Projetos Colaborativos entre Universidade e Empresa: Análise e Proposta de Práticas Gerenciais

This study aims to identify good managerial practices on university-industry collaborative projects. The literature review was based on studies that analyzed management of collaborative projects and included authors such as Davenport et al. (1998), Moro-Valentin et al (2003), Barnes et al (2006), and Albertin and Amaral (2010). An empirical research was carried out by studying multiple cases of University-Industry collaborative projects in Brazil. Project managers, entrepreneurs and researchers involved in such projects answered a semi-structured interview that helped understand how they are managed. Results showed that best practices already suggested by literature are implemented, as well as new practices that are positively associated with project performance. Setting clear and realistic goals, defining clear responsibilities, writing clear agreements, and communicating effectively were practices found in literature. New practices consisted of maintaining close contact with partners, systematically recording information on the project, conducting startup meetings to formalize and disseminate information about the project, holding periodical meetings to monitor the project, using software or a project management platform, and clearly defining processes. A guide presenting ten best practices for managing University-Industry collaborative projects was created based on the results found in this study.Este estudo tem como objetivo identificar boas práticas de gerenciamento em projetos colaborativos entre universidades e empresas. A revisão da literatura foi baseada em estudos que analisaram tais projetos, como Davenport et al (1998), Moro-Valentin et al (2003), Barnes et al (2006) e Albertin e Amaral (2010). A pesquisa empírica foi conduzida por meio de estudos de caso múltiplos de projetos entre universidades e empresas brasileiras. Entrevistas semiestruturadas foram realizadas com gerentes de projeto, empreendedores e pesquisadores envolvidos, a fim de propiciar um entendimento sobre como são gerenciados. Projetos considerados de sucesso foram comparados com projetos considerados problemáticos. Os resultados confirmaram boas práticas já mencionadas na literatura, bem como práticas não mencionadas. Estabelecer objetivos claros e realistas, definir responsabilidades de forma clara, firmar contratos claros e comunicar-se efetivamente foram práticas encontradas na literatura, enquanto estabelecer contato pessoal entre os parceiros, registrar as informações do projeto de maneira sistemática, conduzir reuniões de abertura, estabelecer reuniões periódicas, utilizar um software para gestão do projeto e definir os processos da universidade claramente estão entre as práticas mencionadas pelos participantes, mas não mencionadas na literatura abordada. A partir destes resultados, foi proposto um guia contendo dez práticas recomendadas para condução de projetos colaborativos entre universidades e empresas

University-Industry Collaborative Projects: Analysis and Proposal of Management Practices

This study aims to identify good managerial practices on university-industry collaborative projects. The literature review was based on studies that analyzed management of collaborative projects and included authors such as Davenport et al. (1998), Moro-Valentin et al (2003), Barnes et al (2006), and Albertin and Amaral (2010). An empirical research was carried out by studying multiple cases of University-Industry collaborative projects in Brazil. Project managers, entrepreneurs and researchers involved in such projects answered a semi-structured interview that helped understand how they are managed. Results showed that best practices already suggested by literature are implemented, as well as new practices that are positively associated with project performance. Setting clear and realistic goals, defining clear responsibilities, writing clear agreements, and communicating effectively were practices found in literature. New practices consisted of maintaining close contact with partners, systematically recording information on the project, conducting startup meetings to formalize and disseminate information about the project, holding periodical meetings to monitor the project, using software or a project management platform, and clearly defining processes. A guide presenting ten best practices for managing University-Industry collaborative projects was created based on the results found in this study