THE 5-D MODEL ANALYSIS OF BRD & BT FINANCIAL INSTITUTIONS IN TERMS OF THE CHARACTERS THAT APPEAR IN ADVERTISEMENTS

In times of difficult and unstable economic environment, market players try to differentiate themselves in order to survive and attract a large number of new customers. Financial institutions, as well as the full service segment, face a major obstacle, as in the negative power of intangibility ,that is reflected in the specific economic process. The “battle” for a place in front is increasingly fierce, and financial companies have begun to focus towards the removal of this drawback, and finding new communication techniques and actions, by assigning the company with some new values that will lead to greater confidence shown within consumers. In this article, we will try to underline two different tests of image association, as in the campaigns conducted by BRD - Groupe Societe Generale and Banca Transilvania, combining an endorsement campaign with a fairytale character, all of this processed through the filter of Romania’s set of cultural characteristics.cultural values, Hofstede, financial institutes, endorsement, image association

THE 5-D MODEL ANALYSIS OF BRD & BT FINANCIAL INSTITUTIONS IN TERMS OF THE CHARACTERS THAT APPEAR IN ADVERTISEMENTS

In times of difficult and unstable economic environment, market players try todifferentiate themselves in order to survive and attract a large number of newcustomers. Financial institutions, as well as the full service segment, face amajor obstacle, as in the negative power of intangibility ,that is reflected inthe specific economic process. The “battle” for a place in front is increasinglyfierce, and financial companies have begun to focus towards the removal ofthis drawback, and finding new communication techniques and actions, byassigning the company with some new values that will lead to greaterconfidence shown within consumers. In this article, we will try to underlinetwo different tests of image association, as in the campaigns conducted byBRD - Groupe Societe Generale and Banca Transilvania, combining anendorsement campaign with a fairytale character, all of this processedthrough the filter of Romania’s set of cultural characteristics

Aspects regarding the safety in operation of Dracsani reservoir

The dam of Dracsani reservoir, located on Sitna river, is an earth dam with a maximum height of 5.35 m that provides a global retention to the canopy of 23.053 hm3 . Dracsani reservoir is one of the hydrotechnical constructions that were built to protect the downstream villages against the floods. This paper presents a brief description of the dam and it also focuses on aspects regarding the behaviour monitoring of Dracsani reservoir, during the flood that occurred on Sitna river in June - July 2018. Several exceeding of critical rainfall thresholds were highlighted at the rain gauge from the Dracsani reservoir. The exploitation of Dracsani reservoir was done with an increased degree of attention. The paper concludes that the flood was transited through the reservoir without major incidents

Adaptive Textile Facade Systems-The Experimental Works at D1244

Adaptive facade systems are a promising approach to achieve a dynamic response to varying weather conditions and to individual user demands. Within the framework of the Collaborative Research Center (CRC) 1244 at the University of Stuttgart the use of adaptive systems and the related architectural potential is explored with the aim of reducing the consumption of natural resources as well as waste generation and hazardous emissions. The targeted parameters for the facade design include solar radiation, temperature, wind speed, relative humidity, daylighting, and user interaction. To generate an experimental platform for the research work, a 36.5 m high adaptive experimental tower, D1244, has been designed and built on the University campus. The temporary facade of the tower is currently being replaced floor by floor, in order to validate different research approaches. The first implemented facades focus on textile systems, because of their lightweight and the different functions that can be easily integrated. Further material systems will be investigated in the next future

European Hares, Lepus europaeus, Represent a Reservoir Host for Thelazia callipaeda in Romania

Thelaziosis caused by Thelazia callipaeda is an emerging disease in Europe. Only two reports of naturally infected lagomorphs have been published so far. The aim of this study was to evaluate the status of the Romanian populations of European brown hares, Lepus europaeus as reservoir hosts for T. callipaeda. Between November 2019 and November 2021, the eyes of 326 L. europaeus carcasses were examined for the presence of ocular parasites. Nematodes were stored in plastic vials with physiological saline, followed by morphological and molecular identification. QGis 3.20 and EpiInfoTM 7 were used for mapping and statistical analysis. Four (1.23%) hares harbored T. callipaeda infection, with a total of 84 nematodes collected (mean intensity 21 nematodes/host), with 45 males, 39 females (two sexually immature, seven with only eggs, and 30 with eggs and larvae). One specimen from each host was successfully sequenced resulting in a 100% similarity with several other sequences of T. callipaeda haplotype 1. Statistical analysis revealed no significant results. The current study represents a first report of T. callipaeda in the European brown hare in Romania, and the second in Europe, also reiterating the role of lagomorphs as reservoir hosts for this zoonotic ocular nematode

Genotyping of African Swine Fever Virus (ASFV) Isolates in Romania with the First Report of Genotype II in Symptomatic Pigs

The World Organisation for Animal Health has listed African swine fever as the most important deadly disease in domestic swine around the world. The virus was recently brought from South-East Africa to Georgia in 2007, and it has since expanded to Russia, Eastern Europe, China, and Southeast Asia, having a devastating impact on the global swine industry and economy. In this study, we report for the first time the molecular characterization of nine African swine fever virus (ASFV) isolates obtained from domestic pigs in Mureş County, Romania. All nine Romanian samples clustered within p72 genotype II and showed 100% identity with all compared isolates from Georgia, Armenia, Russia, Azerbaijan, Ukraine, Belarus, Lithuania, and Poland. This is the first report of ASFV genotype II in the country

New geographical records for tick‐borne pathogens in ticks collected from cattle in Benin and Togo

