Recent Trends in On-Line Marketing - Issues and Challenges (With Special Reference to Indian Market)

With the development in information technology, the marketers will overcome many a challenges, which needs to be taken as the need of the hour. Online marketing is vital in ever changing modern market conditions. In Indian context online marketing is in the beginning stage, for the development purpose, great amount of computer literacy & internet acquaintance is required. To solve the problems of existing physical (distribution) marketing, virtual (sky) marketing is required and e- marketing will fulfill this requirement. In India, customers are more habitual to see & physically verify the products, while purchasing. In view of the dynamic competitive global market, organizations? are ruthless to achieve improved performance, customer delight (satisfaction), quality service, security towards existence and profitability. This is possible only with the passage of time. Marketing would change with the changing situations. It will secure its important position let it be change its nature. It is eternal, ever-changing & always has given new course for research

Human Right Education In India: A need of the hour

Human Rights can not be promoted without the promotion of human rights. The philosophy of Human Rights is deeply-rooted in freedom of thought and the dignity of human being. All human rights documents provides a prominent place to education and also emphasis on the importance of Education in promoting Human Rights. In this research paper the integration of Human Rights and Education is discussed in five areas of practice and research as follows… 1. Teaching about and for Human Rights; 2. Education as a Human Right; 3. Human Rights in Education; 4. Education and Training of Teachers concern with Human Rights issues and 5. Curricular point of view of Human Rights Education

CRITICAL REVIEW ON MADHU W.S.R. TO HONEY

Honey is a natural sweet substance produced by honey bees and is one of the most valued as well as appreciated natural substance known to mankind since ancient times. Of all the natural foods rich in carbohydrates honey is the most wholesome and delicious. The medicinal quality, taste, texture, color and aroma of honey differs according to the geographical area and the species of plants from which it has been collected. Honey is called as Madhu in Ayurveda. Eight types of Madhu are described in Ayurveda depending on the type of bee which collects it and `Makshika is considered medicinally the best among them. According to biomedical science, the best honey is made by Apis mellifera. Etymology, Synonyms, varieties, method of collection, chemical constituents, properties, adulterants, chemical tests, and the usages of honey are gathered from text books, experienced Ayurvedic physicians and from internet. In Ayurveda, honey is used for both internal and external applications.  It shows mild laxative, bactericidal, sedative, and antiseptic properties and is found to be useful in the treatment of bronchial asthma, tuberculosis, cough and cold, eye diseases, wounds, constipation, hiccups, skin disorders, worm infestation and urinary tract disorders etc. Old honey reduces fat and obesity and is highly scarificant. Honey is much used in the preparation of confections and electuaries and as an adjunct to decoctions, pills and powders. But problem of its adulteration is becoming a common issue in present scenario, so it is always necessary to use genuine honey for attaining desired benefits and reject the spurious and adulterated honey which is sold cheaper in the market. The present work aims at the review of Honey or Madhu as is explained in Ayurveda & biomedical science

A clinical study of foreign bodies in air passages

Background: Foreign body in the airways is a serious event and fatal if not managed properly in time. Accident resulting from the inhalation of the foreign body continues to take formidable toll of lives every year.Objecti ve: This study was undertaken to find out the incidence of foreign bodies in air passages in this part of the country and types of foreign bodies, to establish the role of radiological investigations, and to find out the effective measures which are valuable in decreasing the post endoscopic complications and morbidity. Methods: This retrospective study was conducted in all suspected cases of foreign body in the air passages attending as well as referred to the Department of Otolaryngology of a Medical College of Rajasthan from January 2014 to December 2015. In each case, a procedure like direct laryngoscopy or bronchoscopy was done depending on the site of the foreign body. Results: Out of 100 cases, 58 were males and 42 were females. 88% of the patients were children below the age of 12 years. The most common foreign body extracted was betel nut in 47% of the cases. Commonest sign observed was decreased air entry in the lung (83%). Commonest radiological finding was obstructive collapse (37%). 48% of the total foreign bodies were present in right bronchus while 32% were lodged in the left bronchus and 3% at the carina. Conclusion: A diagnostic bronchoscopy should always be done in refractory cases of chronic respiratory infection, allergy or pneumonia. A negative radiological examination does not exclude a foreign body

Does employees’ subjective well-being affect workplace performance?

This paper uses linked employer-employee data to investigate the relationship between employees’ subjective well-being and workplace performance in Britain. The analyses show a clear, positive and statistically-significant relationship between the average level of job satisfaction at the workplace and workplace performance. The relationship is present in both cross-sectional and panel analyses and is robust to various estimation methods and model specifications. In contrast, we find no association between levels of job-related affect and workplace performance. Ours is the first study of its kind for Britain to use nationally-representative data and it provides novel findings regarding the importance of worker job satisfaction in explaining workplace performance. The findings suggest that there is a prima facie case for employers to maintain and raise levels of job satisfaction among their employees. They also indicate that initiatives to raise aggregate job satisfaction should feature in policy discussions around how to improve levels of productivity and growth

Managerial Dimensions of Ramayana : A Managerial Point- of- View

Ramayana has considered as a wonderful epic and the first written literature in the Indian context. Over the centuries, several authors have explored various aspects of Ramayana ranging from spirituality, politics, sociology, culture, literature, language, poetry, technology and many more. Ramayana is equipped with several lessons concerned with managers' effectiveness. Therefore, this effort aims to fill the gap in the literature by exploring the relevance of Ramayana for development of modern managers by employing, a qualitative methodology, this paper have explored devotion towards elders, towards work, work ethics, leadership values, motivation, dharmic management, principles of self control and being keen, decision making, humanism which provide meaningful lessons for enhancing managerial effectiveness. The managerial impact of Ramayana seems to be unlimited and undiminished