Was Konsumenten von Bio-Eiern halten. [What consumers think about organic eggs].

Wie wichtig Konsumentinnen und Konsumenten ethische Argumente sind, die über die gesetzlichen Bio-Richtlinien hinausgehen, wurde im Rahmen eines europäischen Forschungsprojektes (CORE Organic Farmer Consumer Partnerships) untersucht. Am Beispiel von Bio-Eiern wurde über Regionalität, Tierhaltungsstandards und faire Preise diskutiert

Kommunikation von "bioPlus"-Leistungen

Regionalität, Ressourcenschonung und soziales Engagement sind Zusatzleistungen, die Biobetriebe besonders häufig an ihre Konsumenten kommunizieren. Im wachsenden Ökomarkt gewinnen solche Differenzierungsstrategien an Bedeutung

Höhere Standards in europäischen Biobetrieben und ihre Kommunikation an die KonsumentInnen

In times of rapid growth of the organic sector, efforts are made to define and strengthen organic values. A prominent example are the IFOAM-principles, which form the basis for ethical commitment in context with organic farming, without being fully integrated into organic regulations. This article addresses the question which ethical and other activities are practised in organic farms and companies that go beyond the regulations and if and how these activities are communicated to consumers. The survey encompasses 100 farms and companies in five European countries (Austria, Germany, Great Britain, Italy and Switzerland). After a descriptive analysis of the farms and companies, the background and use of communication arguments is explored. Finally, a proposal for a classification of the arguments is made. Although several organic producers and processors practise activities in the economic, ecologic, social and cultural field that go beyond the organic regulations, the communication to the consumers could be improved in many cases

Farmer Consumer Partnerships - How to successfully communicate the values of organic food

As the popularity of organic food increases, many organic businesses are facing ever greater competition in the marketplace. And in a world where more and more organic products are mass produced, and where most consumers have little - if any - contact with the organic farmers who have produced their food, many people feel that the underlying principles of the organic movement are coming under increasing threat. Yet research shows that there is growing interest among today's consumers in the wider ethical principles which underpin organic agriculture. They want fairer working conditions; they want to support disadvantaged societal groups, higher standards of animal welfare, and the preservation of tradition and landscapes through their purchasing decisions - and they are willing to pay more for products which support this 'added value'. This booklet provides farmers and processors with practical advice and case studies on how to target their marketing strategies to the growing number of 'ethical consumers', and how to improve their communication with their customers. This publication summarises the main results of the CORE Organic project 'Farmer Consumer Partnerships'. The research project aimed to determine how the commitment of organic farmers to ethical values can be communicated to customers in order to strengthen the companies positioning in the market

Profits Over Development?

Seit Beginn der 1990er Jahre gewinnt Privatsektorentwicklung im Rahmen der staatlichen Entwicklungspolitik immer mehr an Bedeutung, damit geht auch das Florieren der dazugehörigen Durchführungsorganisationen Development Finance Institutions (DFI) einher. Der Spagat zwischen Gewinnstreben und entwicklungspolitischen Effekten liegt in der Natur der DFI und ist gleichzeitig ihre größte Herausforderung. In der vorliegenden Arbeit wird untersucht, inwiefern die beiden schon lange etablierten Entwicklungsfinanzierungsinstitutionen CDC Group plc. (Großbritannien) und DEG (Deutschland) ihrer Rolle und ihrem Auftrag gerecht werden. Unter Zuhilfenahme von Konzepten aus der Policy Analyse gehen die Autorinnen den Fragen nach, nach welchen Kriterien die DFI ihre Investitionsprojekte auswählen, was für sie entwicklungspolitische Relevanz bedeutet und wie sie mit Transparenz und Rechenschaftspflichten gegenüber Politik und Öffentlichkeit umgehen. Im Zuge der deskriptiven Analyse wird klar, dass die beiden Entwicklungsfinanzierungsinstitutionen große Unterschiede aufweisen; die identifizierten Unzulänglichkeiten werden schlussendlich als Ausgangspunkt für Politikempfehlungen genommen.At the beginning of the 1990s a new trend in the field of governmental development policy was born: Private Sector Development. At the same time, implementing agencies called Development Finance Institutions (DFI) started to boom. The balancing act between achieving high rates of return and creating development impact is in their nature and constitutes their major challenge. The authors of this paper discuss whether the already long time ago established CDC Group plc. (UK) and DEG (Germany) are able to come up to their roles and fulfil their missions. The study is done by taking recourse to the policy analysis and asking several questions: which criteria do the DFI use in order to choose the projects they invest in, what do they consider as development impact and how do they deal with transparency and accountability in relation to government and public. The descriptive analysis shows that there are substantial differences between the two DFI; the identified shortcomings are taken as a starting point for policy recommendations

Landwirte-Verbraucher-Partnerschaften – Erfolgreiche Kommunikation von Werten ökologischer Lebensmittel.

