Horndeski Genesis: strong coupling and absence thereof

We consider Genesis in the Horndeski theory as an alternative to or completion of the inflationary scenario. One of the options free of instabilities at all cosmological epochs is the one in which the early Genesis is naively plagued with strong coupling. We address this issue to see whether classical field theory description of the background evolution at this early stage is consistent, nevertheless. We argue that, indeed, despite the fact that the effective Plank mass tends to zero at early time asymptotics, the classical analysis is legitimate in a certain range of Lagrangian parameters.Comment: 10 pages, 1 figur

Features of the Information Space of the Chechen Republic, Interaction of the Press Services of State Bodies and the Media: A New Concept of Value Orientation

The features of the media environment of the North Caucasus are analyzed, the role of press services in the formation of the media image of state bodies is studied from this position. The author cites the results of a study conducted in order to identify the most effective forms of interaction between the press services of state bodies and the media, as well as the designation of problem areas when choosing communicative strategies for the work of the press service with journalists, emphasis is placed on the peculiarities of the work of the press services of the Chechen Republic, based on the ethno-cultural values of the region. It is empha sized that the experience of interaction between the press services of state bodies and the media of the Chechen Republic can be useful in other regions.The main research methods are the analysis of media documents, thematic and situational monitoring of the media of the Chechen Republic, monitoring of social networks and messengers, expert interviews with journalists and employees of the press services of state bodies of the region. As a conclusion, it is noted that the criteria for effective interaction between journalists and press service employees are personal qualities and work experience of communicators, knowledge and mastery of modern strategies of communicative interaction and the ability to apply them from the position of situational and event media marketing

Dynamics of the Media Image of the Head of the Chechen Republic Ramzan Kadyrov in the Context of Political Media Communication in Russia

The theoretical aspects of the media image of the Russian region and its components are considered, the role of the image of the head of the republic in the context of the dynamics of political communications is indicated. The object of study is the image of the head of the Chechen Republic Ramzan Kadyrov, the features of positioning within the framework of the paradigm shift of the idea of Chechnya and its leader are revealed. In order to confirm the hypothesis, the data of the conducted studies are presented: media monitoring, dissacrs analysis of texts about Ramzan Kadyrov (chronological framework — February–August 2022). The author notes that the most important characteristics of the media image of a modern leader, identified by theoretical and practical research, are the behavioral actions of the leader, his ideological position, commitment to the ideology of the Russian state. Along with the description of the identified strategies, the author describes the causes and forecast of the dynamics of the media image of the regional leader

Factors of Influence of the Power Elites of the North Caucasus on the Processes of National Discourse

The article analyzes approaches to the study of regional power elites and their influence on the formation of national discourse. The author presents the results of a study of the network space used by the elites as information, propaganda and image channels. The author, as a review of the results of the monitoring, describes the aspects that have changed the measure and degree of influence of the power elites on the national media discourse over the past year, and also provides the criteria necessary for the formation of the modern information space of the Chechen Republi