Supply Chain Management – A Critical Review of Its Impact on Competitive Potential

Supply chain management has been the focus area for every  manufacturing industry worldwide as a tool to gain competitive advantage in the globalized economic scenario. Subjects such as suppliers’ and customers’ management, integration, internal supply chain management; quality management, information management, logistics management and relationships management have been extensively discussed at various platforms world over. Concerns are frequently raised regarding gaps between theory and practices, effective implementation of practices and the success rate of such practices. Extensive literature is available on supply chain management in form of books, journals and conference proceedings. This research intends to explore the literature with an objective to assess the impact of implementing supply chain management practices on performance and competitive potential of manufacturing industry. It was concluded that though the companies taking initiative in implementing SCM practices face a number of hurdles at an initial phase, over a long term they are bound to benefit from effective implementation of such practices

Role of work stress and coping strategies of employee’s Performance: An Empirical study with reference to private university employees.

The article tries to explore the role of Work  stress and coping strategies of employee performance, This study is an attempt to emphasis  that performance of  employees is influenced by Work  stress and effort expended by them in coping with stress. Private university Employees are not a stress free community. Overall similarity in coping behavior of employees is indicative of a possibility that the bureaucratic structure has an important role to play in deciding the reactions of employees. According to Lazarus & Folk man (1984) coping is a mechanism of  handling  external and internal demands that are exceeding the resources of the person in order to prevent negative consequences. This research paper is inferential analysis in nature and makes use of primary data as well as secondary data .Regression analysis  were used to test the statistical significance of this impact and ANOVA were used to test the hypothesis. The study found that Majority of employees perceived moderate work stress that are inter-related with Employee’s Performance

Impact of marketing communication and information sharing on the productivity of India's small and medium-sized businesses (SMEs)

The purpose of this research is to investigate the influence that marketing communication and information sharing have on the performance of businesses. The relationship between marketing communication, information sharing, client retention, and personalization, as well as the success of the firm, is investigated in this approach. In this research endeavour, a questionnaire was the instrument of choice for data collecting. A questionnaire was constructed with the help of previously discovered scale items relevant to marketing communication, information sharing, customer retention, personalization, and business performance. This led to the development of the questionnaire. The staff members of India's small and medium-sized firms (SMEs) each received one of the 500 questionnaires that were handed out to them. Partial Least Square was the statistical tool that was used to do the analysis of the data (PLS). It has been discovered that effective marketing communication has a beneficial effect on the retention of existing customers, which in turn leads to improved company performance. Additionally, the exchange of information has a beneficial effect on customisation, which ultimately leads to the performance of the company.&nbsp