P1_7 Row, Let's Row Away

This paper investigates the potential, energy difference between flying to a destination, compared to rowing to it. i.e. the energy burned per passenger on an airplane, compared to a passenger rowing across the sea to the destination. The destinations we consider are from London Heathrow to New York JFK airport, and we found that for a Boeing 747 and an Airbus A380, the energy used is 6069.1 MJ and 5677.8 MJ respectively. The amount of energy to row the distance in a single lightweight scull was found to be 128.67 MJ; in comparison to the Airbus the rower uses approximately 98% less energy

P1_6 Geothermal Power

Geothermal power is a green power source that could provide substantial renewable power. This paper looks at the approximate energy that the planet could provide using the stored thermal energy beneath the surface of the Earth. It was calculated that the energy that could be used was 3.9x1030J. However, actually extracting this energy is unrealistic with today’s technology, as well as hazardous to the planet

P1_10 Fus Ro Dah

The power of the “Thu’um†is unquestionable within the video game, Skyrim [1]. This paper investigates the possibility of knocking down an opponent using only their voice. It was calculated that the minimum amount of force required to do so is 121.2N, and that an average person can only produce 3.74N

P1_2 Melting Mirrors

High powered lasers have been portrayed as being able to cut through almost anything, but a simple mirror seems to easily reflect them. The purpose of a mirror is to reflect optical light but surely there is a limit to the energy it can do so before it begins to deform and melt. Thorough research into this showed us that if we consider a mirror with an optical coating of silver and a 500 nm laser was applied to it, it would take 11.65 J to destroy the illuminated area, if conductivity and scattering were not considered

P1_1 Everybody knows the moon is made of cheese...

This report investigates the possible implications of our moon being made of cheese as suggested in the Wallace and Gromit film 'A Grand Day out'. If it were the same size as the current moon, and made of Wensleydale, then it would exert 13.1 x1019N less force on Earth. If it were to exert the same force then its radius would increase by 0.78 x 106m, appearing 144% larger in the night sky

A tri-dimensional approach for auditing brand loyalty

Over the past twenty years brand loyalty has been an important topic for both marketing practitioners and academics. While practitioners have produced proprietary brand loyalty audit models, there has been little academic research to make transparent the methodology that underpins these audits and to enable practitioners to understand, develop and conduct their own audits. In this paper, we propose a framework for a brand loyalty audit that uses a tri-dimensional approach to brand loyalty, which includes behavioural loyalty and the two components of attitudinal loyalty: emotional and cognitive loyalty. In allowing for different levels and intensity of brand loyalty, this tri-dimensional approach is important from a managerial perspective. It means that loyalty strategies that arise from a brand audit can be made more effective by targeting the market segments that demonstrate the most appropriate combination of brand loyalty components. We propose a matrix with three dimensions (emotional, cognitive and behavioural loyalty) and two levels (high and low loyalty) to facilitate a brand loyalty audit. To demonstrate this matrix, we use the example of financial services, in particular a rewards-based credit card

Cassini VIMS observations of H3+ emission on the nightside of Jupiter

We present the first detailed analysis of H3+ nightside emission from Jupiter, using Visual and Infrared Mapping Spectrometer (VIMS) data from the Cassini flyby in 2000–2001, producing the first Jovian maps of nightside H3+ emission, temperature, and column density. Using these, we identify and characterize regions of H3+ nightside emission, compared against past observations of H3+ emission on the dayside. We focus our investigation on the region previously described as “mid-to-low latitude emission,” the source for which has been controversial. We find that the brightest of this emission is generated at Jovigraphic latitudes similar to the most equatorward extent of the main auroral emission but concentrated at longitudes eastward of this emission. The emission is produced by enhanced H3+ density, with temperatures dropping away in this region. This emission has a loose association with the predicted location of diffuse aurora produced by pitch angle scattering in the north, but not in the south. This emission also lays in the path of subrotating winds flowing from the aurora, suggesting a transport origin. Some differences are seen between dayside and nightside subauroral emissions, with dayside emission extending more equatorward, perhaps caused by the lack of sunlight ionization on the nightside, and unmeasured changes in temperature. Ionospheric temperatures are hotter in the polar region (~1100–1500 K), dropping away toward the equator (as low as 750 K), broadly similar to values on the dayside, highlighting the dominance of auroral effects in the polar region. No equatorial emission is observed, suggesting that very little particle precipitation occurs away from the polar regions