixtures have been evaluated using the Superpave volumetric properties (air voids, voids filled with asphalt, and voids in mineral aggregate), while the durable properties have been investigated using the resilient modulus test (MR) at 25 °C, resilient modulus ratio (RMR), and Hamburg wheel-track test in terms of permanent deformation, moisture susceptibility, and rutting resistance. To make the WMA mixtures accept high quantities of RAP (>25%), an insignificant increase in the amounts of WMA additives was needed to produce mixtures carrying sustainability labels. Results indicated that all the used additives had pushed the WMA mixtures to achieve considerable mechanical properties, whereas the best properties for the WMA mixtures containing 0%, 20%, 40%, and 60% of RAP have been achieved by mixing with (1.0% Sasobit REDUX® @ 125 °C), (1.0% Sasobit REDUX® or 0.3% Aspha-Min® @ 135 °C), (1.5% Sasobit REDUX® @ 125 °C), and (2.0% Sasobit REDUX® or 0.5% Aspha-Min® @ 135 °C), respectively. On another hand, the best durable properties have been achieved by mixing the mentioned WMA mixtures containing 0%, 20%, 40%, and 60% of RAP with 0.07%, 0.07%, 0.1%, and 0.125% of ZycoTherm® at 153 °C, respectively. Using such additives in the recycled WMA mixtures made it possible to activate waste recycling in the paving industry

    Simultaneous removal of phenol and linear alkylbenzene sulfonate from automotive service station wastewater: Optimization of coupled electrochemical and physical processes

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    This work investigates the feasibility of the coupled electrochemical (electrocoagulation/flotation) and physical processes (sedimentation, sand filtration, and activated carbon) for the treatment of automotive service wastewater (ASWW). The impacts of critical parameters, viz. pH solution, reaction time and current intensity on linear alkylbenzene sulfonate (LAS), and phenol removal efficiencies as well as energy consumption and operating cost are studied. Central composite design results reveal that at the optimum conditions, LAS and phenol removal efficiencies, energy consumption and operating cost are obtained 96.7%, 87.65%, 15.99 Wh, 0.001 US$, respectively. This process reveals a feasible technology for phenol and LAS removal from ASWW
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