The Effect of Customer Satisfaction on Customer Loyalty in Kartu As Products in Makassar City

This study aims to determine the influence of customer satisfaction on customer loyalty in Kartu As products in Makassar City. This research was conducted in Makassar City with 105 respondents. The sampling technique used stratified random sampling. This study was analyzed using hypothesis testing with multiple regression analysis with the help of the SPSS 21 computer program, to perform the f-test, t-test, and the calculation of R square (r2). The results of the analysis show that simultaneously the X variable (overall customer satisfaction, customer satisfaction dimensions, confirmation of expectations, re-purchase interest, willingness to recommend and customer dissatisfaction) has a significant effect on customer loyalty. In the t-test, there are two subvariables X that are not significant because the value of t count <t table, namely the dimensions of customer satisfaction (X2), and willingness to recommend (X5). From the calculation of R square (r2) of 0.423, it shows that the percentage of the influence of variable X on variable Y is 42.3%

PENGARUH BIAYA PROMOSI TERHADAP PENJUALAN MOBIL MEREK TOYOTA YARIS(STUDI KASUS : P.T. HADJI KALLA MAKASSAR)

Penelitian ini bertujuan untuk mengetahui apakah biaya promosi yang dikeluarkan oleh P.T. Hadji Kalla Makassar selama tahun 2008 berpengaruh secara signifikan terhadap tingkat penjualan mobil Toyota Yaris. Metode analisis yang digunakan adalah analisis deskriptif yaitu strategi pemasaran dalam bentuk marketing mix dan analisis kuantitatif yaitu analisis regresi sederhana. Hasil penelitian menunjukkan bahwa : (1) Biaya promosi yang dikeluarkan oleh P.T. Hadji Kalla Makassar tidak terlalu berpengaruh terhadap tingkat penjualan mobil Toyota Yaris; (2) Dampak daripada pelaksanaan promosi pemasaran yang dilaksanakan belum terlalu baik sehingga pertumbuhan penjualan mengalami fluktuasi; dan (3) Adanya krisis global yang melanda dunia turut mempengaruhi turunnya penjualan mobil meskipun biaya promosi telah ditingkatkan

STRATEGI PEMASARAN DALAM MEMPERTAHANKAN BISNIS COFFEE SHOP DI MASA PANDEMI COVID-19 (STUDI ANOMALI COFFEE MAKASSAR)

enelitian ini bertujuan untuk mengetahui strategi pemasaran yang cocok untuk diterapkan oleh bisnis coffee shop untuk bertahan di masa pandemi Covid-19, khususnya strategi pemasaran yang diterapkan oleh Anomali Coffee Makassar. Pendekatan penelitian yang digunakan dalam penelitian ini adalah dengan menggunakan pendekatan deskriptif kualitatif. Alat analisis yang digunakan yaitu dari model bisnis kanvas untuk pemetaan konsep dasar, PESTEL dan Five-Forces of Porter untuk analisis eksternal, dan bauran pemasaran 4P dan STP untuk analisis internal perusahaan. Untuk mendeskripsikan hasil penelitian digunakan matriks SWOT dan TOWS dengan menentukan strategi pemasaran yang cocok untuk diterapkan. Hasil penelitian ini menunjukkan bahwa kekuatan dari Anomali Coffee Makassar berada dari segi tempat yang strategis dan nyaman, dengan kualitas kopi yang digunakan berkualitas tinggi, dan untuk adaptasi di masa pandemi, menginovasikan produk minumannya dengan mengeluarkan produk botolan yang bisa di simpan oleh konsumen. Sedangkan kelemahan dari bisnis ini berada di segi bauran promosi yang belum tersampaikan dengan baik ke konsumen dan dari segi harga yang kurang bisa digapai oleh kalangan menengah ke bawah. Anomali Coffee Makassar juga memiliki peluang pasar B2B dimana jika bisa meluncurkan produk botolannya dengan harga 20 ribu dan memasarkannya di berbagai marketplace agar bisa dijangkau oleh seluruh kalangan. Sedangkan ancaman yang harus dihadapi berupa situasi pandemi yang tidak menentu hingga menurunnya daya beli masyarakat, serta pemberlakuan PPKM dari pemerintah yang membuat operasional dari kafe sangat terbatas

Customers’ repurchase decision in the culinary industry: Do the Big-Five personality types matter?

