30 research outputs found
Literature Review on Selection Criteria of Store Location Based on Performance Measures
AbstractThis paper presents the results of a literature review for understanding the selection criteria of store location in the retail context. The review provides overall insight into prior studies that specifically emphasize on factors influencing store performance. Store performance has been evaluated by using various measures such as store sales, market share, retail patronage, store traffic, store profits and so forth in different studies. The intention of the review is to (1) classify the store location-selection criteria, and (2) provide researchers with a theoretical model on which future research on store performance may be oriented
Comparative Analysis of Thermal Unit Control Methods for Sustainable Housing Applications
This study aims to develop different control strategies for application to nonlinear
model of a thermal unit and compare their performances as an advanced thermal
control methods for HVAC applications of sustainable buildings. The mathematical
description of thermal unit was obtained exploiting a data-driven and physically
meaningful nonlinear continuous-time model, which represents a test-bed used in
passive air conditioning for sustainable housing applications. The presented
controller strategies use both inside temperature and air flow control in the thermal
unit. The proposed control schemes were assessed with extensive simulations and
Monte-Carlo analysis in the presence of modelling and measurement errors. The
contribution of this work consists of providing an application example of the design
and testing through simulations, of a data-driven thermal unit control. Furthermore,
this study provides an insight into different control strategies in air conditioning
systems and helps the practitioners and HVAC learners to design proper controller
solutions
Ceramic wastes usage as alternative aggregate in mortar and concrete
In the ceramic industry, huge amounts of wastes are generated during manufacturing and transportation processes. In order to decrease the need for landfill areas and increase environmentally harmful effects of such wastes, this industry is under pressure to finding effective ways for recycling its wastes and by-products. In addition, the construction industry requires new sources of aggregates due to running out of conventional virgin aggregates, saving energy, and protecting the environment. Therefore, recently, ceramic wastes are often used as coarse and/or fine aggregate both in mortar and concrete. In the present study, effects of using ceramic wastes as coarse and/or fine aggregate on the engineering properties of mortar and concrete are evaluated. These engineering properties are listed and compared according to their mechanical and durability properties. Reviewing of previous studies related with this subject in literature and discussion all results of the studies are conducted as the methodology of this study. Consequently, it was found out that the use of waste ceramic in the conventional concrete or mortar mix as fine/coarse aggregate is suitable as it can improve mechanical and durability properties of the concrete/mortar
Competence-oriented course design and monitoring: The approach of Erasmus Plus project “better e-learning for all”
Erasmus Plus Project Better e-Learning for All aims at contributing to the reduction of the gap between the potential value of E-learning and the quality of design of online courses. Departing from research findings in dropout, motivation and retention factors, a conceptual approach to course design was developed and applied to the Better-e MOODLE environment. Better-e platform is designed to support teachers and trainers to overcome uncertainties about pedagogical choices, providing a Competence- oriented decision support environment and a selection of platform features customized to provide easiness of use, to support self-regulation, and to reduce the risks of incurring in common errors of course design that could have a negative impact on retention.The research leading to these results has received funding from the European Community's ERASMUS+ PROGRAMME under grant agreement no. 2015-1-TR01-KA204-021954 “Better e-Learning for All”.info:eu-repo/semantics/acceptedVersio
Literature Review on Selection Criteria of Store Location Based on Performance Measures
This paper presents the results of a literature review for understanding the selection criteria of store location in the retail context. The review provides overall insight into prior studies that specifically emphasize on factors influencing store performance. Store performance has been evaluated by using various measures such as store sales, market share, retail patronage, store traffic, store profits and so forth in different studies. The intention of the review is to (1) classify the store location-selection criteria, and (2) provide researchers with a theoretical model on which future research on store performance may be oriented. (C) 2013 The Authors. Published by Elsevier Ltd
The Factors Affecting on Attitude of Consumer toward Brand Extensions and the Effect Levels of These Factors Variations Depending on Product Users
Marka yayma stratejisi, tamamen farklı bir ürün kategorisine girmek veya markanın var olan
ürün hattına yeni bir ürün ilave edilmesi ile yeni bir pazar bölümü elde etmek için yeni bir üründe
bilinen marka isminin kullanılmasıdır. Bu çalışmada, geniş çapta yürütülen edebiyat taraması sonucu
geliştirilen araştırma modeli tüketicilerin marka yayılımına ilişkin tutumları üzerinde etkili olan
faktörleri marka bilinirliği, prototip ürün algısı, algılanan uyum, marka bağlılığı, genel risk algısı ve
bunun gibi unsurlar olarak tahmin etmektedir. Bu çalışmanın ana amacı, tüketicilerin yayılım ürünü
