PENGARUH KUALITAS PELAYANAN, HARGA DAN STORE ATMOSPHERE TERHADAP KEPUASAN PELANGGAN (STUDI PADA CANGKIR COFFEE DI SURABAYA)

Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan, harga, dan store atmosphere terhadap kepuasan pelanggan. Obyek penelitian yaitu Cangkir Coffee di Surabaya. Populasi dalam penelitian ini adalah pelanggan Cangkir Coffee di Surabaya. Teknik pengambilan sampel yang digunakan adalah teknik Insidental Sampling, sehingga yang menjadi sampel dalam penelitian ini adalah pelanggan Cangkir Coffee sebanyak 100 orang yang kebetulan ditemui di Cangkir Coffee Surabaya. Teknik analisis data yang digunakan dalam penelitian ini adalah model regresi berganda. Hasil uji asumsi klasik yang dilakukan melalui normalitas, multikolinieritas, dan heteroskedastisitas menyatakan bahwa semua variabel yang digunakan tidak melanggar syarat yang ditentukan. Sedangkan menurut hasil uji kelayakan model, model regresi yang digunakan dalam penelitian ini layak untuk digunakan sementara menurut hasil koefisien determinasi berganda, menunjukkan variabel kualitas pelayanan, harga, dan store atmosphere sebesar 58,8% dapat menjelaskan variabel kepuasan pelanggan. Hasil uji parsial menunjukkan, bahwa variabel kualitas pelayanan, harga, dan store atmosphere berpengaruh signifikan dan positif terhadap kepuasan pelanggan. Kata kunci : Kualitas Pelayanan, Harga, Store Atmosphere dan Kepuasan Pelanggan

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS KONSUMEN (Studi pada DEALER MOTOR HONDA di SURABAYA)

Loyalitas merupakan kesetiaan seseorang terhadap obyek. Loyalitas konsumen tidak terbentuk dalam waktu singkat, tetapi melalui proses belajar dan berdasarkan hasil pengalaman konsumen itu sendiri, baik dari pembelian maupun pelayanan yang terus-menerus dalam waktu yang panjang atau lama. Tujuan penelitian ini untuk mengetahui pengaruh kualitas pelayanan dan promosi terhadap loyalitas konsumen. Obyek penelitian yaitu Dealer Motor Honda di Surabaya. Populasi dalam penelitian ini adalah pengguna motor Honda di Surabaya. Teknik pengambilan sampel yang digunakan adalah teknik Insidental Sampling, sehingga yang menjadi sampel dalam penelitian ini adalah konsumen pengguna motor Honda sebanyak 110 orang yang kebetulan ditemui di dealer motor honda Eka Jaya Karunia Abadi Surabaya. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Hasil uji asumsi klasik yang dilakukan melalui normalitas, multikolinieritas, dan heteroskedastisitas menyatakan bahwa semua variabel yang digunakan tidak melanggar syarat yang ditentukan. Sedangkan menurut hasil uji kelayakan model, model regresi yang digunakan dalam penelitian ini layak untuk digunakan. Hasil uji hipotesis menunjukkan, bahwa variabel kualitas pelayanan dan promosi berpengaruh signifikan terhadap loyalitas konsumen serta variabel yang dominan dalam mempengaruhi loyalitas konsumen adalah variabel promosi. Kata kunci : kualitas pelayanan, promosi dan loyalitas konsume

Pengaruh Perilaku Pemeriksa Pajak dan Profesionalisme Pemeriksa Pajak terhadap Kinerja Pemeriksa Pajak (Survei pada Konsultan Pajak Surabaya)

Kinerja pegawai selalu menjadi faktor yang ingin ditingkatkan dalam setiap USAha yang dilakukan oleh setiap orang. Demikian juga untuk Direktorat Jenderal Pajak, agar dapat meningkatkan penerimaan Negara di bidang perpajakan, maka DJP harus meningkatkan setiap kinerja dari karyawannya. Salah satunya adalah kinerja dari pemeriksa pajak, diperlukan kinerja yang baik dari setiap pemeriksa pajak agar meminimalisir kerugian Negara yang timbul dari sektor perpajakan. Oleh karena itu peneliti ingin mengetahui mengenai pengaruh perilaku pemeriksa pajak, dan profesionalisme pemeriksa pajak terhadap kinerja pemeriksa pajak dan hal ini akan dilihat dari pandangan konsultan pajak sebagai pihak ketiga yang mendampingi jalannya pemeriksaan pajak mewakili Wajib Pajak. Metode penelitian yang digunakan dalam penelitian ini menggunakan metode kuesioner yang dibagikan kepada Konsultan Pajak yang tergabung di dalam Ikatan Konsultan Pajak Indonesia(IKPI) yang telah menjadi konsultan pajak selama lebih dari 3 tahun dan pernah menangani kasus pemeriksaan pajak. Hasil penelitian ini menyatakan bahwa Perilaku Pemeriksa Pajak, dan Profesionalisme Pemeriksa Pajak berpengaruh secara signifikan terhadap Kinerja Pemeriksa Pajak di Surabaya

