Mercado de Trabajo del Siglo XXI en la Provincia de Salamanca

El presente trabajo pret4ende dar a conocer en qué medida ha condicionado la crisis económica internacional de 2008 la actual situación del mercado de trabajo salmantino, a través de un análisis evolutivo de las principales variable de su mercado laboral y en comparación con los datos nacionales y de la Comunidad Autónoma de Castilla y León. El periodo objeto de estudio comprende los añis 2002 al 2014 que abarca por un lado la fase pre-crisis (del 2002 al 2008), carazterizada por el crecimiento económico, y por otro lado, la fase de recesión y crisis (del 2008 al 2014). Ello nos permitirá obtener una serie de conclusiones que vislumbren el futuro al que se encamina la provincia de Salamanca de no adoptarse las medidas correctoras pertinentesGrado en Relaciones Laborales y Recursos Humano

La USP como paradigma de la publicidad racionalista. Auge y declive del mecanismo estratégico más popular de la publicidad moderna

La teoría de la USP (unique selling proposition), se ha configurado a lo largo de la historia publicitaria como referencia en lo que a estrategia publicitaria se refiere. Este artículo trata de ofrecer por un lado, una perspectiva recapituladora de los orígenes y circunstancias que dieron popularidad al concepto y por otro, un análisis de aquellos errores de planteamiento que agilizaron su debilitamiento con la llegada de nuevas teorías como la de la «Imagen de Marca»The USP’s Theory (unique selling proposition), has been established along the history of advertising as a reference for Advertising Strategy. Firstly, this article seeks to provide a compilation of the origins and circumstances that gave popularity to the concept and secondly, an analysis of those errors that facilitated the weakening of the concept with the advent of new theories such as the Brand Image

User Behavior in Mass Media Websites

Mass media websites can be worthy to understand user trends in web services. RTVE, the National Broadcaster in Spain is a sample of such kind of service. Trend points to a shorter user interaction over the last three years, and a more straight access to content. Besides the number of pages consumed in a visit is becoming smaller as well. This article reviews these trends with data obtained from public sources, and analyze the distribution of web pages in the client layer and the corresponding distribution observed in the server layer. The two distributions can be characterized by Zipf-like distributions and ?, the degree of disparity in the popularity distribution, is calculated for both. In all cases ? is higher to one implying a huge concentration of popularity on a few objects

Influencers, personal branding and political ideology on Twitter

Las redes sociales han visto crecer la figura del influencer como un nuevo modelo de líder de opinión que debe combinar la gestión de su marca personal con el rol de prescriptor, incluyendo los mensajes de contenido político. En este contexto, esta investigación aplicó un análisis de contenido a 790 mensajes de diez influencers españoles con alto impacto en Twitter. En concreto, se analizaron los objetivos perseguidos, los temas tratados y el contenido ideológico de los tuits. Al respecto, a pesar de que se refleja un objetivo ideológico-político en los mensajes, el discurso se torna bastante moderado, cuando no desideologizado.Social media has been a participant of the growth of the role of the influencer as a new model of opinion leader who combines personal branding with a prescriber role, including messages with political content. In this context, this research has applied a content analysis to 790 messages from ten Spanish influencers with a high impact on Twitter. We analyzed in particular the pursued objectives, the topics discussed and the ideological content of the tweets. In this regard, although these messages reflected an ideological-political objective, the discourse is quite moderate, if not de-ideologizedAs redes sociais viram a figura do influencer como um novo modelo de líder de opinião que deve combinar a gestão de sua marca pessoal com o papel de influenciador do público, incluindo mensagens com conteúdo político. Neste contexto, o presente estudo aplicou uma análise de conteúdo a 790 mensagens de dez influenciadores espanhóis de alto impacto no Twitter. Em particular, os objetivos-perseguidos, os tópicos discutidos e o conteúdo ideológico dos tuites foram analisados. A este respeito, embora um objetivo ideológico-político seja refletido nas mensagens, o discurso se torna bastante moderado, senão des-ideologizad

Requirement Engineering Activities in Smart Environments for Large Facilities

Developing a large, but smart environment is a complex task that requires the collaboration of experts of different disciplines. How to successfully attain such collaboration is not a trivial matter. The paper illustrates the problem with a case study where the manager of the facility intends to influence pedestrians so that they choose a task that requires certain effort, e.g. using staircases, instead of the current one that requires less effort, e.g. using the elevator. Defining requirements for such scenarios requires a strong multidisciplinary collaboration which is not currently well supported. This paper contributes with an approach to provide non-technician experts with tools so that they can provide feedback on the requirements and verify them in a systematic way

Desarrollo y difusión de un programa de formación en competencias y valores, para el profesorado de la facultad de Educación de la Universidad Complutense de Madrid

