The political preference of Arkansas farmers and ranchers

Access to information is critical to improving production efficiency, but little is known about how farmers are informed on the policy or issues influencing programs related to farming. This research sought to determine the sources of communication used by farmers and ranchers to form opinions about agricultural policy and candidates, identify the issues important in voting, and their level of participation in the political process. Face-to-face interaction was the preferred form of communication in farm organization meetings, with friends, or farm agencies. Magazines were the preferred source of print communication, and university/extension websites were preferred for internet sources. Broadcast media and social media were the least preferred sources for policy information, yet were consulted more often for information about candidates. Friends and family were also the preferred source used to gather information about candidates, along with meet-the-candidate events. The Farm Bureau was the most frequently preferred source of published information. Farmers and ranchers have higher than average levels of voter turnout and typically prefer to take political action by writing letters to their elected representatives. The candidate’s values were the most important characteristic when choosing to support a candidate. While farm advocacy groups are producing information on policy and candidates, this information is frequently shared through friends. Additional research is needed to determine the trusted opinion-leaders who convey the information from community meetings or publications to other producers through face-to-face interactions

Competencies Needed to be Successful County Agents and County Supervisors

This study describes the competencies that county agents and county supervisors in Arkansas believe are important for future success. Participants identified 57 core competencies, with character traits being the top-rated items. Having a farm background and 4-H experience were not ranked as highly important. The competency area Faculty/Staff Relations was rated as the most important for both agents and supervisors. Management Skills were ranked more important for supervisors, while Public Relations and Work Habits were rated more important for agents. Training should be provided to increase agent and supervisor competencies in those areas identified as very important

Assessment of an Online Nematology Training for County Extension Agents

A set of online nematology modules was administered to county Extension employees for the purpose of assessing its efficacy as a training tool on the basis of participants\u27 changes in knowledge and evaluative feedback. Mean pretest and posttest scores indicated increases in participants\u27 levels of nematology knowledge and comfort with nematology topics. Participants found using the modules to be an effective method of learning. We recommend that other online training modules be developed and that future research involve testing the materials in a controlled setting so that a determination can be made as to whether the knowledge change was due to the treatments or external factors

Assessing Extension Agents\u27 Nematology Knowledge Needs and Related Resource Preferences: Implications for Trainings on Complex Agricultural Topics

Plant pathology researchers have identified a need to expand knowledge of nematology, and nematode control options in Arkansas are limited. Thus, relevant in-service trainings are warranted. In response to the plant pathology researchers\u27 findings and findings promoting the use of technology in training Extension agents, we explored agricultural agents\u27 nematology-related knowledge needs and their perceptions and preferences regarding relevant resources and training delivery methods. We found that county agents in Arkansas need nematology training and resources, have positive perceptions of existing training methods and materials, and are comfortable with job-related technologies, such as the Internet, computers, smartphones, and tablets. These results provide support for developing technology-based training to address nematology and other complex agricultural production topics

Millennial Alumni Perceptions of Communications: A Look at One Land Grant University’s Media Use

An important aspect of higher education is alumni relationship cultivation, because it keeps alma maters connected to graduates. To assess this relationship, researchers sought to describe Millennial alumni perceptions of media distributed by the Dale Bumpers College of Agricultural, Food, and Life Sciences (Bumpers College) from 2012 through 2014. Assessed media included alumni magazines, an e-newsletter, key event invitations, College website, and social media presences. Active and inactive alumni responses were gathered via telephone interviews and qualitatively analyzed for emergent themes. Researchers identified Building the Professional and Interest in Giving Back as themes related to respondents’ connection to Bumpers College. Five additional themes emerged related to assessed media and included Message Relationship, Specialized Content, Communications Medium, Message Barriers, and Need for Promotion. No alumni were dissatisfied with their collegiate experience and favored monetary donations for its convenience. Alumni sought a personable-angle communications media and were drawn by updates about the College’s research and global impacts. Respondents consumed print and digital media differently with engagement based on personal preference and flexibility. Subthemes emerged related to Message Barriers and included time, distance, vague messages, too much information, non-relatable subject matter, technical errors, and outdated information. Finally, there was little brand recognition between Bumpers College and University messaging, and most alumni were unaware of the College’s social media presences

Millennial Alumni Perceptions of Communications: A Look at One Land Grant University’s Media Use

