Analysis and Design Marketing Information System to Improve Competitive Advantage in East Java SMEs

The existence of Micro, Small and Medium Enterprises ( SMEs ) have a very important role in the economic structure of a country , including Indonesia . SMEs can be regarded as a business sector that is elastic because it can move and survive in the midst of turmoil and economic crisis. However, SMEs also have some problems in the development of its business in the midst of intense competition not only with the products of the domestic, but also from the invasion of the products from abroad . This study aims to determine the problems experienced by the SMEs in the area of Sidoarjo and Pasuruan , East Java, Indonesia especially in the marketing activities . Based on the existing conditions in the field, can be determined appropriate marketing information system to be applied to support the marketing activities of SMEs in Pasuruan and Siodarjo. The method used is action research by taking a sample of 39 leading SMEs in Sidoarjo and Pasuruan as informants. The results of this study found several factors that cause the problems that arise in the SMEs. The solution offered is to design a marketing information system based on SMS ( Short Message Service ) Gate Way or called mobile marketing . The consideration is choosing this technology because the technology by using mobile tools tend to be more applicable to SMEs and are user friendly. Keywords: SMEs, Marketing Information System, Competitive Advantage, SMS Gate Wa

The Effects of Leadership Style to the Employees’ Performance of “Bank Kalsel” through Communication Satisfaction Mediation Variable, Organizational Commitment, and Organizational Citizenship Behavior (OCB)

Various studies related to employees' performance have been seriously focused by many researchers as these principles have direct influence in order to realize the objectives of the organizations. Some variables which have direct influences to the employees’ performance are organizational commitment and organizational citizenship behavior (OCB). These two variables according to previous studies have inspiration which is controlled by communication satisfaction and leadership style. Using logical positivism approach, this study addresses particular questions as follows: 1. Does the leadership style significantly affect communication satisfaction? 2. Does the communication satisfaction significantly affect the organizational commitment of the employees? 3. Does the leadership Style significantly affect the organizational commitment? 4. Does the leadership Style significantly affect organizational citizenship Behavior (OCB)? 5. Does the leadership Style significantly affect the employees’ performance? 6. Does the organizational commitment significantly affect the OCB? 7. Does the organizational commitment significantly affect the employees’ performance; 8. Does the OCB significantly affect the employees’ performance? This study was conducted at PT Bank Kalsel Banjarmasin (South Kalimantan) and seized the employees in their branches around South Kalimantan as the population of the study. There were 207 (two hundreds and seven) respondents who were selected by using proportionate stratified random sampling technique. The primary data was collected through questionnaire and examined by descriptive analysis and Partial Least Square (PLS) model, on the base of Smart PLS computer programming. It is finally concluded that there are significant corrrelations within these variables; between the leadership style and communication satisfaction, communication satisfaction and organizational commitment, organizational commitment and OCB, and as well as OCB and employees performance. On the contrary, there are not significant correlation satisfaction a long with these variabel between the leadership style and organizational commitment, leadership style and OCB, leadership style and employees’ performance, and lastly, also between the organizational commitment and employee’s performance. Keywords: leadership style, organizational commitmen, employees’ performance, organizational citizenship Behavior (OCB), and communication satisfaction

Faktor-faktor Yang Mendorong Karyawan Mengambil Program Pensiun Dini (Studi Pada Pensiunan Karyawan PT. Telekomunikasi Indonesia, Tbk. Witel Jatim Selatan Malang Yang Lulus Program Pensiun Dini)

This study aims to determine the factors that encourage Employees in Taking Early Retirement Program. In this study the author uses the theory of intuition, theory of dismissal, theory of retirement and theory of early retirement. This research type is descriptive with qualitative approach. Respondents generally are all employees who apply for and passed the early retirement in 2016 at PT. Telekomunikasi Indonesia, Tbk. Witels South of East Java Malang, amounting to eight employees. The instruments used are researchers, observation and interview guides. The analysis used an interactive model analysis. The results showed there were seven factors that encourage employees to take early retirement program. The first factor is a factor because their children are already independent and mature, second factor is a factor because they want to enjoy old age and retirement, the third factor is a factor where their husband / wife of the employees concerned retired in advance and who will soon retire, fourth factor is a factor because of their other works and activities, the fifth factor is fa actor where the employees want to take advantage of opportunities and programs offered by the company, the sixth factor is the health factor, and the seventh factor is a factor where the employees feel that their work performance was declining.

