Color: The Mantra for Marketing

In the present scenario, color is emphasized as the most required component of the market and marketers. The customers are attracted using different colors for the products by the manufacturers. The competition prevailing in the market has made the organizations use several strategies using color. Now days the customers go to the various retail stores and buy the products by seeing the packaging as it creates an effective image of the product in their minds. The marketers have to understand the knowledge of the consumers to select the right color for product. The impact of the visual aspects helps the organizations to pass the information to the consumers. The color can affect the consumer's perception and their buying decision. The brands are also recognized because of the fixed colors of their products which provide them brand equity. Every color has been accepted in different way by the various cultures and the emotions attached to it is also different. Color is opted differently by the two genders. In this research paper how the color is used by different cultures, the sentiments associated are studied. A glance of the impact of the color on the consumer behavior is also studied. Without appropriate selection of color the marketers will not be able to attract the customers

Modeling and Simulation of an Isolated Site Conversion Chain Driven by a Permanent Magnet Generator

The objective of this work is to study the conversion of wind energy in its entirety in order to optimize the output power and improve the quality of the energy supplied. For this, we are interested in the modeling and simulation of a turbine associated with a speed multiplier, we study the modeling and control of a permanent magnet synchronous generator feeding a three-phase load which corresponds to a chain of Conversion of small-scale wind power into an isolated site. The technique adopted is developed in Matlab / Simulink / SimPowerSystems. The results of the simulation are presented and analyzed at the end of this work

Highlights from the 16th International Society for Computational Biology Student Council Symposium 2020.

In this meeting overview, we summarise the scientific program and organisation of the 16th International Society for Computational Biology Student Council Symposium in 2020 (ISCB SCS2020). This symposium was the first virtual edition in an uninterrupted series of symposia that has been going on for 15 years, aiming to unite computational biology students and early career researchers across the globe. [Abstract copyright: Copyright: © 2021 Cuypers WL et al.

Disease cycle of Austropuccinia psidii on Eucalyptus globulus and Eucalyptus obliqua leaves of different rust response phenotypes

Myrtle rust poses a significant biosecurity threat to Australia with potential for long-term damaging impacts on nativeflora and plant industries. This study describes the disease cycle of Austropuccinia psidii, the myrtle rust pathogen, in Eucalyptus globulus and Eucalyptus obliqua, two commercially and ecologically important species from different sub-genera of Eucalyptus. Ontogeny and morphology of infection structures of A. psidii on plants of both Eucalyptus species with different rust response phenotypes, i.e. completely resistant, hypersensitive and highly susceptible, were investigated. Plants were inoculated with single-uredinium-derived urediniospores and examined by scanning electron microscopy. No differences between rust response phenotypes were observed in germination of urediniospores, formation of appressoria or length of germ tubes. The growth of germ tubes had no affinity towards stomata of either species. Histological observations indicated direct penetration by infection pegs through the leaf cuticle and no penetration beyond the epidermis on rust-resistant E. obliqua.Eucalyptus obliqua plants that were identified as susceptible to A. psidii at 3- and 6-months-old showed no disease when reinoculated with A. psidii at 12-months-old; this indicated possible early acquisition of adult plant resistance to A. psidii in this species. In the susceptible phenotype of E. globules rust inoculation led to rapid colonization of leaf parenchyma cells with the disease cycle completed within 10 days. These findings provide valuable insights into host–pathogen interactions in the Eucalyptus–A. psidii pathosystem,which might be useful for the development of effective rust control strategies across Eucalyptus subgenera

Folk Knowledge and Perceptions about the Use of Wild Fruits and Vegetables–Cross-Cultural Knowledge in the Pipli Pahar Reserved Forest of Okara, Pakistan

