12 research outputs found
The role of background music in the visitors’ experience of art exhibition: music, memory, and art appraisal
This study explores the effect of background music on the perception and memory of an art exhibition in two experiments involving art evaluation, memory and behavioural intentions. The first (N = 234), a laboratory experiment conducted in a virtual art gallery, shows that background music helps people remember artworks but negatively influences evaluation of them in terms of arousal, valence and liking. The second (N = 238), a field experiment conducted in seven art galleries, shows that the gallery experience facilitates behavioural intentions through the mediation of positive emotions and memory; background music again acts as an ambivalent stimulus, as it amplifies the link between memory and behavioural intentions while attenuating the link between pleasant arousal (i.e., the emotional evaluation component) and behavioural intentions. This study contributes to the literature by investigating an under-researched subject (experiencing art). It shows that, contrary to the results reported in the literature, music may have adverse effects. It also expands the stimulus-organism-response model by introducing memory into atmospheric research on music. Art galleries can benefit from the favourable effects of music, but the music needs to match the style of the artwork so that its stimulus does not overlap that of the art.info:eu-repo/semantics/acceptedVersio
Talking about Films: Word-of-Mouth Behavior and the Network of Success Determinants of Motion Pictures
Timing of apology after service failure: the moderating role of future interaction expectation on customer satisfaction
Effects of Service Recovery Strategies: The Role of Relationship Norms and Type of Service Failure
A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses
Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction
Service recovery, Compensation, Meta-analysis, Consumer behavior, Consumer satisfaction, Complaint management,