The Effect of Customer Relationship Marketing (CRM) and Service Quality to Corporate Image, Value, Customer Satisfaction, and Customer Loyalty

This study aims at analyzing and explaining the effect of CRM and Service Quality toward Corporate Image, Value, Satisfaction, and Loyalty on Customers of Sharia Banks in East Java at the branches of Bank Muamalat and Bank Syariah Mandiri (BSM) Surabaya, Malang, Kediri, and Jember involving 278 respondents. The study uses Generalized Structured Component Analysis (GSCA). The results show 14 (fourteen) direct relationships and indirect relationships (1) CRM has a significant effect on corporate image; (2) service quality has a significant effect on corporate image; (3) CRM has a significant effect on customer values; (4) service quality has a significant effect on customer value; (5) CRM has a significant effect on customer values; (6) service quality has a significant effect on customer satisfaction; (7) CRM has a significant effect on customer loyalty; (9) corporate image has a significant effect on customer values; (10) corporate image has a non-significant effect on customer satisfaction; (12) customer value has a significant effect on customer loyalty; (13) customer value has a non-significant effect on customer loyalty; and (14) customer satisfaction has a non-significant value on customer loyalty. The strongest CRM indicator is communication, the strongest service quality indicator is assurance, the strongest corporate image indicator is product features, the strongest value indicator is benefit, the strongest satisfaction indicator is satisfaction on overall service, the strongest customer loyalty indicator is customers supporting products or loyal. Keywords: CRM, Service Quality, Corporate Image, Customer Value, Customer Satisfaction, Customer Loyalty, and Sharia Bankin

The Effect of The Resources and Capabilities to Competitive Advantage and Company’s Performance of “Batik” Micro

Purpose                                                 : This study aims to demonstrate and explain the effect of the resources and capabilities to competitive advantage and company’s performance in a comprehensive. Desain/Methodology /Approach                                             : This research use quantitative methods with positivism approach using associative research type. Total sample 255 companies. Data analysis using SEM (Structural Equation Modelling). Finding                                                  : The results show that the resources are valuable and rare has an effect significantly to competitive advantage and company’s performance. While the company’s capabilities are valuable, rare and inimitable does not affect to the competitive advantage but has an effect significantly to company’s performance. Originality/Value                               : This study measure the company’s performance by combining the perspective of the resources, capabilities and competitive advantage on batik micro in Madura Island, Indonesia. Keywords Resources, Capabilities, Competitive Advantage, Company’s Performance, Batik Paper Type Research pape

Pengaruh Lingkungan Kerja Fisik Dan Non Fisik Terhadap Motivasi Kerja Karyawan (Studi Pada Karyawan Hotel Atria & Konferensi Malang)

The research entitles "The Influence of Physical and Non Physical Environment to Employees Motivation (Study on the Employee of Atria Hotel & Conference Malang is purposed to explain the effect of the Physical and Non Physical Work Environment variable to Employee Motivation. This research uses explanatory research method, with using questionnaires that has been distributed to employees of Atria Hotel & Conference Malang amounted to 52 respondents. Data were analyzed using descriptive analysis and multiple linear regression analysis, data was processed using SPSS22 for Windows. The result of multiple linear regression analysis shows that Physical and Non Physical Work Environment simultaneously affect the Employee Motivation. The result of multiple linear regression analysis also shows that Physical Work Environment partially affects the Employee Motivation and Non Physical Work Environment partially affects the Employee Motivation

Analisis Dampak Pengembangan Wisata Religi Makam Sunan Maulana Malik Ibrahim,madalam Kehidupann Sosial Dan Ekonomi Masyarakat Sekitar (Studi Pada Kelurahan Gapurosukolilo Kabupaten Gresik)

Gresikk is one of the region's religious education in the area where the mark with their two tombs among nine tombs Wali Sanga in Indonesia, one of which is the tomb of Sunan Maulana Malik Ibrahim who often visited by pilgrims. The process of developing tourism and religious tourisms Sunan Maulana Malik Ibrahim in many expect a positive impact both in terms of socia1 and economic 1ifebb in surrounding communities. This research using qualitative descriptive methods and data col1ection through interviews. The purpose of this study was to determine the impact of the development of re1igious tourism in social and economic of the surrounding community. The impact of the development of re1igious tourism Sunan Maulana Malik Ibrahim is on aspects of deve1opment places the restoration Gapuro attractions, faci1ities and infrastructure to the construction of the hall, the marketing in cooperation with the travel agency, and human resources working in the SOP. The social aspect of the transformation of norms, transformation pata livelihood and environmental impact. While the economic impact is, there employment, encouraging entrepreneurship activity, and increase revenue

Pengaruh Keselamatan Dan Kesehatan Kerja Terhadap Motivasi Kerja Karyawan (Survei Pada Karyawan PT. G4s Cash Services Surabaya)

This type of research is explanatory research or study to test the hypothesis explanation and quantitative approaches. The number of samples in this study amounted to 77 respondents who are employees of the cash service. The data collection methods is using the questionnaire. The sampling technique used is the sample population / sample saturated. Analysis in this study using the regression analysis techniques. These results indicate that jointly independent variable Occupational Safety and Health significant effect on the dependent variable is the Employee Motivation. Partially Occupational Safety and Health has a significant influence on the working motivation of employees. Meanwhile, descriptive analysis shows that the occupational safety and health are at a strong level, found a strong motivation to work anyway. In the results showed that the variables of Occupational Health to be the dominant influence on Employee Motivation variables, it also proves that the occupational health program planned by PT. G4S Cash Services Surabaya to its employees is good enough and has been able to make employees motivated to wor