This paper aims to explore the Big-Five (5) personality types on customers’ purchase decisions, as it is regarded within the phenomenon of customers’ experienced meaning, which would shape how a person’s personality would define their meaning of perceptions toward an experience in repurchasing decisions. A qualitative study with semi-structured interviews was employed in order to answer the research objectives by interviewing 84 customers in café and restaurants in Makassar city. In this paper it was discovered that participants whose high level of personality traits such as Openness, Conscientiousness and Agreeableness are the ones who will tend to make repurchase decision in the culinary industry. Moreover, those with low level in dimension of Neuroticism show a substantial relationship in making repurchase decision toward service/goods in culinary industry merely for identity making, particularly their social status in social media. Based on the research findings, there are several factors (themes) identified in exploring the relationship between the big-five personality types (Extraversion, Agreeableness, Conscientiousness, Neuroticism, and Openness to Experience) and repurchase decision in the culinary context. These are: 1) word of mouth and social status; and 2) price. This paper offers original contributions as this paper acknowledges the importance of a qualitative study in exploring the relationship between personality types and customers repurchase decision

Keeping up with the CISG: A Case of Indonesia

Convention on Contracts for International Sales of Goods (CISG)contracts are essential for international trade as this ensures the principle of justice is met globally. Indonesia as a developing country should be aware of the international trade law, as the Indonesian legal system had remained largely unchanged from Dutch colonial heritage since a century and a half ago. Therefore, there is a current debate on whether Indonesia should ratify the CISG or not? This paper offers abundant of consideration in order to answer the question. The aims of this research are: 1) to determine why Indonesia has refrained from ratifying the CISG up to now to, 2) To determine current pressures on Indonesia to ratify CISG, 3) to assess potential advantages of ratification, 4) to assess potential disadvantages of ratification, and 5) To make recommendations with respect to reservations that Indonesia should consider. This paper employs research methods by systematically reviewing the relevant literature. Inclusion criteria will be that (a) sources contain the key terms of “Indonesia” and/or “CISG”, (b) sources are published in English, (c) sources are more recent than 2001. It is discovered that decision makers in Indonesia face the difficult choice of whether staying with an embedded system of rules for contractual disputes of an international or to keep up with the CISG. The majority of opinion appears to suggest that Indonesia needs to reform its economic legislation and ratifying the CISG at the same would be prudent. The challenges for decision makers is choosing an appropriate time and giving the judiciary meaningful instruction on the interpretation of key provisions

Pengaruh Celebrity Endorser Dan Brand Image Terhadap Keputusan Pembelian Produk Scarlett Whitening Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Negeri Makassar

This research aims to determine the influence of Celebrity Endorser and Brand Image on Purchase Decisions for Scarlett Whitening Products among Students at the Faculty of Economics and Business, Makassar State University. The sample used was 100 students from the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out using questionnaires and literature studies. Data analysis techniques consist of validity tests, reliability tests, classic assumption tests consisting of normality tests, multicollinearity tests and heteroscedasticity tests, multiple linear analysis tests, hypothesis tests, determinant coefficient tests. The results of this research show that the Celebrity Endorser and Brand Image variables have a positive and significant influence on purchasing decisions. The variable that most dominantly influences purchasing decisions is the Celebrity Endorser variable and the one that has the least influence is the Brand Image variable. The dependent variable for purchasing decisions can be explained by the Celebrity Endorser variable and the remaining Brand Image is explained by other variables that were not examined in this research

