What is the Value of Ethanol to Nebraska Corn Producers?

In this thesis, we examine the role of local ethanol plants on net price received by Nebraskan corn growers, with net price comprised of the grain buyer’s bid onsite less the transportation cost incurred through delivery. As each farm operation is uniquely located between different sets of grain buyers, an ethanol plant impacts each grower’s net price to a different degree, depending on location. Exploring this, we use grain bid and transportation cost data based on actual ethanol plants, grain elevators, and sample farm locations in Nebraska, estimating the diversely located corn grower’s net prices received from surrounding grain buyers. We find higher net prices available at ethanol plants for a large majority of farm locations considered in this study. This not only indicates that ethanol plants generally offer higher prices than grain elevators; it also suggests the offered price sufficiently compensates for transportation costs and incentivizes corn growers to travel more miles to deliver to an ethanol plant. We observe some cases where corn growers bypass their local elevator and still attain a higher net price at the ethanol plant, while farm locations in closer proximity to the plant achieved as much as $0.54 per bushel more delivering to the ethanol plant over nearby grain elevators. In addition to varying across location, ethanol’s impact is also found to differ by ethanol plant size and fluctuate by season. Our findings suggest ethanol plants with larger capacities provide greater value over a wider scope. In addition, the net price differential between ethanol plant and grain elevators is found to be the greatest in Spring. Advisors: Cory Walters, Kathleen Brook

Nebraska National Agri-Marketing Association and the COVID-19 Effect

The University of Nebraska-Lincoln’s National Agri-Marketing Association (NAMA) student organization is one of more than 30 student chapters across the U.S. and Canada. The objective of the student NAMA on campus is to learn first-hand about the many career opportunities in agri-marketing from professionals in marketing, advertising, communications, promotion, sales, and public relations. As chapter members, students develop valuable personal contacts and working relations with agri-marketing professionals and have meaningful opportunities to develop and practice their managerial skills and leadership abilities

A Successful Year for the Nebraska National Agri-Marketing Association

The University of Nebraska-Lincoln National Agri- Marketing Association (NAMA) chapter finished in second place at this year’s national marketing competition. The chapter also won the John Deere Signature Award. The John Deere award is given to student chapters based on business knowledge, academic excellence, leadership development and community citizenship. Chapter members Marydith Donnelly and Brent Miller earned scholarships and Allison Brockman made finals in the sales competition. NAMA marketing team members presented their marketing plan for EnTotal, a dog food made from black soldier fly larvae. The students developed the product concept, which is modeled on insect-based dog foods available in Canada and Europe. The marketing team spent the last academic year researching and developing the EnTotal marketing plan. They interviewed dog food manufacturers to gain a better understanding of the industry. Endless hours were spent researching consumer attitudes toward insects, dog food purchasing habits, and market trends. The students used this research to develop two customer profiles who would be most likely to purchase EnTotal. A detailed action plan to reach these customers was a key component of the marketing plan. They also developed a business proposition and financial statements

Nebraska Corn Basis Response to Economic Shutdown

The objective of this article is to evaluate how Nebraska corn basis evolved through this past year’s economic events. We hope growers update their commodity price marketing decision framework as this past year exposed levels prices can reach — an important factor to consider when farm survival is on the line

Nebraska National Agri-Marketing Association and the COVID-19 Effect

The University of Nebraska-Lincoln’s National Agri-Marketing Association (NAMA) student organization is one of more than 30 student chapters across the U.S. and Canada. The objective of the student NAMA on campus is to learn first-hand about the many career opportunities in agri-marketing from professionals in marketing, advertising, communications, promotion, sales, and public relations. As chapter members, students develop valuable personal contacts and working relations with agri-marketing professionals and have meaningful opportunities to develop and practice their managerial skills and leadership abilities

A Successful Year for the Nebraska National Agri-Marketing Association

The University of Nebraska-Lincoln National Agri- Marketing Association (NAMA) chapter finished in second place at this year’s national marketing competition. The chapter also won the John Deere Signature Award. The John Deere award is given to student chapters based on business knowledge, academic excellence, leadership development and community citizenship. Chapter members Marydith Donnelly and Brent Miller earned scholarships and Allison Brockman made finals in the sales competition. NAMA marketing team members presented their marketing plan for EnTotal, a dog food made from black soldier fly larvae. The students developed the product concept, which is modeled on insect-based dog foods available in Canada and Europe. The marketing team spent the last academic year researching and developing the EnTotal marketing plan. They interviewed dog food manufacturers to gain a better understanding of the industry. Endless hours were spent researching consumer attitudes toward insects, dog food purchasing habits, and market trends. The students used this research to develop two customer profiles who would be most likely to purchase EnTotal. A detailed action plan to reach these customers was a key component of the marketing plan. They also developed a business proposition and financial statements