Pengaruh Perluasan Merek Terhadap Citra Merek Pada Produk Citra Di Surabaya Selatan

Brand extension is one of the brand strategy that uses an existing brand name to enter the market with a new category. Citra is one of the brand that is expanding the brand using brand extension strategy. Citra beauty skin care products Hand and Body Lotion that has long existed, now expanded with the launch of new products with bath soap category (either solid or liquid soap), Body Scrub, facial cleansers, and facial moisturizer. From the analysis, obtained by the formula equation Y = 3.054 + 0.147 X1 + 0.179 X2-0.182 X3 + 0.133 X4 + ei by R square value of 0.261, it means that the proportion of independent variables affect the dependent variables by 26.1%, while the rest is influenced by other variables outside of this study, at 73.9%. The results say that brand extension variables simultaneously, namely: similarity, reputation, perceived risk, and innovativeness significantly affects the brand image can be proven true. By parsial similarity, reputation, perceived risk and innovativeness significantly affects the brand image. Partial coefficient of determination values for reputation (X2) is equal to 0.108 indicates that reputation is owned by the parent brand (reputation) is the dominant variable in this study

ETIKA KERJA ISLAM SEBAGAI VARIABEL INTERVENING ANTARA INTERNAL LOCUS OF CONTROL DENGAN ROLE CONFLICT KARYAWAN WANITA BERHIJAB

The purpose of this study is to determine and explain the significance of the influence of Internal Locus of Control on Role Conflict with the ethics of Islamic work as intervening variable relationship. The type of research used in this research is explanatory research with quantitative research method. In this study using 3 (three) variables of internal locus of control as free variables, Islamic work ethics as intervening and role conflict variables as dependent variables. Where respondents in this study as many as 92 female respondents berhijab.This study uses statistical analysis regression path analysis method using SPSS 16 for windows and sobel test. To see the effect of mediation or intervening. Based on the results of the analysis show that the four hypotheses submitted accepted the truth, but the relationship between ethical work of Islam and positive role conflict in this stud

PENCARIAN INFORMASI UTILITARIAN MELALUI ELECTRONIC WORTH OF MOUTH SERTA DAMPAKNYA TERHADAP PEMBELIAN ONLINE DI LAZADA

This study was conducted to determine the effect of utilitarian information search on online purchases through E-WOM. This research is a quantitative study, with a population of respondents who are LAZADA consumers in Surabaya and the sample technique uses purposive sampling. The number of respondents taken was 70 people. The hypothesis in this study was analyzed using the smart PLS method with the results of H1: Utilitarian information search has a significant effect on accepted online purchases. H2: Utilitarian information search has a significant effect on Electronic Word of Mouth (E- WOM) received. H3: electronic word of mouth (E-WOM) has an effect on accepted online purchases

Effect Of Cause Brand Fit On Brand Loyalty Through Moral Judgment On Aqua Consumers In Surabaya

This study aims to determine the effect of cause brand fit on brand loyalty and moral judgment. This research was conducted on consumers of AQUA brand drinking water products in the city of Surabaya using purposive sampling technique with the criteria of AQUA mineral water consumers who know the AQUA 1 to 10 social program. To test the hypothesis, the Amos 50 structural model is used. The results show that the cause of brand fit has a significant effect on brand loyalty, moral judgment has no significant effect on the cause of brand fit. Brand loyalty has a significant effect on moral judgment

PENYULUHAN DAN PELATIHAN PEMBUATAN MAKANAN IBU HAMIL DARI DAUN KELOR UNTUK MENUNJANG KETAHANAN PANGAN DI DESA ADIARSA BARAT KARAWANG BARAT JAWA BARAT