One Way or Another: A Report of Toyota's Company Social Performance

As one of the prominent brands in the global automotive market, Toyota needs to provide satisfaction to stakeholders to maintain its reputation. The purpose of this article is to explain how Toyota ensures these satisfactions by implementing Corporate Social Performance (CSP). Toyota aims to grow into a company that will be good corporate citizenship that is trusted by all their stakeholders and support the society affluent over all the business activities. This is important as the result of the CSP is shaping consumer's perception toward brand in terms of brand personality and playing a central role in sustaining Toyota's long-term objectives. This paper employs research methods by systematically reviewing the relevant literature. Inclusion criteria will be that (a) sources contain the key terms of "Toyota" and/or "Corporate Social Performance", (b) sources are published in English, (c) sources are more recent than 2009. This paper will review the social performance of the Toyota Motor Corporation as corporate citizenship and the impacts of all stakeholders both on negative and positive aspects. This paper will also discuss the current, past and future actions of Toyota social performance. It is discovered that Toyota is dedicated to showing the world that a sustainable society is a greater good for all stakeholders. This will help to create a greater reputation for Toyota and fulfil the needs of stakeholders. By these social performances, investors and top talents will be attracted to work with Toyota

We could be so good together: A Presentation of the Multinational Enterprises’ International Joint Venture Strategy Effectiveness

The main purpose of this paper is to discuss and talking about International Joint Ventures (IJVs) and the factors of Multinational Enterprises (MNEs) using IJVs strategy for entering the global market, and also elaborate what are the advantages and disadvantages of using IJVs as a strategy and provide the reader with example of successful and unsuccessful IJVs. This paper also provides the reader understanding about IJVs how Telkom Indonesia could be success with Telstra and How could be TLC Company fail partnership with Alcatel Company. Furthermore, what drive them to be successful and unsuccessful are based on the analysis of two examples case study

PENGARUH PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA MARKETPLACE

Penelitian ini bertujuan untuk mengetahui pengaruh preferensi konsumen terhadap keputusan pembelian produk pada marketplace shopee. Populasi dalam penelitian ini yaitu seluruh mahasiswa aktif Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar. Sampel yang digunakan yaitu sebanyak 100 orang Mahasiswa dengan purposive sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linier sederhana dengan menggunakan SPSS 25.00 for windows. Dari hasil penelitian ini, preferensi konsumen memberikan pengaruh sebesar terhadap keputusan pembelian, sedangkan sisanya di pengaruhi oleh faktor-faktor lain yang tidak dimasukkan dalam penelitian ini

Pengaruh iklim organisasi terhadap turnover intention pegawai

Tujuan penelitian ini adalah untuk mengetahui pengaruh iklim organisasi terhadap turnover intention pegawai pada Rumah Sakit Ibu dan Anak Bunda di Kota Makassarâ€.Populasi pada penelitian ini adalah seluruh Pegawai pada Rumah Sakit Ibu dan Anak Bunda sebanyak 49 Pegawai. Penentuan sampel dilakukan dengan cara penentuan sampel jenuh atau seluruh populasi dijadikan sampel. Pengumpulan data dilakukan dengan cara observasi, kuesioner dan dokumentasi. Jenis penelitian ini termasuk kedalam penelitian yang menggunakan metode Ex Post Facto. Teknis analisis data yang digunakan adalah analisis regresi linier sederhana dengan menggunkan Statistical Product and Servise Solution (SPSS versi 26). Hasil penelitian menunjukkan iklim organisasi memberikan pengaruh negatif dan signifikan terhadap turnover intention pegawai pada Rumah Sakit Ibu dan Anak Bunda. Artinya semakin tinggi kualitas iklim organisasi  pada rumah sakit maka mendorong turunya tingkat turnover intention pegawai. Indikator iklim organisasi yang paling tinggi pengaruhnya adalah indikator struktur dan tanggung jawab, sedangkan indikator turnover intention yang paling rendah adalah indikator Keinginan untuk berhenti