GITA GOVINDA NIRMALASARI, Every company has a goal to run activities for the sustainability of the business makes a profit. In order to achieve maximum profit, then the firm must consider two important factors, namely, the amount of profitable sales and expenses are sacrificed to achieve these sales. Problem of this study was to determine among Jotun Paints Brand Liquid 2.5 Litre, 5 Litre Brand Paints and Jotun Oil 1 Liter and 5 Liter which contributed most of the profits for the Colorful Shops in Samarinda.The hypothesis of this study is "alleged that the sale of 2.5 liters of liquid paint to contribute a greater return than the 5 liters of liquid paint, oil paint oil 1 liter and 5 liter paint brand Jotun in colorful shop in Samarinda. Basic theory used is marketing management by using an analysis tool based on the profit and charging of marketing.Overall marketing costs based on the brand of paint cans and heavy is Rp. 34,318,526.49 with a breakdown for Jotun brand Liquid 2.5 liter Rp. 13,190,956.49, Jotun Liquid 5 liters of Rp. 6,041,778.79, Jotun Oil 1 liter of Rp. 11,141,124.43, Jotun Oil 5 liters of Rp.3.941.421, 63
