Actitudes de los Consumidores Americanos hacia los Diferentes Canales de las Compañías Aéreas: Comparación de Métodos de Transacción

Los consumidores cuestionan cada día más el rendimiento de las empresas, y estas intentan cumplir estas demandas con mejoras en la tecnología y la fl exibilidad de los servicios. Debido al avance y desarrollo del marketing electrónico, la ubicación física de las empresas ha perdido importancia ya que las transacciones se pueden realizar en el ciberespacio. En este trabajo, se examinan las actitudes del consumidor hacia las transacciones online de la industria aérea. A pesar de la creciente aceptación de los canales alternativos de distribución, las agencias de viaje siguen siendo una parte esencial de la relación cliente-aerolínea. Se puede argumentar que las agencias de viaje no sólo representan una oportunidad para la relación con el cliente, sino que además siguen siendo esenciales como punto de contacto para ventas, servicio y consulta. Los datos han sido analizados mediante análisis factorial. El estudio presenta un panorama general sobre el nivel de preferencia de los clientes entre los diferentes canales de distribución de las aerolíneas y arroja luz sobre como las compañías aéreas deben asignar recursos entre los distintos canales. Los resultados del estudio empírico indican que las transacciones online para la industria aérea ganarán importancia y su uso se acelerará a un ritmo rápido en los próximos años.Consumers are increasingly challenging better performance from companies, and these demands are being met through improvements in technology and fl exibility of services. As a result of recent progresses and developments in electronic marketing, the physical locations of brick and mortar businesses have become less signifi cant since transactions can now be accomplished in cyberspace. In this paper, consumer attitudes towards online transactions for the airline industry are examined. Despite the growing acceptance of alternative delivery channels, the travel agencies remain an essential part of the customer-airline company. It can be argued that the travel agencies not only represent an opportunity for implementing costumer relationship, but they also remain an important point of contact for sales, service, and consultative interactions. Data has been analyzed using factor analysis technique. The study presents a broad picture of the level of preference of airline customers among the available distribution channels and sheds light on how airline companies should allocate resources among the different channels. The empirical study fi ndings indicate that online transactions for the airline industry will gain in importance and its use will accelerate at a faster rate in the coming years

Cross-cultural validation of the factorial structure of a logistics strategy model: A three-country study

In 2011, McGinnis, Kohn, and Kara reported the effects of overall logisties strategy (OLS) on logistics coordination effectiveness, customer service effectiveness, and organizational competitive responsiveness. This manuscript empirically compares the three dimensions of the Bowersox Daugherty typology to logisties strategies among U.S., Turkish, and Guatemalan companies. US, Turkish, and Guatemalan subjects (logistics managers) were chosen to test the underlying factor structure and measurement equivalences of the scales used. Using confirmatory factor analysis (CFA), findings indicate that the three dimensions of the Overall Logistics Strategy (OLS) - Process Strategy, Market Strategy, and Information Strategy - hold in all three country environments studied. However, structural equation modeling shows nonequivalent relationships between OLS and independent variables; logistics coordination effectiveness, customer service commitment, and organizational competitiveness for one of the three countries. We evaluate these findings in light of recent research into logistics strategy research on U.S. firms. Insights for those interested in comparative logistics strategies are provided

The development and validation of a consumer cosmopolitanism scale: The polar opposite of xenophobic attitudes

Consumer cosmopolitanism is defined as world citizenship, open interaction with foreigners and the polar opposite of xenophobic attitudes. Although it is the opposite of consumer ethnocentrism, to date, cosmopolitanism has been primarily perceived as the virtue of not seeing foreigners as a threat, not being hateful towards foreigners, and embracing cultural diversity. Based on this conceptualization, our main objective is to develop and test an alternative pilot scale for consumer cosmopolitanism. Fifteen scale items were developed as a result of a literature review and consultation with academic experts. A survey was administered to 484 people in Turkey. Exploratory factor analysis showed that the scale items were grouped in three factors. To measure the validity of this consumer cosmopolitanism scale, Confirmatory Factor Analysis (CFA) indicated that second-order-factor-model was a more rational measurement configuration to determine consumer cosmopolitanism with three factors

