Teaching Graduate Accounting Students What They Need To Know About Marketing Their Profession

This paper describes a graduate professional services marketing class which focuses on experiential learning in the context of the accounting profession. It incorporates traditional services marketing theory with development of critical marketing skills as identified by practicing professionals. Ten to fifteen years ago, professional services marketing courses emerged and several pedagogical papers were published (Blanchette, 1996; Gremler, Hoffman, Keaveney & Wright, 2000; McNeilly & Bar, 2001). However, compelling changes in professional practice and the economic climate have significantly impacted the accountant, resulting in the need to understand a new generation of marketing skills. Emphasis is placed on the role and importance of trust, interpersonal relationships, and understanding of the market and client. Students form “firms” that compete in a structured project where they research the potential client, write a formal response to a proposal, make presentations, and compete with each other for a new client engagement.  Included are learning objectives (outcomes), detailed descriptions of instructional exercises, suggested readings and student assessment recommendations

Prospectus, November 13, 1996

https://spark.parkland.edu/prospectus_1996/1029/thumbnail.jp

Prospectus, November 20, 1996

https://spark.parkland.edu/prospectus_1996/1030/thumbnail.jp

Having Our Say: Examining Career Trajectories of Black Male Educators in P-12 Education

Achieving a diverse and inclusive workforce within P-12 education is critical to ensure that students receive a robust, quality educational experience. However, overcoming the shortage of educators of color has been a major dilemma for our nation's schools for decades. And, despite students of color comprising over 50% of current classroom populations and the United States Census Bureau's prediction that people of color will become the "majority-minority" in the overall United States population by 2043, these trends fail to correlate with representations of educators of color in P-12 education, especially for new cohorts of Black male teachers. In fact, according to the National Center for Education Statistics (NCES), male educators comprise only 23% of the public school workforce and, more troubling, Black male teachers represent less than 2% of the total teacher population

Ebola Virus Localization in the Macaque Reproductive Tract during Acute Ebola Virus Disease.

Sexual transmission of Ebola virus (EBOV) has been demonstrated more than a year after recovery from the acute phase of Ebola virus disease (EVD). The mechanisms underlying EBOV persistence and sexual transmission are not currently understood. Using the acute macaque model of EVD, we hypothesized EBOV would infect the reproductive tissues and sought to localize the infection in these tissues using immunohistochemistry and transmission electron microscopy. In four female and eight male macaques that succumbed to EVD between 6 and 9 days after EBOV challenge, we demonstrate widespread EBOV infection of the interstitial tissues and endothelium in the ovary, uterus, testis, seminal vesicle, epididymis, and prostate gland, with minimal associated tissue immune response or organ pathology. Given the widespread involvement of EBOV in the reproductive tracts of both male and female macaques, it is reasonable to surmise that our understanding of the mechanisms underlying sexual transmission of EVD and persistence of EBOV in immune-privileged sites would be facilitated by the development of a nonhuman primate model in which the macaques survived past the acute stage into convalescence

Anti-predation strategy, growth rate and extinction amongst Pliocene scallops of the US eastern seaboard

Placopecten, Chesapecten and Carolinapecten are scallop (pectinid bivalve) genera occurring in the Pliocene of the US eastern seaboard. The first, present in the area today, is a smooth, streamlined form, adept at escaping predators by swimming (‘flight’ strategy). The other two, which are extinct, are plicate (‘ribbed’) forms. Plication facilitates a ‘resistance’ strategy towards predators which is benefited by large size and high shell thickness - maximally so if these states are achieved early in life. Oxygen isotope profiles show that early ontogenetic extensional growth in Pliocene Placopecten was at the same moderate rate as in modern Placopecten. By contrast, in Chesapecten it was as fast as in the fastest-growing modern scallop (c. 80 mm/annum), and accompanied by development of an unusually thick shell, while in Carolinapecten it was substantially faster still (<150 mm/annum). Rapid growth in Chesapecten and Carolinapecten was probably enabled by high primary productivity, for which there is evidence from sediment composition and the associated biota. The extinction of Chesapecten and Carolinapecten, and the survival of Placopecten, can be attributed to a decline in primary productivity which prevented a maximally effective ‘resistance’ strategy towards predators but had no deleterious impact on a ‘flight’ strategy.British Geological Survey (BUFI S157

