The Wheel of Engagement: Exploring the Connection Between the Brand/Target Relationship, Brain Physiology, Human Psychology and the Laws of Marketing in an Ever-Changing World.

What happens when the sciences of brain physiology, human psychology and marketing collide with the science of creativity? Could this generate a massive impact leading to the Holy Grail of marketing—a rare insight into the code for building strong brand/customer relationships? As a veteran copywriter and creative director in the ad industry, my tools for gaining customer insight were limited to traditional research and strategy methodologies such as focus groups, interviews and surveys, and to my gut instincts. Once introduced to the science of creativity, I became curious about certain connections to human behavior—specifically connections between the physiology of the brain and the contributions of Abraham Maslow and Carl Jung to human psychology. These connections point to a controlling part of the human unconscious where the Point of Emotional Impact resides between a brand and its customer. This paper takes you on an expedition to that Point of Emotional Impact showing you how elements of Maslow’s Hierarchy of Needs and Jung’s archetypes intersect in the limbic system forming an indelible bond between a brand and its customer. Along the way, you will discover a model to describe this phenomenon and creativity tools to help uncover the right information needed to engage the model. This then, is a personal journey into learning and connecting, as well as a quest to give to my marketing communications agency a badge of distinction and calling card for new business

Multipartite Entanglement Measure

In this paper, we generalize the residual entanglement to the case of multipartite states in arbitrary dimensions by making use of a new method. Through the introduction of a special entanglement measure, the residual entanglement of mixed states takes on a form that is more elegant than that in Ref.[7] (Phys.Rev.A 61 (2000) 052306) . The result obtained in this paper is different from the previous one given in Ref.[8] (Phys.Rev.A 63 (2000) 044301). Several examples demonstrate that our present result is a good measurement of the multipartite entanglement. Furthermore, the original residual entanglement is a special case of our result.Comment: 5 page

Higher-order quantum entanglement

In quantum mechanics, the general state describing two or more particles is a linear superposition of product states. Such a superposition is called entangled if it cannot be factored into just one product. When only two particles are entangled, the stage is set for Einstein-Podolsky-Rosen (EPR) discussions and Bell's proof that the EPR viewpoint contradicts quantum mechanics. If more than two particles are involved, new possibilities and phenomena arise. For example, the Greenberger, Horne, and Zeilinger (GHZ) disproof of EPR applies. Furthermore, as we point out, with three or more particles even entanglement itself can be an entangled property

Use of entanglement in quantum optics

Several recent demonstrations of two-particle interferometry are reviewed and shown to be examples of either color entanglement or beam entanglement. A device, called a number filter, is described and shown to be of value in preparing beam entanglements. Finally, we note that all three concepts (color and beam entaglement, and number filtering) may be extended to three or more particles

Operational Quantum Mechanics, Quantum Axiomatics and Quantum Structures

The role of operational quantum mechanics, quantum axiomatics and quantum structures in general is presented as a contribution to a compendium on quantum physics, its history and philosophy.Comment: 6 page