Media Policy Norms for a Europe in Crisis

Europe is in crisis. Millions of its citizens are living in poverty and subject to sustained programmes of austerity that are widening the gap between rich and poor. Communicative possibilities are squeezed by the realities of media market behaviour: public service broadcasters are facing challenges of legitimacy and funding while established news outlets are increasingly distrusted by audiences. Despite the scale of the crisis, however, there appears to be little appetite amongst media researchers to develop a professional or policy response that rises to the challenge and attempts to offer necessary solutions. This article reflects on existing policy norms and suggests that we need fresh ones that better articulate how best to respond to neoliberalisation and both communicative and economic crisis. Rhetorical commitments to democracy, free speech, privacy and transparency are being squeezed by a more pragmatic emphasis on efficiency and competition, leaving little room for more expansive ambitions of social justice and equality. By focusing on several case studies, the article argues that we need more radical policy frames to confront the serious attacks we are facing on the public media and the public interest more generally

The making of an entertainment revolution: How the TV format trade became a global industry

From its humble origins in the 1950s, the TV format industry has become a global trade worth billions of Euros per year. Few viewers are aware that their favourite shows may be local adaptations but formats represent a significant percentage of European broadcasting schedules in access prime time and prime time. Formatted brands exist in all TV genres and reach almost every country in the world. This article defends the thesis that the format business turned into a global industry in the late 1990s. Before this turning point, the few formatted programmes were most likely American game shows that travelled slowly and to a limited number of territories. Following an overview of this early period, this article examines the convergence of factors that created a world format market. These include the emergence of four exceptional formats (Who Wants to Be a Millionaire?, Survivor, Big Brother and Idols), the formation of a programming market, the rise of the independent production sector, and the globalization of information flows within the TV industry

The Advent of the Transnational TV Format Trading System: A Global Commodity Chain Analysis

This article argues that the format business transformed into a trading system in the 2000s, system being defined as a singular transnational space structured by networks of interdependent economic agents, firms, institutions and places. Following the global commodity chain/global value chain approach set out by Immanuel Wallerstein and developed by Gary Gereffi, this article then examines each dimension of the global TV format commodity chain that runs through this trading system. Beginning with the governance structure, this article counter-intuitively asserts that despite the current boom in TV production, it is a buyer-driven chain with power resting firmly in the hands of those making the acquisitions: the broadcasters. Considering the chain’s geographical configuration, this article identifies three tiers of format exporters and specific trade routes along which most TV formats travel. These findings enable us to reassess the claims made by the cosmopolitanization thesis about the nature of media globalization. Contrary to this thesis, this article asserts the need to comprehend media globalization within the context of an expanding capitalist world-system, and shows that the new transnational TV format trade and its commodity chain replicate the inequalities and power structures of former trading systems

European Union broadcasting and telecoms: towards a convergent regulatory regime?

After placing the development of EU broadcasting and telecommunications policy into its historical context, the article argues that the EU, having traditionally found it difficult to develop a regulatory regime concerning content and culture, has primarily utilized telecommunications regulation in regard to broadcasting. This framework is a necessary but insufficient base for the regulation of convergent technologies

Belgium: two communities with diverging views on how to manage media diversity

Item does not contain fulltextAlthough Belgium's broadcasting history can be considered a perfect example of the overall situation in Western Europe, the country's specific cultural makeup and political shifts are also reflected in its media environment. The media system is characterized by a fairly high degree of cross-ownership, while major differences can be found in the degree of cultural protection. This article examines the stances being taken in the French- and Flemish-Speaking Communities: contextually, in terms of cross-ownership regulation; institutionally, as to the mission of the public broadcaster (pur sang or broader); and content-wise, with respect to home-grown, high identity value productions, as opposed to transnational productions from foreign players