Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?

This article discusses the need for more satisfactory implicit measures in consumer psychology and assesses the theoretical foundations, validity, and value of the Implicit Association Test (IAT) as a measure of implicit consumer social cognition. Study 1 demonstrates the IAT’s sensitivity to explicit individual differences in brand attitudes, ownership, and usage frequency, and shows their correlations with IAT-based measures of implicit brand attitudes and brand relationship strength. In Study 2, the contrast between explicit and implicit measures of attitude toward the ad for sportswear advertisements portraying African American (Black) and European American (White) athlete–spokespersons revealed different patterns of responses to explicit and implicit measures in Black and White respondents. These were explained in terms of self-presentation biases and system justification theory. Overall, the results demonstrate that the IAT enhances our understanding of consumer responses, particularly when consumers are either unable or unwilling to identify the sources of influence on their behaviors or opinions

Ferrocene-based (photo)redox polymerization under long wavelengths

WOS:000462077800002 Electronic supplementary information (ESI) available: Fig. S1 and S2: synthesis of the different Fe complexes; Fig. S3: emission spectrum of LD@785 nm; Fig. S4: frontier molecular orbitals and UV-vis calculated spectra of the Fe complexes; Fig. S5: photopolymerization profiles upon LED@660 and 530 nm; Fig. S6: other redox polymerizations; Fig. S7: otherInternational audienceFerrocene-based photoredox catalysis is proposed here for the first time. Aryl radicals generated from a Fe(II)*/Ar2I+ reaction can be used as initiating species for efficient free radical photopolymerization of methacrylate resins. Remarkably, these photoredox catalysts can also be used for redox free radical polymerization (without light) in combination with ammonium persulfate for unique access to dual cure (photochemical/thermal redox) systems. The addition of a third component (amine, phosphine or vitamin C reducing agents) enables the regeneration of the catalysts and greatly enhances the radical generation. The motivation with these dual cure systems is to develop orthogonal chemistries where a latent redox polymerization (without light) is able to cure any thickness of polymers (or composite) in combination with fast photopolymerization processes in the irradiated areas. Chemical mechanisms will be discussed in detail using cyclic voltammetry, electron spin resonance spin trapping (ESR-ST), UV-vis-NIR spectroscopy, free energy calculations and molecular modeling at the density functional theory (DFT) level. This study represents, to the best of our knowledge, the first photochemically active iron catalysts that are also efficient in thermal redox catalysis