\ua9 2024 by the authors.Wild fruits and vegetables (WFVs) have been vital to local communities for centuries and make an important contribution to daily life and income. However, traditional knowledge of the use of wild fruits is at risk of being lost due to inadequate documentation. This study aimed to secure this knowledge through intermittent field visits and a semi-structured questionnaire. Using various ethnobotanical data analysis tools and SPSS (IBM 25), this study identified 65 WFV species (52 genera and 29 families). These species, mostly consumed as vegetables (49%) or fruits (43%), were predominantly herbaceous (48%) in wild and semi-wild habitats (67%). 20 WFVs were known to local communities (highest RFC), Phoenix sylvestris stood out as the most utilized species (highest UV). Surprisingly, only 23% of the WFVs were sold at markets. The survey identified 21 unique WFVs that are rarely documented for human consumption in Pakistan (e.g., Ehretia obtusifolia, Euploca strigosa, Brassica juncea, Cleome brachycarpa, Gymnosporia royleana, Cucumis maderaspatanus, Croton bonplandianus, Euphorbia prostrata, Vachellia nilotica, Pongamia pinnata, Grewia asiatica, Malvastrum coromandelianum, Morus serrata, Argemone mexicana, Bambusa vulgaris, Echinochloa colonum, Solanum virginianum, Physalis angulata, Withania somnifera, Zygophyllum creticum, and Peganum harmala), as well as 14 novel uses and five novel edible parts. Despite their ecological importance, the use of WFVs has declined because local people are unaware of their cultural and economic value. Preservation of traditional knowledge through education on conservation and utilization could boost economies and livelihoods in this and similar areas worldwide

BRINE SHRIMP LETHALITY BIOASSAY OF BOUGAINVILLEA GLABRA

The crude methanolic extract of Bougainvillea glabra leaves has been investigated for the evaluation of the cytotoxic activity. All the extracts of the plant were screened for their cytotoxicity by using brine shrimp nauplii (Artemia salina) lethality bioassay. The toxicity was assessed in terms of LC50 (lethality concentration), 10 nauplii were taken into three replicates of each concentration of the methanolic leaf extract. Brine shrimps were checked for the mortality during 24 hrs period, surviving brine shrimps were counted and LC50 was evaluated. The results showed that all the extracts were showing potent toxicity to the nauplii. The LC50 values were compared to the standard potassium dichromate. It indicates that the extracts are toxic even at low doses. Further investigation is needed to study the acute and subacute toxicity of the extracts for its safe application to the humans. Keywords: Artemia salina, cytotoxicity, Bougainvillea glabra, mortalit

Shifting journalistic roles in democratic transitions: Lessons from Egypt

While in the case of the Arab Spring the focus of research and debate was very much on the role of social media in enabling political change both during the uprisings and in their immediate aftermath, the impact of traditional national mass media and journalism on framing this political change has been less addressed. In this article, we investigate the role of Egyptian journalists in shaping Egypt’s complex and fast-moving political transition. Based on a thematic analysis of in-depth interviews and a conceptual framework building on Christians et al.’s normative roles of the media, it can be concluded that the monitorial and facilitative roles, which were prevalent in the early stages of the post-Mubarak era, were quickly overturned in favor of a radical and collaborative role. Egyptian journalists working in private media thus demonized their political adversaries, mainly the Islamists, transforming this political ‘other’ into the ultimate enemy. At the same time, the new military regime was being revered and celebrated. This arguably contributed to further destabilize the fragile transition to democracy. It is furthermore concluded that for democracy to succeed in an Egyptian context, antagonistic political conflicts need to be transformed into agonistic ones both at the level of political culture and media culture

A new proposal for Galactic dark matter: Effect of f(T) gravity

It is still a challenging problem to the theoretical physicists to know the exact nature of the galactic dark matter which causes the galactic rotational velocity to be more or less a constant. We have proposed that the dark matter as an effect of f(T) gravity. Assuming the flat rotation curves as input we have shown that f(T) gravity can explain galactic dynamics. Here, we don' have to introduce dark matter. Spacetime metric inspired by f(T) gravity describes the region up to which the tangential velocity of the test particle is constant. This inherent property appears to be enough to produce stable circular orbits as well as attractive gravity.Comment: 7 pages and 1 figure. Minor corrections are made. Accepted for publication in Int.J.Theor.Phy