PENDEKATAN EXPERIENCE ECONOMY PADA PEMASARAN FESTIVAL PARIWISATA: PENGARUH TERHADAP KEPRIBADIAN FESTIVAL YANG DIRASAKAN PEGUNJUNG DAN REPUTASI FESTIVAL

Abstract: Tourism is one of the most essential sector for several countries because itaffects the economic growth. Festival, as a part of event tourism, can be used as touristattraction. To achieve success in festival, some conditions have to be fulfilled i.ememorable experience of festival, keen festival personality and its reputation. Pine andGilmore (1998) described four dementionals of experience economy which are;education, entertainment, escapism and esthetic. Using Structural Equation Modeling(SEM) on Festival Makanan Kampoeng Tempo Doeloe (206 samples), this studyconducted to determine the effect of four experience dementions on festivalpersonality and the influence of festival personality towards reputation. The result areshowed that entertainment, education and esthetic have the significant positive effecton the festival personality. This study also reveals that festival personality have asignificant positive influence on reputation. This research can be useful forgovernment or tourism event organiser while organising festivals

PENDEKATAN EXPERIENCE ECONOMY PADA PEMASARAN FESTIVAL PARIWISATA: PENGARUH TERHADAP KEPRIBADIAN FESTIVAL YANG DIRASAKAN PEGUNJUNG DAN REPUTASI FESTIVAL

Abstract: Tourism is one of the most essential sector for several countries because it affects the economic growth. Festival, as a part of event tourism, can be used as tourist attraction. To achieve success in festival, some conditions have to be fulfilled i.e memorable experience of festival, keen festival personality and its reputation. Pine and Gilmore (1998) described four dementionals of experience economy which are; education, entertainment, escapism and esthetic. Using Structural Equation Modeling (SEM) on Festival Makanan Kampoeng Tempo Doeloe (206 samples), this study conducted to determine the effect of four experience dementions on festival personality and the influence of festival personality towards reputation. The result are showed that entertainment, education and esthetic have the significant positive effect on the festival personality. This study also reveals that festival personality have a significant positive influence on reputation. This research can be useful for government or tourism event organiser while organising festivals

Predicting consumers’ trial/adoption of new technology: revisiting the behavioral expectations – behavioral intentions debate

Behavioral intentions (BI) are considered the key to understanding and predicting the trial/adoption of new technology. When choices of new technology adoption increases (and time compresses), it becomes correspondingly more difficult to predict consumers’ trial/adoption. Due to its greater temporal stability and potentially superior predictive ability, this article encourages researchers to consider behavioral expectations (BE) ahead of BI. However, this ultimately depends on the antecedents germane to the particular new technology adoption process under examination. Thus, researchers are encouraged to consider the key determinants of BE: experience, perceived behavioral control, facilitating conditions, self-efficacy, attitudes, subjective norms, and availability of information.http://www.tandfonline.com/loi/rirr202020-06-24hj2019Marketing Managemen

Adoption of Mobile Apps: The Role of Experience

The form of initial experience with mobile application determines consumers’ likelihood to adopt it. This paper examines the effects of two forms of experience (direct versus indirect) toward the formation of consumers behavioral intentions (versus behavioral expectations) to adopt mobile applications. A direct experience induces concrete mental process that underlies the formation of behavioral expectations, whereas an indirect experience induces abstract mental process that underlies the formation of behavioral intentions. Results from Experiment 1 show significant increase in behavioral expectations’ predictive ability when subjects engaged in a direct experience than an indirect experience. Meanwhile, the effects of a direct experience were subtle toward behavioral intentions’ predictive ability. In Experiment 2, the intensity of direct experience revealed additional caveats on the predictive ability of behavioral intentions and behavioral expectations. It is found that higher intensity of a direct experience has a stronger effect toward behavioral expectations than behavioral intentions. Findings of these experiments could be used as a ground to design an intervention strategy for mobile applications pre-adoption experience.Keywords: behavioral intentions, behavioral expectations, direct experience, intensity of experience, mobile application

PENDEKATAN EXPERIENCE ECONOMY PADA PEMASARAN FESTIVAL PARIWISATA: PENGARUH TERHADAP KEPRIBADIAN FESTIVAL YANG DIRASAKAN PEGUNJUNG DAN REPUTASI FESTIVAL

Abstract: Tourism is one of the most essential sector for several countries because itaffects the economic growth. Festival, as a part of event tourism, can be used as touristattraction. To achieve success in festival, some conditions have to be fulfilled i.ememorable experience of festival, keen festival personality and its reputation. Pine andGilmore (1998) described four dementionals of experience economy which are;education, entertainment, escapism and esthetic. Using Structural Equation Modeling(SEM) on Festival Makanan Kampoeng Tempo Doeloe (206 samples), this studyconducted to determine the effect of four experience dementions on festivalpersonality and the influence of festival personality towards reputation. The result areshowed that entertainment, education and esthetic have the significant positive effecton the festival personality. This study also reveals that festival personality have asignificant positive influence on reputation. This research can be useful forgovernment or tourism event organiser while organising festivals