ABSTRAK Anemia ibu hamil dapat berdampak pada angka kematian ibu (AKI) dan angka kematian Neonatal (AKN). Penyuluhan dan pelatihan pembuatan makanan ibu hamil dari daun kelor bertujuan untuk meningkatkan pengetahuan dan keterampilan ibu hamil untuk menunjang ketahanan pangan dalam mengatasi Anemia ibu hamil. Metode yang ditawarkan adalah mengadakan pertemuan  dengan para pengelola Kelompok Pendamping Ibu untuk membahas tentang permasalahan dalam program peningkatan gizi ibu hamil, memberikan program pendidikan dan pelatihan tentang penyuluhan dan pelatihan pembuatan makanan ibu hamil dari daun kelor, bekerjasama dengan pemerintah daerah Kelurahan dan Kecamatan Karawang Barat untuk membantu meningkatkan kebijakan program gizi ibu hamil serta pendampingan. Hasil pengabdian masyarakat menunjukkan peningkatan pengetahuan tentang anemia dan penanganan anemia serta keterampilan pembuatan camilan sehat. Kerjasama dalam sumber daya yaitu: kader kesehatan dengan kelompok pendamping ibu hamil dengan pihak puskesmas dan dinas kesehatan untuk monitoring dan evaluasi program. Pelatihan Pembuatan Makanan Ibu Hamil Dari Daun Kelor perlu monitoring dan evaluasi program peningkatan gizi ibu hamil di Desa Adiarsa Barat Karawang Barat. Kata kunci: Penyuluhan, pelatihan pembuatan makanan ibu hamil, daun kelor.   ABSTRACT Pregnant mother anemia can have an impact on the maternal mortality rate (MMR) and neonatal mortality rate (AKN). Counseling and training on making food for pregnant women from Moringa leaves aims to increase the knowledge and skills of pregnant women to support food security in overcoming anemia in pregnant women. The method offered is holding a meeting with the managers of the Mother's Companion Group to discuss problems in the nutrition improvement program for pregnant women, Providing education and training programs on Counseling and Training for Making Pregnant Mother Food from Moringa Leaves, Collaborating with the local government of sub-district and district of West Karawang to help improve the nutrition program policies for pregnant women and assistance. The results of community service showed an increase in knowledge about anemia and anemia management as well as skills in making healthy snacks. cooperation in resources, namely: health cadres with companion groups for pregnant women with the puskesmas and health offices for monitoring and evaluation of programs. Conclusion: Training on Making Food for Pregnant Women from Moringa Leaves needs monitoring and evaluation of nutrition improvement programs for pregnant women in Adiarsa Barat Village, West Karawang. Keywords: Counseling and training on food making for pregnant women, moringa leaves

Pengaruh Celebrity endorser Terhadap Keputusan Pembelian Dengan kepercayaan merek Sebagai Variabel mediasi Pada Pelanggan Skincare Ms Glow Di Surabaya

This research is a type of quantitative research conducted on Ms Glow skincare products in the city of Surabaya. This study aims to determine whether or not the influence of celebrity endorsers on purcasing decisions through brand trust as a mediating variabel. The data collection method in this research is a questionneire or questionneire. The sampling technique used is the purposure sampling technique. The population that is the object of this research is Ms Glow Skin Care product customers with up to 100 respondents. Hypothesis testing with multilevel regresion analysis technique 1,2, and 3 with SPSS 21.0 program and sobel test for hypotehsis 4 with the help of the website. The results of this study indicate that the selebrity endorsers variable has a significant effect on brand trust in Ms Glow Skin Care products. The selebrity endorsers variable has a significant effect on purchasing decision on Ms Glow Skin Care products. And the selebrity endorsers variable has a significant effect on purchasing decisions through brand trust as a mediating variable

EDUKASI DAN PROGRAM VITAMIN D DALAM PENCEGAHAN OSTEOPOROSIS

Osteoporosis adalah penyakit pengeroposan tulang yang banyak diderita oleh kalangan lanjut usia, terutama wanita.  Upaya pencegahan Osteoporosis di Indonesia sudah dilakukan  dengan peningkatan asupan kalsium termasuk vitamin D, dimana Vitamin D merupakan salah satu zat gizi yang penting untuk tulang.  Tujuan dari kegiatan pengabdian masyarakat ini memberdayakan masyarakat untuk menjaga asupan kalsium termasuk vitamin D selalu adekuat sehingga membantu mengurangi resiko Osteoporosis. Metode yang digunakan pada pengabdian masyarakat ini berupa partisipasi masyarakat dengan indikator kesertaan masyarakat dalam kegiatan melalui sosialisasi dan pelatihan yang dilakukan secara offline. Hasil dari kegiatan ini berupa sediaan asupan kalsium termasuk vitamin D yang dapat dimanfaatkan oleh masyarakat dalam hal pemenuhan kebutuhan nutrisi untuk pencegahan Osteoporosis, sehingga kesehatan masyarakat meningkat. Kata kunci: Osteoporosis, edukasi, program vitamin D.   ABSTRACT Osteoporosis is a disease of bone loss that affects many elderly people, especially women. Efforts to prevent osteoporosis in Indonesia have been carried out by increasing calcium intake, including vitamin D, where vitamin D is an important nutrient for bones. The purpose of this community service activity is to empower the community to maintain adequate intake of calcium including vitamin D so as to help reduce the risk of osteoporosis. The method used in community service is in the form of community participation with indicators of community participation in activities through outreach and training which are conducted offline. The results of this activity are in the form of preparations for calcium intake including vitamin D which can be utilized by the community in terms of meeting nutritional needs for the prevention of Osteoporosis, so that public health improves. Keywords: Osteoporosis, Education, Vitamin D Program