Factors affecting loyalty of mobile social networks' users

Increasing world-wide trends of using mobile social networks and the rise of competition between different social applications makes it essential for social network providers and marketers to identify the key factors leading to user loyalty. The purpose of this paper is to identify the key factors that affect the loyalty of mobile social networks users. The proposed model was tested through structural equation modeling techniques and an online survey. The sample consisted of 388 mobile social networks users in Iran. The results indicate that sociability, entertainment and fashion are primary drivers of attitude toward a mobile social network. The results also show the significant role of attitude and satisfaction on consumer loyalty. This study helps both marketers and mobile social network providers know the key drivers of customer loyalty in order to tailor their marketing efforts and communication strategies

Web 2.0 Technologies for Business Solutions: A Security Perspective

Web 2.0 is a new way of using existing Web resources interactively, and has attracted growing interest from the Web community, and more recently from businesses. However, there are emerging issues associated with security with the use of Web 2.0. This chapter provides an overview of Web 2.0 and outlines the security issues with Mashups and other applications within the Web 2.0 environment

The coordination of phosphorylation and PTM in heart failure and with cardiac resynchronization therapy

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