Abstract Background Ticks are obligate hematophagous arthropods capable of transmitting a great variety of endemic and emerging pathogens causing diseases in animals and humans. Objectives The aim of this study was to investigate the presence of Bartonella spp., Rickettsia spp., Borrelia burgdorferi sensu lato (s.l.) and Anaplasma phagocytophilum in ticks collected from cattle in Benin and Togo. Methods Overall, 396 (148 males, 205 females and 43 nymphs) ticks were collected from cattle in 17 districts (Benin and Togo) between 2019 and 2020. Ticks were pooled into groups of 2–6 ticks per pool according to individual host, location, species and developmental stage. The DNA of each pool was extracted for molecular screening. Results PCR results revealed that 20 tick pools were positive for Bartonella spp. (Benin and Togo) and 23 tick pools positive for Rickettsia spp. (Benin), while all pools were negative for A. phagocytophilum and B. burgdorferi s.l. Sequence analysis of positive Rickettsia samples revealed the presence of Rickettsia aeschlimannii. Conclusions The present study highlights the presence of zoonotic agents in ticks collected from cattle in Benin and Togo. This information will raise awareness of tick‐borne diseases among physicians and veterinarians, stimulate further studies to monitor these pathogens, and advise on necessary measures to control the spread of these zoonoses

Diversity of Thelazia spp. in domestic cattle from Romania: epidemiology and molecular diagnosis by a novel multiplex PCR

Abstract Background Thelaziosis is a neglected vector-borne disease caused by parasitic nematode worms of the genus Thelazia which affects various hosts. Limited attention has been given to ungulate-associated Thelazia species. Current diagnosis of thelaziosis and the identification/differentiation of species heavily relies on morphological features. Therefore, we conducted an epidemiological study in Romanian cattle, with the aim to obtain morphological and molecular data that can be used for species identification. Methods The eyes of 705 slaughtered cattle were sampled and subjected to morphological identification, morphometric analysis, and molecular characterization. PCR amplification and sequence analysis were performed based on the cytochromec oxidase subunit 1 (COI) gene. Statistical tests assessed the correlations between infection parameters and ecological or biogeographical factors. A novel PCR method was developed based on the consensus sequence from each species. Specific forward primers were designed for each of the three species, and a reverse primer (COIintR) was used for all reactions. A consensus thermal profile was established by gradient PCR amplification of each species separately. Results Of the sampled cattle, 19.3% were infected with Thelazia spp. Prevalence varied significantly with ecogeographical factors. A total of 585 Thelazia nematodes were recovered, with T. rhodesi being the most abundant, followed by T. skrjabini and T. gulosa. Morphometric and molecular analyses supported the morphological identification, yielding unique sequences for each species. From the 59 T. rhodesi specimens sequenced, 29 unique sequences were obtained, with a 99.1–99.85% nucleotide identity to the only other COI sequence present in GenBank®. All nine T. gulosa isolates were unique (99.37–100% nucleotide identity to other sequences), while T. skrjabini specimens displayed 98.47–100% nucleotide identity to the sole available sequence. Conclusions Bovine thelaziosis is prevalent in Romania, raising concerns for animal welfare and potential economic impacts. Infected cattle grazing alongside vulnerable wild ruminants, such as the European bison, may affect conservation efforts. Our newly developed multiplex PCR shows promise as a valuable surveillance tool, enabling the detection of occult infections in apparently healthy animals through lachrymal secretion testing. Graphical Abstrac

Updates on the distribution and diversity of sand flies (Diptera

Background Phlebotomine sand flies (Diptera: Psychodidae) are haematophagous insects that transmit the protozoan parasite Leishmania infantum (Kinetoplastida: Trypanosomatidae), the main causative agent of both zoonotic visceral leishmaniasis (VL) and canine leishmaniasis (CanL) in the Mediterranean basin. Eight species of sand flies have been previously recorded in Romania: Phlebotomus papatasi, Phlebotomus alexandri, Phlebotomus sergenti, Phlebotomus perfiliewi, Phlebotomus neglectus, Phlebotomus longiductus, Phlebotomus balcanicus and Sergentomyia minuta. Three of them (P. perfiliewi, P. neglectus and P. balcanicus) were incriminated as vectors of L. infantum. Recent reports of autochthonous CanL in Romania require updates on sand fly distribution and diversity in this country. Methods Between 2013–2014 and 2016–2018, CDC light traps and mouth aspirators were used to collect sand flies in 132 locations from Romania, indoors and around various animal species shelters. Species identification of collected specimens was done using morphological keys, genetic tools and MALDI-TOF protein profiling. Results Sand flies were present in seven localities (5.3%): Eibenthal, Baia Nouă, Gura Văii (south-western Romania, Mehedinţi County); Fundătura, Pâhneşti, Epureni (eastern Romania, Vaslui County); and Schitu (southern Romania, Giurgiu County). Of the total number of collected sand flies (n = 251), 209 (83.27%) were Phlebotomus neglectus, 39 (15.53%) P. perfiliewi, 1 (0.40%) P. papatasi, 1 (0.40%) P. balcanicus and 1 (0.40%) P. sergenti (sensu lato). Conclusions We confirmed the presence of five sand fly species previously recorded in Romania. However, their updated distribution differs from historical data. The diversity of sand fly species in Romania and their presence in areas with Mediterranean climatic influences constitutes a threat for the reemergence of vector-borne diseases. In the context of CanL and VL reemergence in Romania, but also due to imported cases of the diseases in both humans and dogs, updates on vector distribution are imperative. Electronic supplementary material The online version of this article (10.1186/s13071-019-3507-7) contains supplementary material, which is available to authorized users.PubMedWoSScopu