Differential Relationships of Fear of Fat and Drive for Thinness with Physical Activity, Dietary Behavior, and Camouflaging Tactics

Theoretically, self-perceived fear of fat (FF) and drive for thinness (DT) represent avoidance- and approach-related motivations, respectively, but have little research support. Thus, the purpose of this study was to identify differential correlations of FF and DT with self-views of body dissatisfaction, physical activity (PA), dietary behavior, and body/weight camouflaging (camo) tactics (i.e. avoidance behavior). Adult women (N = 87) currently trying to lose or maintain their body weight completed an anonymous online survey. The 10-item Goldfarb fear of fat scale and the ‘drive for thinness’ factor from the Eating Disorder Inventory I were used to determine FF and DT, respectively. Body dissatisfaction was measured on a five-point scale from extremely satisfied to extremely dissatisfied. PA levels were determined using the Godin Leisure Time physical activity questionnaire, and dietary intake was measured by the food frequency questionnaire by the U.S. National Cancer Institute. Likelihood of using various camouflaging behaviors, including the Camo factor from the WEIGHTCOPE, alongside 16 additional tactics were assessed on a 7-point scale from very unlikely to very likely. Results indicated a strong, positive correlation (.80) between FF and DT. Subsequently, the significant relationships (p \u3c .05) of dissatisfaction with weight, shape, and fat were similar between FF and DT (rs = .44 to .58). However, DT appeared to be more strongly related to body attractiveness (r = -.53) than was FF (r = -.39). The relationship between FF and DT and PA levels and dietary behavior were not significant (rs = .01 to .14, p \u3e .05). These findings suggest that participants might be motivated to control weight, but choose to take an approach that does not lead to regulation of PA and healthy eating. Even though the theory suggests that FF is based on avoidance and DT is more of an approach method, there are positive correlations between both motivation tactics and camouflaging behaviors. For FF, the strongest correlations were seen with general camouflaging behaviors, such as wearing loose clothing (.51), wearing SPANX (.46), using accessories to distract others from weight (.46), and taking pictures in good lighting (.46). For DT, the strongest correlations were seen with wearing SPANX (.56), using accessories to distract others from weight (.52), editing pictures before posting them online (.52), and using filters on pictures before posting online (.52). In conclusion, FF and DT might not represent theoretical motivations of avoidance and approach, respectively, as our results suggest that both perspectives relate similarly to self-views of body dissatisfaction and camouflaging (i.e. avoidance) behavior. In addition, it appears that women might cope with weight related distress in ways other than PA and healthy eating

The Relationship Health and Attractiveness Self-Ratings with Body Satisfaction and Health Behavior

‘Trigger Theory’ suggests that for a discrepancy to act as a trigger, the discrepancy must be interpreted as a ‘threat’ to an important self-concept or self-view. Triggering events have been cited as important sparks for weight loss and control behaviors in women, but only certain discrepancies result in a triggering event. The purpose for this study was to determine if there was a relationship between self-rated attractiveness and health with body mass index (BMI) self-esteem, weight satisfaction, dietary intake, and physical activity (PA). A relationship would indicate a role of both attractiveness and health self-views in self-concept and self-esteem, thus preferred self-views to examine in the future experimental research of Trigger Theory. Online surveys were distributed to 461 women who wanted to lose or maintain body weight. The surveys included self-reports of height and weight, which were used to calculate BMI. Self-ratings of attractiveness and health were developed from the Self-Conceptions Questionnaire, asking participants to rate their own physical attractiveness and physical health relative to others her age and gender. Responses ranged from bottom 5% to top 5%. The Global PA Questionnaire assessed PA, and only the total minutes per week of moderate to vigorous PA were used in the study. Dietary intake was assessed through a food frequency questionnaire, where foods were averaged into two factors of interests, fruits/vegetables and high fat/high sugar foods. Weight satisfaction was determined using a 5- point scale from 1 (extremely dissatisfied) to 5 (extremely satisfied). For global self-esteem, women rated how strongly they agreed or disagreed with, “I see myself as someone who has high self-esteem,” on a 5-point scale from 1 (strongly disagree) to 5 (strongly agree). Both self-ratings of attractiveness and health positively correlated with weight satisfaction and self-esteem. The higher one’s self-rating of attractiveness and health, the higher her satisfaction with weight and self-esteem. In addition, self-ratings of attractiveness and health were negatively correlated with BMI. These results support the theory that self-ratings can be greatly valued factors that, when threatened, become the motivators needed to influence changes in health behaviors. The weak correlation of PA and dietary intake with self-views of health suggests that those who see themselves as healthy in comparison to others their age (a part of their self-concept) might be more active and eat healthier. The lack of correlation of PA and dietary intake with self-views of attractiveness suggests that there is no relationship between how attractive one thinks she is, and how active she is or how healthy she eats. It is possible, then, that women can maintain or improve how attractive they think they are without engaging in healthy behaviors, such as through camouflaging their body with clothes and other methods

