A Case Study: Changing Human Resource Management Education to Fit the Field

The field of Human Resource Management has embarked upon a process of significant change. To keep up with changes to the field, Barksdale (1998) argued that so too must HR education change. This article presents an effort that changed the HR educational model from a functional silos focused model to an integrated outcome-based model. The logic for the change, what changes were made, and comments about the outcomes are presented

DRG-targeted helper-dependent adenoviruses mediate selective gene delivery for therapeutic rescue of sensory neuronopathies in mice

Dorsal root ganglion (DRG) neuron dysfunction occurs in a variety of sensory neuronopathies for which there are currently no satisfactory treatments. Here we describe the development of a strategy to target therapeutic genes to DRG neurons for the treatment of these disorders. We genetically modified an adenovirus (Ad) to generate a helper virus (HV) that was detargeted for native adenoviral tropism and contained DRG homing peptides in the adenoviral capsid fiber protein; we used this HV to generate DRG-targeted helper-dependent Ad (HDAd). In mice, intrathecal injection of this HDAd produced a 100-fold higher transduction of DRG neurons and a markedly attenuated inflammatory response compared with unmodified HDAd. We also injected HDAd encoding the β subunit of β-hexosaminidase (Hexb) into Hexb-deficient mice, a model of the neuronopathy Sandhoff disease. Delivery of the DRG-targeted HDAd reinstated neuron-specific Hexb production, reversed gangliosidosis, and ameliorated peripheral sensory dysfunction. The development of DRG neuron–targeted HDAd with proven efficacy in a preclinical model may have implications for the treatment of sensory neuronopathies of diverse etiologies

Processing Popup Ads and Print Ads: A Comparative Study between American, Brazilian, and Argentinean Consumers

As more and more companies become global business entities, it will be important to find out how traditional consumer behavior processes and relationships work in different countries. A comparison of the processing of a traditional print ad and popup ad are compared within and between the United States, Brazil, and Argentina. Very little research exists regarding traditional consumer behavior and advertising model outcomes in Brazil and Argentina. Since these two Latin American countries have become large economic powers in the global economy, it is important to study how these countries’ consumers react to existing models of consumption and advertising. Could there be differences due to some cultural influences? Cross-cultural experimental research is a good first step to try and develop some answers so companies can correctly use existing or new marketing strategies to successfully sell their products in these countries. The experiment followed a two (media: print or web) by two (argument quality: strong or weak) by two (involvement: high or weak), between-subject factorial design. Subjects participated in groups that ranged in size from 23 to 30. Target ads included a brand of personal computer and orange soda that were not familiar to the subjects tested. Dependent variables included attitude- toward- the- ad, attitude-toward- the- brand, purchase intention, and attitude-toward-the-ad- claim. Preliminary results indicate American subjects have a higher Aad for web ads than for print ads and a greater Abrand for web ads than for print ads. But this is not the case for their Brazilian and Argentinean counterparts. The ultimate goal of course, is to aide marketers in understanding their customers and to help them sell more products. This experiment may help marketers determine where to put their promotional dollar allocations in several countries or not and in what advertising form

Lower hybrid oscillating two-stream instability in a plasma with magnetic shear

Magnetic shear is found to have a strong effect on the propagation characteristics of the lower hybrid parametric daughter waves but no significant effect on the pump wave. The analysis of the OTS instability shows that the convective damping introduced by magnetic shear acts on a distance L H(me/mi)½, where H is the magnetic shear scale length. There are two regimes for the convective damping, depending on the wavelength of the parametric daughter waves. For small wavelengths the growth rates are linear functions of (kL)-1. For large wavelengths the growth rates are exponentially decreasing functions of (kL)-

Making Progress: The Use Of Multiple Progress Reports To Enhance Advertising Students’ Media Plan Term Projects

Since the AACSB mandates that students demonstrate effective oral and written communication skills, it is imperative that business professors do what is necessary to improve such skills. The authors investigate whether the use of using multiple progress reports in an Advertising class project improves the final product. The data results show that grades are improved and satisfaction with the class is enhanced when these multiple progress reports are utilized in a term project

Master Franchising as an Entry Strategy: Marketing and Legal Implications

In this paper the authors investigate the establishment of franchise agreements as a viable alternative to enter a foreign market. Specifically, the spotlight is on the strategy called master franchising. The authors first review the concept of franchising and identify master franchising as a strategic option. Next, they focus on the mechanics of structuring the required agreements. Last, the authors explore strategies, trends, and current opportunities and limitations of international franchising

Reversal of particle flux in collisional-finite beta tokamak discharges

The mixed gradient method [Zhong et al. Phys. Rev. Lett. 111, 265001 (2013)] is adopted and effects of collisions and finite beta are included in the Weiland 9-equation fluid model. The particle flux and particle pinch, obtained using the Weiland anomalous transport fluid model, are compared with Tore Supra experimental results. Particle transport is also studied using predictive simulation data for an experimental advanced superconducting tokamak discharge in which neutral beam heating is utilized. The effects of collisions on particle transport are studied by turning collisions on and off in the Weiland model. It is found that the particle pinch region is related to the mode structure. The particle pinch region coincides with the region where the strong ballooning modes are present due to large gradients. The general properties of the fluid model are examined by finding regions where collisions can enhance the particle pinch

Physics basis of Multi-Mode anomalous transport module

The derivation of Multi-Mode anomalous transport module version 8.1 (MMM8.1) is presented. The MMM8.1 module is advanced, relative to MMM7.1, by the inclusion of peeling modes, dependence of turbulence correlation length on flow shear, electromagnetic effects in the toroidal momentum diffusivity, and the option to compute poloidal momentum diffusivity. The MMM8.1 model includes a model for ion temperature gradient, trapped electron, kinetic ballooning, peeling, collisionless and collision dominated magnetohydrodynamics modes as well as model for electron temperature gradient modes, and a model for drift resistive inertial ballooning modes. In the derivation of the MMM8.1 module, effects of collisions, fast ion and impurity dilution, non-circular flux surfaces, finite beta, and Shafranov shift are included. The MMM8.1 is used to compute thermal, particle, toroidal, and poloidal angular momentum transports. The fluid approach which underlies the derivation of MMM8.1 is expected to reliably predict, on an energy transport time scale, the evolution of temperature, density, and momentum profiles in plasma discharges for a wide range of plasma conditions

Investigation of ELM [edge localized mode] Dynamics with the Resonant Magnetic Perturbation Effects

Topics covered are: anomalous transport and E x B flow shear effects in the H-mode pedestal; RMP (resonant magnetic perturbation) effects in NSTX discharges; development of a scaling of H-mode pedestal in tokamak plasmas with type I ELMs (edge localized modes); and divertor heat load studies