Personalities shaping travel behaviors: Post-COVID scenario

Purpose - The research offers insights into a sounder understanding of tourist behavior and travel patterns by systematically identifying psychological manifestations reflected in the basic human value system in the pandemic-induced environment. Design/methodology/approach - A large random sample (49,519 respondents from 29 European countries), generated from the core module Round 9 of the European Social Survey, was used. A post-COVID-19 psychological travel behavior model was constructed using 12 variables within two opposing value structures (openness to change versus conservatism), shaping specific personalities. Findings - Four types of tourists are identified by using K-means cluster analysis (risk-sensitive, risk-indifferent, risk-tolerant, and risk-resistant). The risk-sensibility varies across the groups, influenced by socio-demographic characteristics, economic status, and even differing geographically among nations and traveling cultures. Research limitations/implications - First, data were collected before the pandemic and did not include information on tourism participation. Second, the model is fully driven by internal factors – motivation. Investigation of additional variables, especially those related to socialization aspects, and some external factors of influence on travel behaviors during and after the crisis, will provide more precise scientific reasoning. Originality/value - The model is upgraded to some current constructs of salient short-term post-COVID-19 travel behavior embedded in the core principles of universal human values. By separating specific segments of tourists who appreciate personal safety and conformity, from those sharing the extensive need for self-direction and adventure, the suggested model presents a strong background for predicting flows in the post-COVID era

Active Sport Tourism in Europe: Applying Market Segmentation Model Based on Human Values

The purpose of this study was to examine if human values sets indicating basic motivational aspects, shared by active sport participants, could be used for the creation of a specific market segmentation model. While the exploration of motivation scales and sport tourist typologies was vast, although limited to small samples, this research constructed a model that tested its applicability and validity on the large general samples. By using data collections from the European Social Survey, the model allowed comparability between surveyed countries by cross-checking multiple psycho-social and demographic factors. The findings identified four main factors that determine active sport tourist values, while at the same time, multiple-discriminant analysis indicated the existence of three active sport clusters, indicating preferences of different sport tourist segments. Furthermore, the study analyzed potential demand markets according to the geographical distribution of active sport segments. The study confirmed that basic human values play an important role in explaining motivation aspects in sport- and tourism-related choices. Overall, the findings may assist marketers in monitoring changes in preferences of sport participants and focus on specific marketing strategies for different segments

Functioning Model of Human Resource Management on the Example of Hotel "Holiday Inn" in Belgrade

Human resources with their knowledge and competencies have become the main drivers of economic development, and increasing productivity, as the basis for the success of the organization, is based on human capital. Modern organizations have realized that only satisfied employees mean satisfied end-users, so they understood care about the employees as a necessary part of management. The paper analyzes, on the example of the hotel “Holiday Inn” in Belgrade, the connection between caring for employees and the degree of success of the organization, measured also by the number of loyal and new guests. The ways in which the company invests in its employees, and how they take care of the overall satisfaction of employees and their motivation, will depend the satisfaction of the guests, and the survival of organizations in the market

Personalities and politics – prospects for tourism in pandemic blurred 2021

Recent tourism research showed that, due to the COVID-19 pandemic, various psychological aspects affected people’s decisions and travel behavior (Miao et al., 2021; Yang et al., 2020; Gössling et al., 2020). Tourism has never experienced such a global collapse, fiercely supported by governmental decisions in holding back all tourism-related activities. This research attempts to offer insights into a sounder understanding of tourist behavior and travel patterns by systematically identifying psychological manifestations reflected in the basic human value system. Using statistical tests, hypothesized group divide based on specific value sets related to safety and conformity and on the opposite travel needs, being embedded in the hierarchy of human values. The study further indicated that defined risk-related cluster groups have different sociodemographic characteristics and geographical distribution