An Interview with Bonnie Parkhouse

This article investigates the societal manifestation of change in the sport industry. Bonnie Parkhouse, an Associate Professor at California State University-Fullerton and president of SMARTS is among the most innovative educators in the field

Interview with Ted Miller

Ted Miller is Vice President/General Manager of Silver Dollar, Tennessee. This article presents an overview of theme and water parks from the perspective· of small operations. It also emphasizes the importance of innovation to the future of the business and cites risks as a prime example to move to a new frontier in the industry

Interview with Mark Schubart

Mark Schubart is Director of the Lincoln Center Institute and one of the prime developers of the Arts Unlimited program. In his interview, he provides a view of program development at the national level. The prime focus of the article is upon the initial development of programs

Community Planning: A Perceptual Approach to Tourism Development

Tourism development requires professional planning and cooperation between political leaders and the community. Barriers to good tourism planning may be perceptual. Differences in perspectives from individuals and groups involved may impede the planning process. Conflict resolution involves understanding the perceptual issues of those involved in the planning process. The purpose of this study was to develop a perceptual mapping procedure, which could serve as a basis of conflict resolution. The individuals sampled were convention and visitors bureau (CVB) directors in Northwest Ohio in an area known as the Great Black Swamp. Data collection was conducted in three phases which determined similarities and differences among those CVB director interviews. Results formed a perceptual map of the Great Black Swamp as a case study to determine the feasibility of development of an industrial tourism approach using the Northwest Ohio resources

Identification of Outcomes/A Classification System

One of the least explored aspects of the needs assessment process is the concept of equivalency value in the substitution of products and services. Most needs assessments are based upon wants and desires, not upon an understanding of what activities can be substituted to bring about the desired outcome in the bargaining or programming process. A case study was undertaken to illustrate the importance of substitution values in the process of program development. Results suggest that activities can be segregated on an orthogonal basis to give program administrators the substitution value of activities to improve their program management technique. This type of information helps to establish an order or sequence to the activity for the development of better organizational skills. It also helps them better identify target audiences in relation to production of individualized programs

A Perspective on Commercial Recreation

The purpose of this study was to provide some perspective about the commercial recreation field through the conducting of a national survey of organizations involved in the field. Results give an indication about major Problems facing the field as well as some thoughts about developmental aspects