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research
Kommunikation von "bioPlus"-Leistungen
Authors
Bernhard Freyer
Katharina Gössinger
Publication date
1 January 2009
Publisher
oekom Verlag
Abstract
Regionalität, Ressourcenschonung und soziales Engagement sind Zusatzleistungen, die Biobetriebe besonders häufig an ihre Konsumenten kommunizieren. Im wachsenden Ökomarkt gewinnen solche Differenzierungsstrategien an Bedeutung
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oai:orgprints.org:16773
Last time updated on 02/07/2013