Durch die zunehmende Beliebtheit ökologischer Lebensmittel bei Verbrauchern steigt auch das Angebot und der Wettbewerb zwischen ökologischen Erzeugern nimmt zu. Viele Produkte werden mittlerweile unter Bedingungen erzeugt, die zwar gerade noch den Minimalanforderungen der EU-Öko-Verordnung an die Produktion entsprechen, in denen aber die ursprünglichen Werte der ökologischen Bewegung kaum noch beachtet werden. In jüngster Zeit gibt es aber auch eine wachsende Gruppe von Konsumenten, die sich eine Orientierung des Öko-Landbaus an diesen weitergehenden „ethischen“ Kriterien, wie fairen Arbeitsbedingungen, der Integration von benachteiligten Menschen, besonders artgerechter Tierhaltung oder die Erhaltung von bäuerlichen Traditionen und den regionaltypischen Landschaften wünscht und durchaus bereit ist für diese „Mehr-Werte“ zu zahlen. Dieses Handbuch gibt Landwirten und Verarbeitern Hinweise, wie sie ihre Marketingstrategie auf den „ethischen Konsumenten“ abstimmen und ihre Kommunikation in diesem Bereich mit den Kunden verbessern können. Diese Veröffentlichung fasst die wichtigsten Ergebnisse des CORE Organic Projekts "Farmer Consumer Partnerships" zusammen. Ziel des Projekts war es zu untersuchen, wie das soziale und ökologische Engagement landwirtschaftlicher Unternehmen, das über die Anforderungen der EU-Öko-Verordnung hinausgeht, erfolgreich an Verbraucher kommuniziert werden kann

Primary Malignant Pericardial Mesothelioma Presenting as Acute Pericarditis

We report on a 21-year-old man with fever, dyspnea, and pleuritic chest pain. An electrocardiography showed ST elevation in multiple lead and thoracic echocardiography revealed moderate pericardial effusion. He was initially diagnosed with acute pericarditis, and treated with nonsteroidal anti-inflammatory drugs and colchicines with clinical and laboratory improvement. After 1 month of medication, his symptoms recurred. An echocardiography showed constrictive physiology and the patient was treated with steroid on the top of current medication. The patient had been well for 7 months until dyspnea and edema developed, when an echocardiography showed marked increased pericardial thickness and constriction. Pericardial biopsy was performed and primary malignant pericardial mesothelioma was diagnosed. Malignancy should be considered in the differential diagnosis of recurrent pericarditis

Alleanze tra Agricoltori e Consumatori – Come comunicare con successo il valore degli alimenti biologici ai consumatori Manuale pratico

Il risultato principale della nostra ricerca ha confermato che la comunicazione degli attributi etici addizionali offre a molte aziende biologiche una reale opportunità di differenziazione dei propri prodotti nel più vasto mercato biologico. Molti consumatori e produttori sono d’accordo sul fatto che la produzione biologica in conformità al regolamento UE sull’agricoltura biologica (834/2007) non rappresenta la ‘fase finale’ in riferimento a una produzione alimentare sostenibile ed etica. Un numero crescente di consumatori acquista prodotti che siano realizzati secondo standard ‘etici’ non attualmente ricompresi nelle norme previste dal regolamento UE sull’agricoltura biologica o che – in ogni caso – vanno al di là degli standard minimi ivi previsti. Servendoci di strumenti informatici, abbiamo testato 14 argomenti etici addizionali su circa 1.200 consumatori di cinque paesi Europei: gli attributi etici risultati i più importanti sono stati la ‘produzione regionale/locale’, il ‘benessere animale’, e il ‘prezzo equo per gli agricoltori’, mentre sono risultati meno rilevanti le questioni riguardanti l’’agricoltura sociale’, la ‘tutela della biodiversità’, la ‘considerazione degli aspetti culturali nella produzione’ e gli ‘aspetti sociali della produzione’ (come le condizioni di lavoro)