Body Composition and Body Satisfaction in Adult Men and Women

Objective: The purpose of this study was to determine the strongest relationships and predictors of self-perceived weight/body composition dissatisfaction from various body anthropometric measures. Hypotheses were that, 1) men (M) and women (W) with an overall higher percentage of body fat would exhibit greater weight dissatisfaction, and 2) that W would experience a greater dissatisfaction than M. Methods: A convenience cohort of 1404 participants (642 M and 762 W), 18-75 yrs of age (30.6 ± 12.4 yrs), ranked their satisfaction with their weight/body composition on a Likert scale of 1 to 5 (1= very satisfied, 2 = satisfied, 3 = somewhat satisfied/somewhat dissatisfied, 4= dissatisfied, 5 = very dissatisfied). If not satisfied or very satisfied, participants were asked “what would make you satisfied?” Responses included: no choice, gain weight and/or muscle, lose 5-10 lbs., lose 10-15 lbs., lose 15-25 lbs., lose more than 25 lbs., be within recommended BF% range, and other. Their total and regional body composition was then measured using dual-energy x-ray absorptiometry (DXA) at the Fitness Institute of Texas. Results: Spearman correlations were used to compare dissatisfaction ratings and body composition measures. Most body composition variables were significantly correlated (p \u3c 0.01) with dissatisfaction. The highest correlations for W were: total fat mass (FM) (0.60), android FM (0.58), trunk FM (0.58), and BMI (0.58). For M the highest correlations were: android fat% (0.55), android FM (0.55), android mass (0.55), total fat % (0.55) and trunk fat % (0.55). All lean mass measures had the lowest correlation with dissatisfaction for M (0.03 – 0.19) and W (0.18 – 0.28). At all body composition levels, more W than M were dissatisfied with their weight/body composition. Stepwise ordinal regression, with dissatisfaction as the outcome variable and DXA variables as predictors, determined that total fat, BMI and age explained 19.7% of the variation in the dissatisfaction of W, while android fat % and lean arm mass accounted for 16.3% of the variation in M (p \u3c 0.05). Of those dissatisfied, 19.2% of W and 42.5% of M wanted to “gain weight and/or muscle,” while 80.8% of W and 57.5% of M wanted to lose weight. Conclusion: In general, as total or regional body fat increases, so does weight/body composition dissatisfaction. At all levels of body composition, more W than M were dissatisfied with their weight/body composition. Of those dissatisfied, most participants wanted to lose weight instead of gain weight/muscle; however, more W than M want to lose weight, and more M than W want to gain weight/muscle. Body composition measures accounted for only a modest amount of self-perceived dissatisfaction; therefore further research should investigate factors beyond the physical that may better predict body dissatisfaction and better understand body image perceptions to develop individual strategies that encourage the adoption of healthy behaviors that promote an overall better quality of life

The Experience of Weight Control, Exercise and Healthy Eating in Medically Triggered Patients

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Evaluation of the Nike+ FuelBand in energy expenditure and steps taken during exercise