Sapkın müşterilerin eylem ve karakter özelinde sınıflandırılması

The target of the study is to determine which sub-components are used to account for character-based and behavior-based factors, which are the two main primary deviant consumer behavior types in Turkey. In Literature, researches aiming at identifying the general structure of consumer deviance have been conducted. However, there is not a study which has attempted to develop a pilot conceptual-based scale and a classification for the main groups. As a result of the confirmatory factor analysis, it was depicted that the 10-items revised fourfactor model for character-based consumer deviance behavior has strong construct validity. As for the actionbased four-factor model, the unrevised version was seen to be more reliable.Çalışmanın hedefi, Türkiye’deki temel sapkın tüketici davranışı olan karakter temelli ve davranış temelli etkenlerin oluşturulması için alt bileşenlerin belirlenmesidir. İlgili yazında, tüketici sapkınlığının genel yapısının tanımlanmasını amaçlayan çalışmalar söz konusudur. Ancak, ana grupların sınıflandırılması ve kavramsal temelli bir pilot ölçek geliştirilmesini amaçlayan bir çalışma mevcut değildir. Faktör analizi sonucunda, karakter temelli müşteri sapkınlığı davranışının güçlü yapısal geçerliliği belirlenmiştir. Eylem temelli modeled ise revise edilmemiş olan model daha güvenilir bulunmuştur

American Consumer's Attitudes towards Different Airline Companies Channels: A Comparison of transaction Methods

Los consumidores cuestionan cada día más el rendimiento de las empresas, y estas intentan cumplir estas demandas con mejoras en la tecnología y la fl exibilidad de los servicios. Debido al avance y desarrollo del marketing electrónico, la ubicación física de las empresas ha perdido importancia ya que las transacciones se pueden realizar en el ciber espacio. En este trabajo, se examinan lasactitudes del consumidor hacia las transacciones online de la industria aérea. A pesar de la creciente aceptación de los canales alternativos de distribución, las agencias de viaje siguen siendo una parteesencial de la relación cliente-aerolínea. Se puede argumentar que las agencias de viaje no sólo representanuna oportunidad para la relación con el cliente, sino que además siguen siendo esenciales como punto de contacto para ventas, servicio y consulta. Los datos han sido analizados mediante análisis factorial. El estudio presenta un panorama general sobre el nivel de preferencia de los clientes entre los diferentes canales de distribución de las aerolíneas y arroja luz sobre como las compañías aéreas deben asignar recursos entre los distintos canales. Los resultados del estudio empírico indican quelas transacciones online para la industria aérea ganarán importancia y su uso se acelerará a un ritmo rápido en los próximos años

Impact of country of origin and national identity on air travel purchase decisions for prospective buyers: The case of American travelers

This study focuses on how the concept of country of origin (COO) and national loyalty affect purchasing decisions of prospective travelers when purchasing airline tickets. The objectives of this study are to understand: (a) the relationship between demographic structures of travelers and their national loyalty status, (b) the relationship between national loyalty and national airline perceptions, (c) the construction and analysis of the measurement of national airline preference scale, and (d) testing the relationship between national loyalty, national airline perception, and preferences of foreign airlines. Data collected from 136 people residing and employed in three districts of Pennsylvania. The study findings denote that the national loyalty status of travelers affects the purchasing behaviors of air travelers. Prospective travelers do not prefer foreign airline service providers, thinking that they may damage the national airline companies and national economy. The effects of national loyalty include overrating the service quality and merit of national airlines and underrating the merits of foreign airline services. The findings of this research propose that foreign airline companies should convince international travelers that preferring their services over other airlines would not result in a disadvantage of national airlines or deteriorate economic conditions in their home countries