In search of better predictors of new product adoption: three essays on the key determinants, predictive ability and temporal stability of behavioural expectations

Predicting the adoption of new products has long been a priority for researchers and managers alike. Scholars and marketers are continually seeking better and more stable immediate predictors of consumers’ adoption of new products. This dissertation aims to explain the efficacy of behavioural expectations as a viable alternative predictor of behaviour than the more established behavioural intentions. Specifically, this dissertation offers a conceptual and empirical explanation for why behavioural expectation is potentially a better predictor than behavioural intention in terms of adoption of a new product. The explanations are presented in three related essays. The first essay examines, from a conceptual perspective, the role of behavioural expectations as a potentially superior predictor of behavioural intentions when the targeted behaviour is subject to impediments. A meta-analysis is conducted to demonstrate that behavioural expectation potentially has greater temporal stability and superior predictive ability than does behavioural intention. However, this determination ultimately depends on the antecedents, the key determinants, germane to the adoption process of the particular new technology under examination. To increase the generalizability of this thesis, the second essay is an empirical examination of the temporal stability and the predictive ability of behavioural expectations versus behavioural intentions in the context of pro-environmental marketing. It seeks to explain whether differences in the way in which consumers’ behavioural expectations versus behavioural intentions judgments are measured, discourage the adoption of new pro-environmental products and changes in pro-environmental behaviour. Three online experiments were conducted, including a longitudinal online experiment on pro-environmental donation behaviour. Findings confirm that behavioural expectation has a higher temporal stability than behavioural intention, potentially accounting for the greater predictive ability of the former. One key reason for this finding is that subjects may over-estimate their intention to act when responding to questions regarding behavioural intention. Finally, the third essay considers the extent of the predictive ability of behavioural expectations versus behavioural intentions in terms of the adoption/use of new technology subject to impediments. An online longitudinal experiment was designed to examine the sources and effects of two possible impediments to the adoption/use of new technology: experience (internal impediments) and facilitating conditions (external impediments). Findings indicate that behavioural expectations have a greater predictive ability than do behavioural intentions when subjects encounter impediments to adopting/using the new technology, particularly when experience and facilitating conditions are poor. The main reason was the tendency of subjects who responded to behavioural intentions measures to overestimate their control over the (internal) impediments, and to make underestimations when they think they have less control over the (external) impediments. Moreover, it is found that subjects who responded to behavioural expectations measures have a stronger Adoption-Use correlation compared to subjects who responded to BI measures regardless of the type of impediments that they had encountered. Taken together, the three essays advance extant knowledge of the debate between behavioural intention and behavioural expectation by proposing its key determinants, comparing its temporal stability and examining its predictive ability. Specifically, findings from this study suggest that behavioural expectation is a better predictor of behaviour that is subject to impediments, and also it is found to have superior temporal stability than behavioural intention. Based on aforementioned results, this study recommends scholars and marketers to consider behavioural expectation to be incorporated as immediate predictor of behaviour (i.e. adoption of new product) to extend various theoretical models, such as the Theory of Reasoned Action, Theory of Planned Behaviour and Technology Acceptance Model

In search of better predictors of new product adoption: three essays on the key determinants, predictive ability and temporal stability of behavioural expectations

