On the influence of metastable states and the behavior of the EEDF in the characterization of the negative glow of a N2-Ar discharge by OES

Optical emission spectroscopy (OES) is an essential diagnostic technique in many plasma systems, such as those used for surface treatments or fabrication of thin films. Despite the simplicity of application of OES, its interpretation is not straightforward. In particular, it requires the use of models, which due to the complexity and variety of discharge conditions, have not yet been fully understood [1]–[3]. In addition, Langmuir probes have been widely used to characterize plasmas. They allow the measurement of several parameters of interest, such as the electron density and temperature, as well as the determination of the electron energy distribution function (EEDF) by numerical derivation of the characteristic V − I [4] or by probe-current modulation [5]. In this work, some second positive system bands in the negative glow of an Ar-N2 plasma at a pressure of 2.5 Torr were investigated both by OES and Langmuir probes, for different mixture concentrations. The main purpose of this study was to verify how metastable states and the behavior of the EEDF may influence the interpretation of OES dataFil: Isola, Lucio Manuel. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Rosario. Instituto de Física de Rosario. Universidad Nacional de Rosario. Instituto de Física de Rosario; ArgentinaFil: López, Maia Melina. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Rosario. Instituto de Física de Rosario. Universidad Nacional de Rosario. Instituto de Física de Rosario; ArgentinaFil: Gomez, Bernardo Jose Armando. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Rosario. Instituto de Física de Rosario. Universidad Nacional de Rosario. Instituto de Física de Rosario; ArgentinaFil: Guerra, Vasco. Instituto Superior Tecnico; Portuga

Bibliometric Analysis Of Consumer Insightsand Its Importance For Content Marketing Development

Neuromarketing, its various theories and elements gain importance in the academic community for orientation towards the study the behavior of the brain before the moment and after making a purchase of a good or service. Therefore, the present work provides a systematic review of the published literature based on consumer perceptions and its importance for the development of content marketing. For this, an analysis was carried out with bibliometric and network indicators within the Scopus database, which was limited to search criteria and objectives. &nbsp

Strategies for Customer Relationship Management Focused on Loyalty

This research examined the customer loyalty process through relational marketing, using Customer Relationship Management (CRM) strategies. A market study was conducted to analyze the current client management approaches. A survey of customers of the company was carried out to investigate what they perceived were important factors influencing their relationship with the organization and determining efficient communication. The study focused on the design of CRM and relational marketing strategies, in order to create tools to improve communication and interaction with the client, so as to help understand customer demands and achieve loyalty. A formal methodology was described for developing and implementing a CRM system that integrates aspects such as defining a customer strategy, re-engineering customer-oriented business processes, human resources management, the computer system, and management of change and continuous improvement. Keywords: strategy, loyalty, customer relationship management, administration, communication. Resumen La administración de la relación con el cliente es el proceso general de establecer y mantener relaciones redituables con los clientes al entregarles más valor y mayor satisfacción. El presente trabajo de investigación está enfocado en solucionar el deficiente proceso de fidelización del cliente por medio del marketing relacional. Para contribuir con el objetivo de la investigación, se realizó un estudio para analizar la gestión del cliente a través de una encuesta a los clientes actuales de la empresa ‘Ambaplass’ dedicada a la comercialización de productos de consumo masivo, ubicada en la cuidad de Ambato. El estudio se centró en torno al diseño de estrategias de comunicación con el objetivo de crear herramientas que permitan una mejor interacción con el mismo, además de conocer sus exigencias y lograr su fidelización. Los principales hallazgos de la investigación determinaron que el 63% de los encuestados son de sexo femenino, el 36% de los clientes tienen entre 26 y 35 años, el 40% de los encuestados son clientes desde hace un tiempo aproximado de 6 a 12 meses, el 46% realizan compras de 2 a 3 veces al mes, el 62% de los encuestados hacen uso de WhatsApp, en tanto que el 6% no utiliza ninguna red social, el 43% considera que la capacidad de resolución de problemas en la empresa es bueno y apenas el 41% de clientes está satisfecho con el departamento de ventas. Mediante los resultados obtenidos se puede evidenciar que existe satisfacción del cliente pero no fidelización del mismo. Palabras clave: estrategias, fidelización, administración de la relación con el cliente, comunicación

