298 research outputs found
Communion and agency judgments of women and men as a function of role information and response format
In past research, the presentation of men and women in the same social role has eliminated gender stereotypical ratings of greater agency and lesser communion in men compared with women (e.g., Eagly & Steffen, 1984). The social-role interpretation of such findings is challenged from the shifting-standards perspective, which suggests that the application of within-sex judgmental standards to men and women in roles may have masked underlying gender stereotypes (Biernat, 2003). To clarify this issue, 256 participants judged an average man or woman portrayed as an employee, homemaker, or without role information on agentic and communal traits. These judgments were given on subjective scales that were vulnerable to shifting standards (trait ratings) or on common rule measures that restrain shifting standards (estimates of test scores). As predicted from the shifting-standards perspective, judgments of greater agency in men than women disappeared in the presence of role information only on the subjective scales, which enabled shifts to within-sex standards. As predicted from the social-role perspective, judgments of greater communion in women than men disappeared in the presence of the homemaker role on both the subjective and common rule measures. We discuss the implications of these results for understanding judgments of role occupantsâ agency and communion
Die Bedeutung von Informationen zur sozialen Rolle fĂŒr die Reduktion geschlechtsstereotypen Urteilens: Ein methodisches Artefakt?
Die Forschung zur sozialen Rollentheorie hat durchweg gezeigt, dass die Vorgabe derselben Rolleninformation geschlechtsstereotype Persönlichkeitsbeurteilungen von MĂ€nnern und Frauen reduziert. Die vorliegende Studie hinterfragt die rollentheoretische ErklĂ€rung dieser Befunde und untersucht, inwieweit die bisherigen Ergebnisse dadurch zustande kamen, dass Personen unterschiedliche Standards fĂŒr MĂ€nner und Frauen bei ihren Beurteilungen anwendeten. Die Versuchspersonen verglichen MĂ€nner und Frauen in derselben Rolle, d.h. im Haushalt tĂ€tig, Vollzeit berufstĂ€tig oder nicht spezifiziert, hinsichtlich geschlechtsstereotyper Eigenschaften. Um einen Wechsel der BeurteilungsmaĂstĂ€be zu verhindern, gaben die Versuchspersonen auf derselben Ratingskala an, ob das jeweilige Persönlichkeitsmerkmal bei einem/einer durchschnittlichen Mann/Frau mehr oder weniger ausgeprĂ€gt ist als bei einer durchschnittlichen Person des anderen Geschlechts. In Ăbereinstimmung mit der sozialen Rollentheorie wurden im Haushalt tĂ€tige MĂ€nner und Frauen sowie berufstĂ€tige MĂ€nner und Frauen Ă€hnlicher bezĂŒglich expressiver und instrumenteller Eigenschaften beurteilt als MĂ€nner und Frauen ohne Rolleninformation. Dieser Rolleneffekt war bei weiblichen Versuchspersonen stĂ€rker ausgeprĂ€gt als bei mĂ€nnlichen Versuchspersonen
Beyond Representation of Women in I-O to Producing Gender-Inclusive Knowledge
Gardner, Ryan, and Snoeyink (2018) provided an excellent and much-needed analysis of the status of women in industrial and organizational (I-O) psychology. Although others have produced overall assessments of the status of women in psychology (Eagly & Riger, 2014; Kite et al., 2001), these are not sufficient to identify conditions within the subfields of psychology. As shown by statistics on the divisions of the American Psychological Association (http://www.apa.org/about/division/officers/services/profiles.aspx), the subfields differ greatly in their gender balance, with some being male dominated (e.g., experimental and cognitive science), others female dominated (e.g., developmental psychology), and still others representing women and men more equally (e.g., social and personality psychology). I-O psychology is among the more gender-balanced fields, with an increasing proportion of women over time. It would seem that I-O's gradual inclusion of more women should have changed aspects of research and discourse in this field. In this comment, we argue that these women have produced impressive changes
Social role effects on gender stereotyping in Germany and Japan
Social role theory postulates that gender stereotypes are restrained for men and women observed in the same social role. Cultural differences in the valuation of communal attributes might moderate this effect. To examine this possibility, 288 participants (144 German, 144 Japanese) estimated the communal and agentic attributes of an average man or woman described in a male-dominated role, a female-dominated role, or without role information. We hypothesized and found that in Germany and Japan, participants perceived men as more agentic than women without role information and as similarly agentic in the same role. However, for communion, German and Japanese participants reacted differently. German participants perceived women as more communal than men without role information and in male-dominated roles and perceived men as more communal than women in female-dominated roles. Japanese participants perceived all targets as similarly communal, regardless of role or gender, suggesting that communion is generally expected in Japan
The Motivating Role of Dissociative Outgroups in Encouraging Positive Consumer Behaviors
Previous research has found that people tend to avoid products or behaviors that are linked to dissociative reference groups. The present research demonstrates conditions under which consumers exhibit similar behaviors to dissociative out-group members in the domain of positive consumption behaviors. In particular, when a consumer learns that a dissociative out-group performs comparatively well on a positive behavior, the consumer is more likely to respond with positive intentions and actions when the setting is public (vs. private). The authors suggest that this occurs because learning of the successful performance of a dissociative out-group under public conditions threatens the consumerâs group image and activates the desire to present the group image in a positive light. The authors show that although group affirmation mitigates these effects, self-affirmation does not. They also examine the moderating role of the positivity of the behavior and the mediating role of group image motives. Taken together, the results highlight conditions under which communicating information about the behaviors of dissociative out-groups can be used to spur consumers to engage in positive actions
Consumersâ avoidance of information on red meat risks:information exposure effects on attitudes and perceived knowledge
In accordance with cognitive dissonance theory, individuals generally avoid information that is not consistent with their cognitions, to avoid psychological discomfort associated with tensions arising from contradictory beliefs. Information avoidance may thus make risk communication less successful. To address this, we presented information on red meat risks to red meat consumers. To explore information exposure effects, attitudes toward red meat and perceived knowledge of red meat risks were measured before, immediately after, and two weeks after exposure. We expected information avoidance of red meat risks to be: positively related to (1) study discontentment; and (2) positive attitudes toward red meat; and negatively related to (3) information seeking on red meat risks; and (4) systematic and heuristic processing of information. In addition, following exposure to the risk information, we expected that (5) individuals who scored high in avoidance of red meat risks information to change their attitudes and perceived risk knowledge less than individuals who scored low in avoidance. Results were in line with the first three expectations. Support for the fourth was partial insofar as this was only confirmed regarding systematic processing. The final prediction was not confirmed; individuals who scored high in avoidance decreased the positivity of their attitudes and increased their perceived knowledge in a similar fashion to those who scored low in avoidance. These changes stood over the two-week follow-up period. Results are discussed in accordance with cognitive dissonance theory, with the possible use of suppression strategies, and with the corresponding implications for risk communication practice
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