Predicting the adoption of new products has long been a priority for researchers and managers alike. Scholars and marketers are continually seeking better and more stable immediate predictors of consumers’ adoption of new products. This dissertation aims to explain the efficacy of behavioural expectations as a viable alternative predictor of behaviour than the more established behavioural intentions. Specifically, this dissertation offers a conceptual and empirical explanation for why behavioural expectation is potentially a better predictor than behavioural intention in terms of adoption of a new product. The explanations are presented in three related essays. The first essay examines, from a conceptual perspective, the role of behavioural expectations as a potentially superior predictor of behavioural intentions when the targeted behaviour is subject to impediments. A meta-analysis is conducted to demonstrate that behavioural expectation potentially has greater temporal stability and superior predictive ability than does behavioural intention. However, this determination ultimately depends on the antecedents, the key determinants, germane to the adoption process of the particular new technology under examination. To increase the generalizability of this thesis, the second essay is an empirical examination of the temporal stability and the predictive ability of behavioural expectations versus behavioural intentions in the context of pro-environmental marketing. It seeks to explain whether differences in the way in which consumers’ behavioural expectations versus behavioural intentions judgments are measured, discourage the adoption of new pro-environmental products and changes in pro-environmental behaviour. Three online experiments were conducted, including a longitudinal online experiment on pro-environmental donation behaviour. Findings confirm that behavioural expectation has a higher temporal stability than behavioural intention, potentially accounting for the greater predictive ability of the former. One key reason for this finding is that subjects may over-estimate their intention to act when responding to questions regarding behavioural intention. Finally, the third essay considers the extent of the predictive ability of behavioural expectations versus behavioural intentions in terms of the adoption/use of new technology subject to impediments. An online longitudinal experiment was designed to examine the sources and effects of two possible impediments to the adoption/use of new technology: experience (internal impediments) and facilitating conditions (external impediments). Findings indicate that behavioural expectations have a greater predictive ability than do behavioural intentions when subjects encounter impediments to adopting/using the new technology, particularly when experience and facilitating conditions are poor. The main reason was the tendency of subjects who responded to behavioural intentions measures to overestimate their control over the (internal) impediments, and to make underestimations when they think they have less control over the (external) impediments. Moreover, it is found that subjects who responded to behavioural expectations measures have a stronger Adoption-Use correlation compared to subjects who responded to BI measures regardless of the type of impediments that they had encountered. Taken together, the three essays advance extant knowledge of the debate between behavioural intention and behavioural expectation by proposing its key determinants, comparing its temporal stability and examining its predictive ability. Specifically, findings from this study suggest that behavioural expectation is a better predictor of behaviour that is subject to impediments, and also it is found to have superior temporal stability than behavioural intention. Based on aforementioned results, this study recommends scholars and marketers to consider behavioural expectation to be incorporated as immediate predictor of behaviour (i.e. adoption of new product) to extend various theoretical models, such as the Theory of Reasoned Action, Theory of Planned Behaviour and Technology Acceptance Model

ASEAN Marketing Journal : Volume VII, Issue 2, June 2015

1 Perceived Risk and Trust as Major Determinants of Actual Purchase, Transcending The Influence of Intention// Ni Luh Putu Indiani, I Ketut Rahyuda, Ni Nyoman Kerti Yasa, and I Putu Gde Sukaatmadja 2 The Relationship between Brand Equity, Customer Satisfaction, and Brand Loyalty on Coffe Shop: Study of Excelso and Starbucks// Aries Susanty and Eirene Kenny 3 Marketing Collaboration and SME Strategy Imlomentation in Blora, Indonesia// Kesi Widjajanti 4 The Timing Effect of Reward, Business Longevity, and Involvement on Consumers` Responses to a Reward Program// Badri Munir Sukoco, Meng-Kuan Lai, and Wan-Jou Weng 5 E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia// Vera Pujani, Yazrina Yahya, Alfitman, and Refdinal Nazi

Manajemen Strategis : konsep

xxii, 487 hal. ; il. ; 26 cm

Pelatihan Pertolongan Pertama pada Kecelakaan Olahraga dan Pelatihan Pemasaran Digital kepada Karyawan Fitness Plus Gatsu Denpasar

Pusat kebugaran sudah menjadi kebutuhan gaya hidup terutama di kota-kota besar, termasuk Denpasar. Aktifitas olahraga di pusat kebugaran sangat bervariasi mulai dari latihan aerobik, latihan pengencangan otot, kekuatan hingga daya ledak otot. Aktifitas tersebut tentunya rentan mengalami kecelakaan baik yang ringan hingga berat. National Accident Helpline melaporkan sekitar 33% terjadinya kecelakaan di pusat kebugaran di mana pada wanita mengalami 34% dan laki-laki 31%. Oleh karena itu mutlak bagi pelaku industri kebugaran terutama pelatih kebugaran yang berhubungan langsung dengan client di pusat kebugaran. Pandemi Covid-19 juga berdampak pada industri kebugaran, sehingga dibutuhkan alternatif pemasaran dengan sistem digital, sehingga dibutuhkan pelatihan pemasaran secara digital bagi karyawan Fitness Plus Gatsu. Mitra adalah karyawan dan pelatih kebugaran di Fitness Plus Gatsu Denpasar. Pelatihan dilakukan secara luring berupa teori dan praktek mengidentifikasi korban kecelakaan, aktifasi sistem emergensi, memberikan pertolongan pertama pada kecelakaan, mengirim korban ke fasilitas kesehatan terdekat. Materi pemasaran digital dilakukan secara daring yang diikuti karyawan pemasaran. Kesimpulan adalah pelatihan ini mampu meningkatkan pengetahuan mitra sebesar 32% dalam mengenali kecelakaan olahraga, aktivasi sistem kegawatdaruratan, pertolongan pertama pada kecelakaan, evakuasi ke fasilitas kesehatan. Karyawan pemasaran juga dapat menjalankan pemasaran digital dengan memanfaatkan berbagai platform yang telah ada