The use of seasonally resolved temperature data to identify the cause of marine climate change

On the continental shelf of the eastern USA, seasonal variation in water temperature is much lower south of Cape Hatteras than it is to the north as a result of the influence of warm currents, which raise winter temperature. High temperatures north of Cape Hatteras during the Pliocene have been attributed to greater northward penetration of warm currents in the absence of a feature analogous to Cape Hatteras. However, oxygen isotope thermometry using serial ontogenetic samples from scallops reveals a high seasonal temperature range at some horizons, suggesting that overall warming was the consequence of general climate change, with the absence of a ‘Cape Hatteras’ feature allowing greater southward penetration of cold currents, resulting in low winter temperatures at a southerly latitude. Evidence from other taxa indicates that at times seasonal variation in water temperature was quite low and that there was greater northward penetration of warm currents. This may relate to increases in vigour of the Gulf Stream. The study shows how seasonally resolved temperature data can assist identification of the driving forces of marine climate change.British Geological Survey (BUFI S157

Prospectus, October 30, 1996

https://spark.parkland.edu/prospectus_1996/1027/thumbnail.jp

Modifying and Validating a Quality of Life Measure to Fit Your Patient Population

Introduction: A well-developed quality of life (QoL) instrument is valuable in identifying the burden of illness. We were interested in exploring whether existing QoL instruments were suitable for patients in our medical setting and, if not, whether this could be rectified by adapting an existing valid and reliable instrument to meet the specific needs of our patient population. For the purposes of this study, we chose to evaluate the quality of life of patients with breast cancer. Specifically, we were interested in two aspects of QoL in women with breast cancer. The first was whether existing instruments were pertinent to the women in our venue. The second research interest was dependent upon the first. If current instruments were found wanting, could this be rectified through the creation and validation of new domains of relevance to these patients? Method: First, five patients were interviewed to ascertain QoL issues pertinent to women in our medical setting. Second, to determine regional appropriateness of existing breast cancer QoL instruments, a search was conducted to identify and review existing breast cancer specific QoL instruments. Third, an addendum was created (to be used in conjunction with an existing instrument identified through the search) that contained three QoL domains not typically found: Financial, Spirituality and Satisfaction with Medical Care. The addendum was then tested along with an existing instrument (FACT-B). Results: Internal consistency for the new scales, Satisfaction with Medical Care, Spirituality, and Financial had alpha coefficients of 0.81, 0.80, and 0.63 respectively. The total score for FACT-B plus addendum was 0.69. Pearson’s correlation coefficients were 0.49 for Financial, 0.64 for Satisfaction with Medical Care, and 0.70 for Spirituality. Total test/retest was 0.71

A pilot feasibility study of daily rTMS to modify corticospinal excitability during lower limb immobilization

Short term immobilization of the lower limb is associated with increased corticospinal excitability at 24 hours post cast removal. We wondered whether daily stimulation of the motor cortex might decrease brain reorganization during casting. We tested the feasibility of this approach. Using transcranial magnetic stimulation (TMS), resting motor threshold and recruitment curves were obtained at baseline in 6 healthy participants who then had leg casts placed for 10 days. On 7 of the 10 days subjects received 20 minutes of 1 Hz repetitive TMS (rTMS). TMS measures were then recorded immediately after and 24 hours post cast removal. Four of 6 subjects completed the study. At the group level there were no changes in excitability following cast removal. At the individual level, two participants did not show any change, 1 participant had higher and one lower excitability 24 hours after cast removal. Daily rTMS over motor cortex is feasible during casting and may modify neuroplastic changes occurring during limb disuse. A prospective double blind study is warranted to test whether daily rTMS might improve outcome in subjects undergoing casting, and perhaps in other forms of limb disuse such as those following brain injury or weightlessness in space flight