What's in it for the Provider? The Case of a Telecom Vendor's Value Capturing from the Transition to Product-Service Systems

AbstractIn adopting highly integrated Product-Service Systems (PSS), incentive structures change and the value attainable for providers throughout the lifecycle becomes an issue of growing complexity. Nonetheless, value for PSS providers has up to now not been considered in a multidimensional fashion. In an effort to move towards a characterization of provider's value, an offering in the information communication technology sector was examined through an investigation with ten staff-members of Ericsson, Sweden. This led to a value-categorization, which can be utilized in the PSS design process to enhance the value captured throughout the lifecycle beyond immediate monetary benefit. In an effort to provide general learnings, the results are discussed with a focus on PSS business models, PSS design and management communication. Overall, the results presented provide a more comprehensive picture of what a provider has to gain from a PSS offering throughout its entire lifecycle

Managing Collaborative Product Development : A Model for Identifying Key Factors in Product Development Projects

The increasing complexity of products and systems today has forced new processes, methods, and tools for managing the development of products. It has also forced the development of complex organisations and diverse relationships among functions and peoples within product development organisations. This implies a need for integrated processes. There is a need to study collaborative product development (CPD) from a holistic perspective, where internal as well as external collaboration are studied as integrated parts of CPD settings. Thus, the main purpose of the research project is to facilitate the efficient execution of collaborative product development projects in the manufacturing industry. Further, the objective is to provide a supporting model for analysing and setting up projects in CPD settings. This will enable successful product development in terms of lowering costs, increasing the perceived quality of the product, and improving the timing to market. The focus is on the CPD projects, linking internal and external collaboration. A systems approach is applied to the research project to obtain the holistic view needed for addressing the CPD setting. Within the research project, case study research is used as the primary method when gathering empirics. The results from four case studies are tested and analysed in a concluding survey. The results show that shared visions and goals, the decision-making process, tools and methods, requirement management, and involvement are the most important factors for efficient CPD projects. If the collaborative complexity is high, the first four factors are especially important. The results are presented in a model to be used as a support when setting-up and managing CPD projects. The model is applied together with a process for managing CPD projects

Ericsson – The History from Product to Solution Provider and Challenges and Opportunities in an Evolving Environment

An increasing number of Original Equipment Manufacturers (OEM) are realizing that their products, earlier the foundation of their success, no longer stand alone in satisfying customer requirements. Customers now demand integration of services and bundling as well as increased active participation of OEMs during the use phase. Ericsson, a Swedish multinational OEM of communications technology and services, is an example of such a company. The objective of this paper is to describe, compare and discuss Ericsson's journey from a product provider to a PSS provider, e.g. by comparison with other industry examples. Furthermore, the paper highlights future challenges and opportunities for instance regarding business models, trends and product design

Ericsson – The History from Product to Solution Provider and Challenges and Opportunities in an Evolving Environment

An increasing number of Original Equipment Manufacturers (OEM) are realizing that their products, earlier the foundation of their success, no longer stand alone in satisfying customer requirements. Customers now demand integration of services and bundling as well as increased active participation of OEMs during the use phase. Ericsson, a Swedish multinational OEM of communications technology and services, is an example of such a company. The objective of this paper is to describe, compare and discuss Ericsson's journey from a product provider to a PSS provider, e.g. by comparison with other industry examples. Furthermore, the paper highlights future challenges and opportunities for instance regarding business models, trends and product design

NxBias. : Design av normmedveten tjänst för inkluderande kommunikation med hjälp av AI/Maskininlärning

NoBia

NxBias. : Design av normmedveten tjänst för inkluderande kommunikation med hjälp av AI/Maskininlärning

NoBia