An important aspect of higher education is alumni relationship cultivation, because it keeps alma maters connected to graduates. To assess this relationship, researchers sought to describe Millennial alumni perceptions of media distributed by the Dale Bumpers College of Agricultural, Food, and Life Sciences (Bumpers College) from 2012 through 2014. Assessed media included alumni magazines, an e-newsletter, key event invitations, College website, and social media presences. Active and inactive alumni responses were gathered via telephone interviews and qualitatively analyzed for emergent themes. Researchers identified Building the Professional and Interest in Giving Back as themes related to respondents’ connection to Bumpers College. Five additional themes emerged related to assessed media and included Message Relationship, Specialized Content, Communications Medium, Message Barriers, and Need for Promotion. No alumni were dissatisfied with their collegiate experience and favored monetary donations for its convenience. Alumni sought a personable-angle communications media and were drawn by updates about the College’s research and global impacts. Respondents consumed print and digital media differently with engagement based on personal preference and flexibility. Subthemes emerged related to Message Barriers and included time, distance, vague messages, too much information, non-relatable subject matter, technical errors, and outdated information. Finally, there was little brand recognition between Bumpers College and University messaging, and most alumni were unaware of the College’s social media presences

Exploring Communication Tendencies of Program Facilitators

Audience analysis is a critical skill to forge relationships and develop effective communications. Programs provided by the Cooperative Extension Service must be aware of external and internal audiences to provide relevant information and evoke impacts. Berlo’s (1960) Source-Message-Channel-Receiver Model of Communications guided this formative evaluation of Extension staff, and horse 4-H club volunteer leaders (program facilitators) to expose internal communication tendencies in Arkansas. Findings identified that program facilitators seek horse-related information from a variety of sources, most frequently relying on personal connections and least frequently seeking Extension sources. Program facilitators share a variety of messages and most frequently relay information about deadlines to club members. Messages about recruitment and fundraising were shared least often. Program facilitators described utilizing a variety of personal and electronic channels to share messages with the greatest frequency for in-person communications. Incoming channels were less diverse than outgoing channels and primarily featured email, which program facilitators preferred. Program facilitators are primarily female, aged in their thirties, described lifetime involvement with 4-H and the horse industry, and most frequently reported having less than five years’ experience in their current position. The ground-level perspective of facilitators’ demographics and communication tendencies was evident in results of this study. In application, practitioners must continue to actively seek relationships with audiences, remain cognizant of communication factors, and provide accurate messaging through preferred channels

Type I interferon receptor controls B-cell expression of nucleic acid-sensing Toll-like receptors and autoantibody production in a murine model of lupus

INTRODUCTION: Systemic lupus erythematosus (SLE) is a chronic autoimmune disease characterized by the production of high-titer IgG autoantibodies directed against nuclear autoantigens. Type I interferon (IFN-I) has been shown to play a pathogenic role in this disease. In the current study, we characterized the role of the IFNAR2 chain of the type I IFN (IFN-I) receptor in the targeting of nucleic acid-associated autoantigens and in B-cell expression of the nucleic acid-sensing Toll-like receptors (TLRs), TLR7 and TLR9, in the pristane model of lupus. METHODS: Wild-type (WT) and IFNAR2-/- mice were treated with pristane and monitored for proteinuria on a monthly basis. Autoantibody production was determined by autoantigen microarrays and confirmed using enzyme-linked immunosorbent assay (ELISA) and immunoprecipitation. Serum immunoglobulin isotype levels, as well as B-cell cytokine production in vitro, were quantified by ELISA. B-cell proliferation was measured by thymidine incorporation assay. RESULTS: Autoantigen microarray profiling revealed that pristane-treated IFNAR2-/- mice lacked autoantibodies directed against components of the RNA-associated autoantigen complexes Smith antigen/ribonucleoprotein (Sm/RNP) and ribosomal phosphoprotein P0 (RiboP). The level of IgG anti-single-stranded DNA and anti-histone autoantibodies in pristane-treated IFNAR2-/- mice was decreased compared to pristane-treated WT mice. TLR7 expression and activation by a TLR7 agonist were dramatically reduced in B cells from IFNAR2-/- mice. IFNAR2-/- B cells failed to upregulate TLR7 as well as TLR9 expression in response to IFN-I, and effector responses to TLR7 and TLR9 agonists were significantly decreased as compared to B cells from WT mice following treatment with IFN-alpha. CONCLUSIONS: Our studies provide a critical link between the IFN-I pathway and the regulation of TLR-specific B-cell responses in a murine model of SLE