The beef market in the European Union.

This report analyses the market for beef in the European Union. The information in this report primarily concerns the EU-15 countries. More than half of the beef consumption in the EU is sold as fresh beef products at the retail level, the rest being used in processed products or sold through catering outlets. This report will primarily focus on the market for beef sold fresh at the retail level. The report analyses consumption patterns and looks at various explanations of changes in beef consumption. A complementary analysis of the structure of the beef supply chain will comprise all links from farmers through cattle markets, slaughtering companies and wholesalers to retailers. Such an analysis of the basic structure of the distribution chain is helpful with a view to understanding the market’s use or non-use of marketing parameters like branding, advertising, product quality, and new product development. Section 2 contains an overview of the European beef market including trends in consumption, production and foreign trade as well as a description of some legal and political issues as well as of some factors concerning health and food safety, which are of importance to the beef market participants. In section 3 the beef consumption patterns in the EU are analysed and various factors influencing consumption patterns are considered, including demographic and economic factors as well as the influence of consumer preferences. Section 4 contains an analysis of the beef sector in terms of structure, competition and marketing strategies. Section 5 concludes the report with a summary of key findings. A number of interviews with slaughtering companies, trade organisations and retail chains in the United Kingdom, Greece and Denmark have been conducted to support the compilation of information for the report. The interviews have contributed to a better understanding of the market and they have provided validation for some of the information gathered in the report. The areas covered concern market trends, relations between actors in the distribution chain, product quality, new product development, branding, advertising and promotion. Where interviews contained valuable insights or comments which were difficult to summarise in a meaningful way, the answers have been reproduced in smaller print in nearly full length. Some of the data are incorporated in the text. The interview guidelines are attached in the Appendix. Five interviews were conducted in Denmark, three in the United Kingdom and four in Greece. The companies are classified according to size and market. Codes are used in the report to identify respondents. A legend of codes can be found in the Appendix.Food; Meat products; European Union

Den integrerede cykel: - et forsøg på at udvikle en velegnet bycykel.

I artiklen gives en kritisk gennemgang af de cykeltyper, der dominerer cykeltrafikken i Danmark. Der præsenteres nogle af de senere års forsøg på at skabe en egentlig bycykel. Der angives en alternativ indgangsvinkel til opgaven, og konceptet "Den integrerede cykel" opstilles. Til slut beskrives, hvorledes en arbejdsgruppe har søgt at realisere dette koncept ved udvikling og bygning af 6 prototyper, alle med rumligt stel

Four cases on market orientation of value chains in agribusiness and fisheries

This working paper presents results from the project ‘Supra-company level determinants of degree of market orientation of value chains in agriculture and fisheries’, which is carried out in cooperation between MAPP – Centre for Research on Customer Relations in the Food Sector, Aarhus School of Business, Denmark, the Norwegian College of Fisheries Science, University of Tromsø, Norway, and the Department of Marketing, University of Stirling, Scotland. It has benefited from grants from the Danish Social Science Research Council and from the Norwegian Research Council. The present working paper is the ‘long’ version of the empirical work in the first major phase of the project, where we study four examples of food value chains to get insight into their degree of market orientation and possible determinants. The insights gained here have been used in subsequent empirical work that is currently underwayMarket orientation;

Udviklingen på afsætningsmarkederne for dansk svinekød.

Danmark er verdens niende største producent af svinekød. Ca. 85% af den danske produktion afsættes i udlandet fordelt på ganske få hovedmarkeder. I Europa er de primære aftagere Tyskland, Storbritanien, Frankrig, Italien, mens Japan er det vigtigste marked uden for Europa, efterfulgt af Rusland, USA og Sydkorea. I denne rapport analyseres udviklingen på hjemmemarkedet og i de nævnte eksportmarkeder for dansk svinekød ud fra et værdiperspektiv, og der identificeres markedskrav og trends af betydning for den danske svinesektors muligheder for at fastholde og styrke sin position på de primære afsætingsmarkeder fremover.Svinekød; produktion; Danmark; afsætning; eksportmarkeder