Contraceção em Pessoas Trans

As pessoas da Comunidade LGBTQI+ e, em particular indivíduos trans e gender diverse, recorrem com menor frequência aos cuidados de saúde, incorrendo em piores outcomes em todas as áreas da saúde, nelas incluídas a contraceção e o planeamento familiar. Nesta dissertação são explanadas as especificidades da contraceção nos homens trans, não-binários e gender fluid/queer cujo sexo feminino lhes foi designado à nascença. Assim, pretende-se aumentar a literacia dos prestadores de cuidados de saúde nesta temática, de forma a tornar esta área da saúde mais global e igualitária para todas as pessoas, independentemente da sua identidade de género. Para a elaboração desta revisão da literatura foram, maioritariamente, pesquisados artigos na base de dados PubMed com recurso às palavras-chave Trans; Transgender; Contraception; Contraceptive Use; Family Planning. A falta de literacia por parte dos prestadores de cuidados de saúde é um dos fatores mais preponderantes na relutância das pessoas trans e gender diverse em procurar ajuda profissional quando necessitam. Neste sentido, é premente adotar estratégias de inclusão desta temática no percurso formativo dos profissionais de saúde. É essencial conhecer o papel da terapia hormonal com testosterona nas suas várias vertentes, nomeadamente no que diz respeito aos seus efeitos desejados, mas também à sua ação na hemorragia uterina e na fertilidade das pessoas trans. Por outro lado, independentemente da identidade de género, desejos de fertilidade e parentalidade devem ser discutidos com os utentes de forma a evitar conceções indesejadas, mas também auxiliar e acompanhar quem deseja engravidar. Neste sentido, o aconselhamento contracetivo individualizado e baseado nas necessidades particulares de cada indivíduo deve ser promovido, sem negligenciar achados clínicos anormais que devem ser sempre investigados. Em suma, o mais importante no aconselhamento contracetivo desta comunidade é perceber quais os fatores causadores de disforia de género, tentando colmatá-los usando as propriedades de cada fármaco/método como forma de a minimizar. Em última análise, o melhor contracetivo é aquele que a pessoa preferir e melhor se adequar à sua situação.LGBTQI+ community, and in particular trans and gender diverse individuals, access health care less frequently, incurring worse outcomes in all areas of health, including contraception and family planning. In this dissertation, the specificities of contraception in trans, non-binary and gender fluid/queer men whose female sex was assigned at birth are discussed. Thus, it is intended to increase the literacy of health care providers on this topic, in order to make this area of health more global and equal for all people, regardless of their gender identity. For this literature review, articles were mostly searched in the PubMed database using the keywords Trans; Transgender; Contraception; Contraceptive Use; Family Planning. The lack of literacy on the part of healthcare providers is one of the most prevalent factors in the reluctance of trans and gender diverse people to seek professional help when they need it. Therefore, it is urgent to adopt strategies to include this issue in the training of health professionals. It is essential to know the role of testosterone hormone therapy in its various aspects, particularly regarding its desired effects, but also its action on uterine bleeding and fertility in transgender people. On the other hand, regardless of gender identity, fertility and parenthood desires should be discussed with users in order to avoid unwanted conceptions, but also to assist and monitor those who wish to become pregnant. Thus, individualized contraceptive counseling based on the particular needs of each individual should be promoted, without neglecting abnormal clinical findings that should always be investigated. In summary, the most important thing in contraceptive counseling in this community is to understand what factors cause gender dysphoria, trying to overcome them using the properties of each drug/method as a way to minimize it. Ultimately, the best contraceptive is the one the person prefers and best fits their situation

Relaxation of heavy species and gas temperature in the afterglow on a N2 microwave discharge

In this paper we present a self-consistent kinetic model to study the temporal variation of the gas temperature in the afterglow of a 440 Pa microwave nitrogen discharge operating at 433MHz in a 3.8 cm diameter tube. The initial conditions in the afterglow are determined by a kinetic model that solves the electron Boltzmann equation coupled to the gas thermal balance equation and a system of rate-balance equations for N-2(X-1 Sigma(+)(g), v) molecules, electronically excited states of N2, ground and excited states of atomic nitrogen and the main positive ions. Once the initial concentrations of the heavy species and gas temperature are known, their relaxation in the afterglow is obtained from the solutions to the corresponding time-dependent equations. Modelling predictions are found to be in good agreement with previously measured values for the concentrations of N(S-4) atoms and N2(A (3)Sigma(+)(u)) molecules, and the radially averaged gas temperatureTg along the afterglow of amicrowave discharge in N-2 under the same working conditions. It is shown that gas heating in the afterglow comes essentially fromthe energy transfer involving non-resonant vibration-vibration (V-V) collisions between vibrationally excited nitrogen molecules, as well as from energy exchanges in vibration-translation (V-T) on N-2-N collisions