ile ilgili tutumunu etkileyen faktörlerin ve etki seviyelerinin ürün kullanıcısına göre nasıl değiştiğini
araştırmaktır. Bu amaçla, önce ebeveynler ve çocukları olmak üzere iki farklı ürün kullanıcısı
belirlendi. Daha sonra, maksimum altı yaşında en az bir tane çocuğu olan toplam 367 ebeveynden
sağlanan veriler aracılığı ile analizler gerçekleştirildi. Sonuç olarak, ebeveyn tüketiciler çocukları
yerine kendileri kullanmak için yayılım ürünü satın alırken, marka yayılımına ilişkin tutumları
markanın yayılım ürünü ve prototip ürünü arasında algıladıkları uyumdan anlamlı bir şekilde
etkilenmektedir. Ayrıca marka bağlılığı ve algılanan risk faktörlerinin tüketicilerin marka yayılımına
karşı tutumları üzerindeki anlamlı etki seviyeleri farklı ürün kullanıcısına göre değişkenlik
göstermektedir.The strategy of brand extensions is performed, whereby a known brand name is used to enter a
completely different product category or obtain a new segment with a new product in the existing
product line of the brand. In this study, the research model developed by drawing on an extensive
literature review estimates that the factors influenced on attitude of consumer toward brand extensions
are brand awareness, perception of a prototype product, perceived fit, brand loyalty, overall risk
perceptions and such as. The main purpose of this study is to investigate how the factors influenced
on attitude of the consumer related to extension products and the effect levels of these factors vary
with the product users. For this purpose, two different product users were initially decided as parents
and their children. Then, the analysis were applied via data gathered from a total 367 of parents who
have at least a child that is six years old at maximum. As a result, the parent consumers’ attitudes
related to brand extension are influenced significantly by their perceived fit between the extension
product and the prototype product of a brand when buying extension products that are for their own
use instead of own children use. Furthermore, the significant effect levels of brand loyalty and
perceived risk on consumers’ attitude toward extension vary depending different product users
Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention
This study aims to provide a great deal of insight into how risk perception and purchase intention differ for the consumer with different online shopping motives. Data were collected through a questionnaire with 359 voluntary consumers aged 18-28 living in Istanbul. 14 motives leading them to online shopping through digital platforms for textile products were defined with the Focus group technique. First, clustering analysis was conducted to define consumers according to the guiding motives in online shopping. Next, whether the consumer segments identified by these motives have different levels of risk perception and purchase intention was investigated via ANOVA analysis
The Factors Affecting on Attitude of Consumer toward Brand Extensions and the Effect Levels of These Factors Variations Depending on Product Users
Marka yayma stratejisi, tamamen farklı bir ürün kategorisine girmek veya markanın var olan
ürün hattına yeni bir ürün ilave edilmesi ile yeni bir pazar bölümü elde etmek için yeni bir üründe
bilinen marka isminin kullanılmasıdır. Bu çalışmada, geniş çapta yürütülen edebiyat taraması sonucu
geliştirilen araştırma modeli tüketicilerin marka yayılımına ilişkin tutumları üzerinde etkili olan
faktörleri marka bilinirliği, prototip ürün algısı, algılanan uyum, marka bağlılığı, genel risk algısı ve
bunun gibi unsurlar olarak tahmin etmektedir. Bu çalışmanın ana amacı, tüketicilerin yayılım ürünü
ile ilgili tutumunu etkileyen faktörlerin ve etki seviyelerinin ürün kullanıcısına göre nasıl değiştiğini
araştırmaktır. Bu amaçla, önce ebeveynler ve çocukları olmak üzere iki farklı ürün kullanıcısı
belirlendi. Daha sonra, maksimum altı yaşında en az bir tane çocuğu olan toplam 367 ebeveynden
sağlanan veriler aracılığı ile analizler gerçekleştirildi. Sonuç olarak, ebeveyn tüketiciler çocukları
yerine kendileri kullanmak için yayılım ürünü satın alırken, marka yayılımına ilişkin tutumları
markanın yayılım ürünü ve prototip ürünü arasında algıladıkları uyumdan anlamlı bir şekilde
etkilenmektedir. Ayrıca marka bağlılığı ve algılanan risk faktörlerinin tüketicilerin marka yayılımına
karşı tutumları üzerindeki anlamlı etki seviyeleri farklı ürün kullanıcısına göre değişkenlik
göstermektedir.The strategy of brand extensions is performed, whereby a known brand name is used to enter a
completely different product category or obtain a new segment with a new product in the existing
product line of the brand. In this study, the research model developed by drawing on an extensive
literature review estimates that the factors influenced on attitude of consumer toward brand extensions
are brand awareness, perception of a prototype product, perceived fit, brand loyalty, overall risk
perceptions and such as. The main purpose of this study is to investigate how the factors influenced
on attitude of the consumer related to extension products and the effect levels of these factors vary
with the product users. For this purpose, two different product users were initially decided as parents
and their children. Then, the analysis were applied via data gathered from a total 367 of parents who
have at least a child that is six years old at maximum. As a result, the parent consumers’ attitudes
related to brand extension are influenced significantly by their perceived fit between the extension
product and the prototype product of a brand when buying extension products that are for their own
use instead of own children use. Furthermore, the significant effect levels of brand loyalty and
perceived risk on consumers’ attitude toward extension vary depending different product users