On The Role Of Management Commitment In Export Performance: A Meta-Analysis

Research on exporting frequently points the role of management commitment in the export performance of the firm. This article reviews the conceptual, methodological, and empirical insights gained from a systematic analysis of 65 studies conducted on this subject. Undoubtedly, this stream of research has enhanced understanding of the importance of management commitment in affecting exporting activities. However, conceptually, there is still a lack of integral theoretical framework. Methodologically, limitations are identified concerning sampling designs, fieldwork procedures, and analytical methods. Empirically, hypothesized associations between export commitment and export performance lead to conflicting findings. After a presentation of meta-analysis techniques used and articles compiled, our paper provides an original investigation of this issue by implementing three meta-analyses to examine the relationship between commitment to export and export performance. The meta-analysis, more relevant than simple literature surveys, generally leads to the conclusion that there is a significant positive relationship between export commitment and export performance. Moreover, our findings suggest directions for future research in the field

On The Role Of Management Commitment In Export Performance: A Meta-Analysis

Research on exporting frequently points the role of management commitment in the export performance of the firm. This article reviews the conceptual, methodological, and empirical insights gained from a systematic analysis of 65 studies conducted on this subject. Undoubtedly, this stream of research has enhanced understanding of the importance of management commitment in affecting exporting activities. However, conceptually, there is still a lack of integral theoretical framework. Methodologically, limitations are identified concerning sampling designs, fieldwork procedures, and analytical methods. Empirically, hypothesized associations between export commitment and export performance lead to conflicting findings. After a presentation of meta-analysis techniques used and articles compiled, our paper provides an original investigation of this issue by implementing three meta-analyses to examine the relationship between commitment to export and export performance. The meta-analysis, more relevant than simple literature surveys, generally leads to the conclusion that there is a significant positive relationship between export commitment and export performance. Moreover, our findings suggest directions for future research in the field

Analysis of effects of management practices of the leaders on the export performance : the case of moroccan SMEs

L’objectif de cette recherche est d’analyser l’influence des pratiques managériales des dirigeants sur la performance à l’export des PME marocaines et de vérifier le rôle médiateur de la compétitivité, en se basant sur la théorie des ressources (RBV). L’approche quantitative est principalement utilisée dans cette recherche. Les analyses de régressions linéaires multiples utilisées sur un échantillon de 100 PME marocaines pour confirmer ou infirmer treize hypothèses de recherche, révèlent que seules certaines pratiques managériales sont stratégiques et conditionnent la performance à l’export, en développant des avantages compétitifs durables. L’étude a des implications utiles pour la recherche académique, les dirigeants et les politiques publiques, fournissant des lignes directrices et des repères utiles pour une performance supérieure à l’export. L’étude peut également être proposée dans l’enseignement supérieur afin d’informer le corps enseignant et les étudiants sur le contexte des PME. Cette recherche fait partie de l’une des rares études ayant mis en évidence le rôle médiateur de la compétitivité dans le contexte des pays en développement, en particulier dans les régions du Maghreb, où on note de rares références bibliographiques dans ce domaine.Des mesures aussi bien objectives que subjectives ont été utilisées pour mesurer la performance à l’export. Un certain nombre de limites doivent par ailleurs être prises en considération dans l’évaluation des résultats et leurs implications. Les contributions ne peuvent être généralisées que si les idées supplémentaires proposées résistent à l’épreuve du temps et de l’expérience. Une limite fondamentale est que les données analysées sont transversales plutôt que longitudinales. Le cadre développé dans cette recherche peut servir de point de départ à des recherches ultérieures. Celles-ci pourraient être enrichies en explorant les divers paramètres que nous n’avons pas envisagés tels quel la culture et le cycle de vie des produits et des entreprises. Il va de soi que ces facteurs pourraient revêtir une grande importance.The purpose of this research is to analyze the impact of the managerial practices of managers on the export performance of Moroccan SMEs and to examine the mediating role of the competitiveness, based on the resource-based view (RBV) of a firmThe quantitative approach is particularly used in this study. The survey was conducted of 100 Moroccan SMEs. The multiple linear regressions employed to confirm or reject the hypotheses revealed that only certain managerial practices are strategic and can affect export performance by developing sustainable competitive advantage. The study has useful managerial implications for academics, practitioners and public policy makers, providing guidelines and interesting recommendations for a better export performance. The study can also be used in teaching. This is one of the few studies which highlighted the mediating role of the competitiveness in the context of a developing country, particularly in Maghreb regions, where the studies on this subject are rare.Both objective and subjective measures were used to measure export performance. However, the results presented in this work should be interpreted with caution, since the results have a number of limitations that should be taken into account when evaluating and generalizing their conclusions. Indeed, it is recommended that longitudinal and replication studies be undertaken, in order to ascertain the effect of the managerial practices on the export performance at different time and spatial frames. Future research should also include other important factors not analyzed in this study

The effects of customer and competitor orientations on export performance: An empirical study of Moroccan SMEs.

International audienceExport, a "light" input mode on international markets, is usually the first step towards internationalization. However, export is regarded as a difficult, complex and dynamic process in a competitive and turbulent environment. This competition requires that firms support a high level of customer and competitor orientations in order to ensure their growth and survival. These orientations are often considered as the major force behind the development, sustenance and prosperity in exporting. Thereby, this study aims at examining the effects of customer and competitor orientations on export performance among the small and medium enterprises (SMEs) in a developing country. Morocco was selected for the study. A questionnaire survey approach was carried out on a sample of one hundred and two Moroccan SMEs. Then, hypotheses were tested through a multiple linear regression. Results confirm a positive and significant relationship between customer orientation and export performance, as well as between competitor orientation and export performance in the context of Moroccan SMEs. Data refer to a specific moment in time. Future research should attempt to investigate these relationships using a longitudinal design. The outcome of the study provides interesting information from a developing country perspective on the need for SMEs to adopt these orientations as a survival and competitive strategy towards achieving competitive advantage in a turbulent business environment. This study extends prior work by introducing the customer and competitor orientations on export performance in the context of a developing country, namely Morocco where the export performance concept remains to be widely investigated