Analisis Kontribusi Laba Penjualan Cat Jotun Pada Toko Warna-warni Di Samarinda

GITA GOVINDA NIRMALASARI, Every company has a goal to run activities for the sustainability of the business makes a profit. In order to achieve maximum profit, then the firm must consider two important factors, namely, the amount of profitable sales and expenses are sacrificed to achieve these sales. Problem of this study was to determine among Jotun Paints Brand Liquid 2.5 Litre, 5 Litre Brand Paints and Jotun Oil 1 Liter and 5 Liter which contributed most of the profits for the Colorful Shops in Samarinda.The hypothesis of this study is "alleged that the sale of 2.5 liters of liquid paint to contribute a greater return than the 5 liters of liquid paint, oil paint oil 1 liter and 5 liter paint brand Jotun in colorful shop in Samarinda. Basic theory used is marketing management by using an analysis tool based on the profit and charging of marketing.Overall marketing costs based on the brand of paint cans and heavy is Rp. 34,318,526.49 with a breakdown for Jotun brand Liquid 2.5 liter Rp. 13,190,956.49, Jotun Liquid 5 liters of Rp. 6,041,778.79, Jotun Oil 1 liter of Rp. 11,141,124.43, Jotun Oil 5 liters of Rp.3.941.421, 63

ANALISIS KONTRIBUSI LABA PENJUALAN CAT JOTUN PADA TOKO WARNA-WARNI DI SAMARINDA

GITA GOVINDA NIRMALASARI, Every company has a goal to run activities for the sustainability of the business makes a profit. In order to achieve maximum profit, then the firm must consider two important factors, namely, the amount of profitable sales and expenses are sacrificed to achieve these sales. Problem of this study was to determine among Jotun Paints Brand Liquid 2.5 Litre, 5 Litre Brand Paints and Jotun Oil 1 Liter and 5 Liter which contributed most of the profits for the Colorful Shops in Samarinda.The hypothesis of this study is "alleged that the sale of 2.5 liters of liquid paint to contribute a greater return than the 5 liters of liquid paint, oil paint oil 1 liter and 5 liter paint brand Jotun in colorful shop in Samarinda.  Basic theory used is marketing management by using an analysis tool based on the profit and charging of marketing.Overall marketing costs based on the brand of paint cans and heavy is Rp. 34,318,526.49 with a breakdown for Jotun brand Liquid 2.5 liter Rp. 13,190,956.49, Jotun Liquid 5 liters of Rp. 6,041,778.79, Jotun Oil 1 liter of Rp. 11,141,124.43, Jotun Oil 5 liters of Rp.3.941.421, 63

Factors Influencing the Adoption Intention of Using Mobile Banking Service in Covid-19 Pandemic Period: The Mediating Role of Behavioral Intention

This study aims to examine the effect of perceived usefulness, perceived ease of use, perceived risk on the adoption of Mobile banking service users: the mediating role of behavioral intention during the Covid-19 pandemic. Mobile banking service provides services that make it easier for users. This type of research uses quantitative methods, and data collection uses questionnaires via a google form. The sampling technique used in this study is a non-probability sampling technique with a purposive sampling method. The data source used is primary data, with 140 respondents using a mobile banking service. The data analysis technique uses a structural equation modeling (SEM) model with partial least squares (PLS) data processing tools on SmartPLS 3.0 software. The results of this study indicate that: (1) the perceived usefulness has a positive effect on the adoption of mobile banking service, (2) the perceived ease of use has a positive effect on the adoption of mobile banking service, (3) the perceived risk has a negative effect on the adoption of mobile banking service, (4) behavioral intention has a positive effect on the adoption of mobile banking service, (5) behavioral intention mediates the effect positive perceived usefulness on the adoption of mobile banking service, (6) behavioral intention mediates the positive effect of perceived ease of use on the adoption of mobile banking service and (7) behavioral intention mediates the negative effect of risk perceived on the adoption of mobile banking service. Keywords: Perceived Usefulness, Perceived Ease Of Use, Perceived Risk, Behavioral Intention, Adoption, Mobile banking servic

Konsep Kebidanan

xii, 212 hlm.; 24 cm