AN ANALYSIS OF CONSUMER BEHAVIOR IN MOBILE PHONE MARKET IN SINDH

This study besides studying brand selection by the young consumers of Sindh will also help to understand the overall purchase behavior of this segment of consumers. The results of this study will provide insight and information for administrators, practitioners, and researchers about the behavior of consumers towards various mobile brands and services particularly in Sindh. The population of the study is students of various universities in Sindh. Descriptive statistics is applied to analyze the characteristics of the respondents. For the testing of hypotheses, exploratory factor analysis with varimax rotation is applied. The results of the current study supports majority of the hypotheses. The results concluded that a large number of respondents prefer the purchase the mobile phone handset with value added facilities like camera, large screen, familiar brand and low price. The respondents also focused those service provider companies that offer the services such as SIM at low rate, free minutes, low call rates and call clarit

Linking person job fit to employee job performance amid employees of services sector: The role of burnout as mediator

Abstract. Person Job Fit (PJF) and Employee Job Performance (EJP) are general issues in now a days in business world. Most of the individuals alter their job due to misfit with their occupation which disturbs their job performance. Misfit can be a reasonable predictor of incompatibility between PJF and EJP. It can aggravate feeling on job and personal well-being of employees. Usually the employees who are better fit with their jobs are more satisfied, they can increase their job performance and produce good results. To contest with this we presume through watchful consideration to PJF through assessment phase or consultation, the organizations may hire those employees who are able to bring change and easily adjust in the environment and can avoid the adverse effects of burnout which is caused by incompatibility of individual’s job. The aim of present research work is to observe the detailed effects of EJP and significance of PJF in order to enable organization to avoid from unusual cost of personnel who are incompatible to their jobs. The studies designate that the employees who are compatible with their jobs may have a greater efficiency and are able to make changes smoothly in organization than those employees who are misfit with their jobs. This study also aim to examine if Burnout (BO) mediate relationships between PJF and EJP. Current study’s findings demonstrates that by giving proper attention to PJF in organization are indispensable facets for declining burnout.Keywords. Person job fit, Employee job performance and Burnout.JEL. D91, J24, J28, O14, Z22

LEADERSHIP BEHAVIORAL TAXONOMIES IN UNIVERSITIES

ABSTRACT The study was intended to recognize and replicate the Yukl's (1989Yukl's ( -200