Se ha elaborado un programa de formación en competencias y valores para el profesorado de la Facultad de Educación de la UCM, donde se han determinado las fases, contenidos y metodologías a llevar a cabo para el desarrollo de dicho programa formativo

Eliminating stick-slip vibrations in drill-strings with a dual-loop control strategy optimized by the CRO-SL algorithm

Funding: This work was partially supported by the Spanish Ministerial Commission of Science and Technology (MICYT) through project number TIN2017-85887-C2-2-P Acknowledgments: The authors would like to thank Marian Wiercigroch and Vahid Vaziri from the Centre for Applied Dynamics Research, University of Aberdeen, for providing the realistic drill-string parameters used in this work.Peer reviewedPublisher PD

II Jornada Aprendizaje Eficaz con TIC en la UCM

Las Tecnologías de la Información y las Comunicaciones siguen en el núcleo de la innovación docente, estimulando nuevas visiones del proceso educativo y potenciando nuestras aulas. La pandemia nos ha obligado a hacer de una crisis una oportunidad, cambiando para siempre el proceso educativo. Aunque ya no hacemos clases híbridas de forma regular, hemos incorporado estas nuevas herramientas a nuestra práctica diaria. Las líneas temáticas seleccionadas este año fueron: experiencias educativas eficaces en el Campus virtual, las TIC en el aula, materiales digitales, nuevas tendencias educativas, las TIC aplicadas a metodologías didácticas activas e incorporación de los ODS mediante TIC a la educación universitaria. El programa incluía también la presentación de una selección de cinco proyectos de innovación y mejora de la calidad docente por parte del vicerrectorado de Calidad. Para completar el programa, se invitaron dos ponencias. La primera, presentada por David Pacios Izquierdo, explicaba cómo pueden hacerse clases más inclusivas usando herramientas de código abierto que están disponibles en la web de la oficina del software libre. La segunda, presentada por Juan Antonio León Luis, mostraba un caso de éxito del uso de realidad virtual para entrenar a los obstetras en los tipos y maniobras de parto y que se usa en el hospital Gregorio Marañón

Analysis of spatial and temporal variability in Libya-4 with Landsat 8 and Sentinel-2 data for optimized ground target location

Producción CientíficaPseudo-Invariant Calibration Sites (PICS) have been widely used by the remote sensing community in recent decades for post-launch absolute calibration, cross-calibration, and the monitoring of radiometric stability. The Committee on Earth Observation Satellites (CEOS) has established several official PICS for these purposes. Of these, Libya-4 is the most commonly used, due to its high uniformity and stability. The site was chosen as a large-area site for medium resolution sensors, and with high-resolution sensors now common, smaller sites are being identified. This work has identified an improved area of interest (AOI) within Libya-4 by using combined Landsat 8 and Sentinel 2 data. The Optimized Ground Target (OGT) was determined by calculating the coefficient of variation along with the use of a quasi-Newton optimization algorithm combined with the Basin–Hopping global optimization technique to constrain a search area small enough to perform a final brute-force refinement. The Coefficient of Variation CV of the proposed OGT is significantly lower than that in the original CEOS area, with differences between the CV of both zones in the order of 1% in the visible near-infrared (VNIR) bands. This new AOI has the potential to improve the cross-calibration between high-resolution sensors using the PICS methodology through an OGT with more homogeneous and stable characteristics

An empirical radiometric intercomparison methodology based on global simultaneous nadir overpasses applied to Landsat 8 and Sentinel-2

Producción CientíficaThe Simultaneous Nadir Overpass (SNO) method was developed by the NOAA/NESDIS to improve the consistency and quality of climate data acquired by different meteorological satellites. Taking advantage of the reduced impact induced by the Bidirectional Reflectance Distribution Function (BRDF), atmospheric effects, illumination and viewing geometries during an SNO, we created a sensor comparison methodology for all spectral targets. The method is illustrated by applying it to the assessment of data acquired by the Landsat 8 (L8), Sentinel-2A (S2A), and Sentinel-2B (S2B) optical sensors. Multiple SNOs were identified and selected without the need for orbit propagators. Then, by locating spatially homogeneous areas, it was possible to assess, for a wide range of Top-of-Atmosphere reflectance values, the relationship between the L8 bands and the corresponding ones of S2A and S2B. The results yield high coefficients of determination for S2 A/B with respect to L8. All are higher than 0.980 for S2A and 0.984 for S2B. If the S2 band 8 (wide near-infrared, NIR) is excluded then the lowest coefficients of determination become 0.997 and 0.999 from S2A and S2B, respectively. This methodology can be complementary to those based on Pseudo-Invariant Calibration Sites (PICS) due to its simplicity, highly correlated results and the wide range of compared reflectances and spectral targets