ABSTRACT PURPOSE: To assess the accuracy of the Nike+ FuelBand for estimating energy expenditure and steps taken during exercise. METHODS: Twenty subjects (age = 22.8 ± 2.4 yrs; body mass index = 24.9 ± 2.6 m/kg2) performed a progressive, three-interval treadmill test at three different speeds (2.0, 3.5, and 5.0 mph) with a 0% grade. Each stage lasted 8 min, with 3-min rest between intervals. Subjects wore the Nike+ FuelBand on the left wrist. Energy expenditure and steps were estimated by using its proprietary algorithm, and then compared with energy expenditure determined from indirect calorimetry and manual step count, which served as criterion measures. RESULTS: The Nike+ FuelBand significantly overestimated total energy expenditure by 31.1 kcal during the 5.0 mph interval (108.2 ± 29.4 kcal versus 77.0 ± 18.1 kcal, respectively; p \u3c .001). No differences were found between the Nike+ FuelBand and indirect calorimetry at 2.0 mph stage (26.8 ± 8.3 kcal versus 26.1 ± 6.2 kcal, respectively; p ≥ .05) or 3.5 mph stage (37.0 ± 10.5 steps versus 39.26 ± 8.80 steps, respectively; p ≥ .05). Concerning steps taken, the Nike+ FuelBand significantly underestimated steps compared to a manual count at the lower speed of 2.0 mph (321.8 ± 235.4 steps versus 760.3 ± 44.8 steps, respectively; p \u3c .001) No differences (p ≥ .05) were found at 3.5 mph (845.0 ± 210.5 steps versus 952.6 ± 60.44 steps, respectively) or 5.0 mph (1222 ± 61.5 steps versus 1239 ± 143.5 steps, respectively). CONCLUSIONS: The Nike+ FuelBand appears to provide an accurate assessment of energy expenditure at 2.0 mph and 3.5 mph, a common self-selected walking intensity range, but overestimates at a higher speed of 5.0 mph. The Nike+ FuelBand also appears to provide an accurate assessment of steps at speeds of 3.5 mph and 5.0 mph, but underestimates at 2.0 mph, most likely due to variation in arm swing motion during walking. Key Words: Indirect Calorimetry, Energy Expenditure, Physical Activit

Destroying God’s temple? Physical Inactivity, Poor Diet, Obesity, and other “Sin” Behaviors

Individual differences in health behavior across religious and spiritual individuals might be attributed to the general belief that the body is God’s temple, and should be treated with care and respect. Also, it is possible that some behaviors are thought to destroy the body (God’s temple), while inactivity, poor diet, and obesity might not be viewed in this way. Thus, our first aim was to assess current beliefs and attitudes regarding the role of physical inactivity, poor diet, and obesity in the destruction of the body, God’s temple. Subsequently, our second aim was to determine if these beliefs and attitudes were correlated with actual, self-reported physical activity, dietary intake, and body mass index (BMI). An online survey assessing the aforementioned variables was administered to 112 adults (≥ 18 years of age) who considered themselves Christians, and had a mean BMI of 26.36 ± 6.29 kg/m2. Participants self-reported their religion with the majority selecting Baptist (29%), other (22%), or Non-Denominational (21%). On average, participants had a moderate-high belief that their body was God’s temple (i.e. manifestation of God in the body; M = 64.84 out of possible score of 84). Mean beliefs that obesity, physically inactive lifestyle, poor diet, and overeating destroy the body, God’s temple were similar to those beliefs regarding drug use, smoking, and excessive drinking, but higher than pre-marital sex, tattoos, body piercings, and lust. When these beliefs were correlated with the manifestation of God in the body, only premarital sex (r = .68), lust (r = .62), tattoos (r = .42), body piercings (r = .38), drug use (r = .26), and smoking (r = .19) were found to be significant (p ≤ .05). Self-perceived manifestation of God in the body was significantly positively correlated (p \u3c .01) with prayer frequency (r = .65), church attendance (r = .67), and spirituality (r = .76). Spirituality was positively correlated (p \u3c .01) with prayer frequency (r = .77) and church attendance (r = .66). However, manifestation of God in the body was not correlated with physical activity, dietary intake, or BMI. In conclusion, our participants were definitive in their belief that physically inactive lifestyles, unhealthy eating, overeating, and being obese destroy the body, God’s temple. However, destroying the body with physical inactivity or poor diet was not necessarily viewed as sinful, on average, with variation in this view. Additionally, these beliefs did not correlate to self-reported physical activity, dietary behavior, and body weight (i.e. BMI). Also, the view that one’s body is God’s temple (i.e. manifestation of God in the body) did not correlate to beliefs that physical inactivity, poor diet and obesity destroy the body, but did relate to beliefs that premarital sex, lust, tattoos, body piercings, drug use, and smoking destroy the body. It is possible, then, that physical inactivity, poor dietary habits, and obesity are not internalized into the spiritual perspective as destroying the body, God’s temple, in the same way as other “sin” behaviors. Such findings provide a foundation for future research to expand our understanding of the confluence of health and spiritual lifestyles