Developing Readiness of Secondary School Headmasters

The paper considers the prospects of developing secondary school headmasters' readiness for innovative activity through the system of continuous education. For this purpose the modular programs of professional growth have being developed for the leaders of educational institutions. The author examines the requirements for headmasters' training and presents some methodological recommendations to meet the requirements. Within the framework of the Federal Program of the «Modern Educational Management», the author reviews the experience of Orenburg Institute of Continuous Education providing a course in developing strategies introducing innovations in a particular school. The methodology of the research is based on the activity approach: practical orientation of education, approbation of the theoretical knowledge in the field. During the course, the headmasters receive the essential information on innovative processes in education, as well as motivation for their implementation, and build up the skills and expertise needed for understanding the social and state priorities.В статье говорится о возможностях формирования готовности директора средней школы к инновационной деятельности. С этой целью в системе непрерывного образования разработаны модульные программы повышения квалификации специалистов, возглавляющих образовательные учреждения. Автором рассмотрены требования к переподготовке руководителей общеобразовательных учебных заведений, предложены методические рекомендации по ее осуществлению. На примере реализации федеральной программы «Современный образовательный менеджмент» показан процесс обучения слушателей Оренбургского ИПК разработке стратегии, ориентированной на внедрение инноваций в конкретной школе. Методология данной работы строится в логике деятельностного подхода: обучение носит практическую направленность, широко используются интерактивные методы обучения, закрепление теории происходит на базе стажерских площадок

Cooperation of Educational Establishments and Parental Communities in Marketing Activities

The paper shows the possibility of cooperation between educational establishments and parental communities in the process of marketing activity. It is necessary to create a marketing service, to do marketing research in order to study the opinion of the subjects of the educational process on such a cooperation, to set goals and develop the algorithm of actions of achieving themВ статье показана возможность развития партнерских отношений образовательного учреждения с родительской общественностью в процессе маркетинговой деятельности. Рассмотрены условия достижения этой цели: создание маркетинговой службы; проведение маркетингового исследования, изучающего мнения субъектов образовательного процесса по поводу их взаимодействия; определение желаемого результата; разработка алгоритма действий по его достижени

On the Question of Modern Industrial Reproduction Specifics

In the researches concerning the modern specificity of reproduction processes, the question about the functional role of industry in economic development becomes more and more actual. This emerging reproductive structure is the result of the transformation of the main types of economic activity and, above all, industry. Theoretical base of the research is presented by scientific and practical results of domestic and International researches of reproduction regularities and tendencies of industrial production development, including in post-industrial conditions. Theoretical and analytical generalizations, functional and structural analysis, comparative and comparative methods were used as the specific basic scientific methods and methods of research. The article singles out, on the basis of the study of the specifics of the transformation of economic systems in the post-industrial era, integrating the functional role of the industrial sector of the economy, which is to ensure the formation of a new reproductive structure with a pronounced dominance of the service activity through the advanced creation of progressive material-product and cost component, which allowed to combine the systemically important patterns of use of limited production resources on priority ses